Do you have a knack for creativity? Are you constantly making amazing crafts for birthday gifts and holidays? Or perhaps you just make them for yourself and folks frequently tell you that you should sell your handmade awesomeness. If this sounds familiar — or you’re a knitter, jeweler, potter or some other craft maker who’s considering selling your goods — this post is for you. It’s easier than you might think to start your own handmade crafts business. Below, you’ll find some of the best websites to sell crafts, as well as some advice for creating an eCommerce store of your own.
The 6 best websites to sell crafts
Handmade at Amazon.
In no particular order, here are six of the best websites to sell crafts I’ve found and some pros and cons for each.
Our list of best websites to sell crafts starts with Etsy, which is hands down the most well-known place to sell handmade goods. But just how good is it for sellers?
- I’ve yet to meet anyone who didn’t know what Etsy was. The site itself claims it has more than 30 million virtual shoppers, who in the last year alone spent nearly $3 billion on the goods their sellers have listed.
- The barrier to entry is literally pennies for each item listed (plus a commission of the final price the craft is sold for). There are no monthly fees as of the time of this writing.
- With nearly two million crafty sellers, you’re looking at a lot of competition.
- Many sellers have complained in online forums that big name and mass-production manufacturers can list on Etsy, too. This can certainly make it harder for the smaller, mom-and-pop type sellers to ever get noticed.
2. Handmade at Amazon
I didn’t realize this, but Amazon has a handmade goods area for artisans to sell their crafts online. Who knew?
- Handmade at Amazon is open to a wide variety of handmade goods, including jewelry, home products, beauty and personal care, accessories and much, much more.
- People know, like, and trust Amazon already. Who do you know who hasn’t bought something on Amazon?
- You have to apply to be a seller, and not all applications are accepted.
- It could prove difficult to get your items noticed. As Amazon put it, “Handmade at Amazon is a separate category on Amazon so your products will appear alongside other handmade items for customers to browse, discover, and shop.” It’s critical your descriptions are well-written for anyone to ever find what you’re selling.
Artfire is third on our list of best websites to sell crafts. Headquartered in the Tucson Arts District, this marketplace specializes in handmade and vintage goods, as well as digital arts and craft supplies.
- No ads on shop or item pages.
- You can have 250 active listings at pennies per listing.
- There is a minimum monthly fee to keep your shop open.
- To list more items, and to get better features, you’ll need to upgrade to a Popular or Featured shop for a monthly fee.
Yes, you can sell handmade crafts on eBay. Is it one of the best websites to sell crafts? Perhaps, but you’ll have to be the judge.
- This is another site that people know, like, and trust — they’ve got more than 160 million shoppers!
- It won’t cost you anything to list up to 50 items. You just pay commissions when items sell.
- You’re competing for sales amid an audience looking for cheap deals. Your crafts might not sell for as much as you’d like.
- Millions of people are trying to sell their goods, too. You’ll have a lot of competition for eyeballs on your listings.
Our fifth entry for best websites to sell crafts might be new to you. Zibbet calls itself “the largest marketplace in the world that stays true to the definition of handmade.”
- With less than 55,000 sellers, there’s not nearly as much competition as Etsy, Amazon or eBay.
- Your shop has a custom domain and website included with your monthly fee (billed annually).
- Sure, you get your own domain and website, but you only get full customization of your site, and the ability to remove Zibbet’s branding, if you pay for the unlimited plan (billed annually).
- It doesn’t matter which plan you pay for, you’re limited on how many images you can load (four images with the starter package and eight images with pro and unlimited).
This 10-year-old service claims to charge 50 percent lower fees than the other craft marketplaces.
- If you’re already selling your handmade crafts on eBay, Amazon or Etsy, you can import your product listings.
- There are no listing fees or monthly store fees for showcasing your handmade goods.
- You’ll pay a higher commissions on sold goods if you want to have your crafts found via Google Shopping pages.
- Their traffic isn’t nearly as high as sites like Amazon, eBay or Etsy.
Of course, there are many other sites where you can sell your handmade goods, such as iCraft, BigCartel and IndieMade. You might want to do research on all of your options before committing to one, however. Then again, you might want to forgo all the selling platforms completely in favor of setting up your own online store.
Should you create your own website to sell your work?
The best websites to sell crafts might just be the ones that are owned and operated by the artisans themselves. Sure, you can still maintain listings on the platforms I mentioned above, but having a website you own means you keep all the proceeds. No middleman? Yes, please! Here are the steps you should take to launch your own crafts store online.
Start with a plan
There’s a saying, “a goal without a plan is just a wish.” You need a plan before you jump in with both feet. Dip your toes in first with this article on things to consider before launching your online store. Also, think about things like:
- How much time does it take you to create each item? How much money does it cost?
- What’s your break-even price?
- How much you would need to add to the wholesale price to have a healthy profit?
Purchase a domain name
Once you’ve created your plan, it’s time to name your virtual store. Not sure which domain name to buy? Check out our 10 tips for choosing the perfect domain name here.
By the way, you don’t have to limit yourself to .com, either. There are customized domains available, such as .art, .gifts and .shop. Use one of these domain names to put a creative spin on your web address.
See if YourName.gifts is available by typing it into this box:
Choose an online store builder
What does a website with eCommerce functionality typically include? At its most basic level, an eCommerce site:
- Is mobile-friendly, meaning it’s just as easy to view on a smartphone as on a laptop.
- Gives your customers payment options.
- Includes a full-featured shopping cart with which customers can select and buy items.
- Has an SSL certificate to encrypt your customers’ private details.
- Comes with shipping options built in.
For WordPress users, there are plugins that will quickly turn your existing site into an eCommerce site (the most popular is WooCommerce). But if you’ve never built a site before, the easier option is GoDaddy’s GoCentral Online Store. With swipe-to-style editing, intuitive layouts, integrated eCommerce functionality and more, you can have your site up and running in less than an hour.
Add photos, text and (duh!) all of your crafts for sale
Now you’re cooking, my crafty friend. At this point, you’re building your online storefront. Be sure to include killer listing pages with the best pictures to showcase those stunning crafts.
The goal is to get those digital shoppers to click that sexy Buy button, so make sure your listings entice your visitors to pony up the dough!
Get step-by-step instructions on launching your own online craft business with our comprehensive guide to selling crafts online. From tips on brainstorming a great name, to how-tos on taking photos, to setting prices and cross-promoting your wares on craft marketplaces, this guide hits it all!
Bring visitors in with social media, SEO and possibly even some paid ads
Once your store is built, you’ll need to bring people to it and then turn them from lurkers to buyers! One good way to do this is to work keywords into your page text and product descriptions. This will help search engines understand what your website’s all about and point the right people in your direction.
Even if you just start with one network, stay active and respond to anyone who mentions you. Many store owners also start blogs as a way to reel future customers in. Check out more ways to bring people to your online craft store here.
Earn, create, earn more — it’s like you’re crafting money, y’all!
That’s the plan, anyway. Creating the crafts, and even launching the virtual store, is all child’s play compared with actually making a sustainable income with your craft website. Still, with GoDaddy on your team, making money with your eCommerce store is significantly easier. In fact, we’ve got loads of knowledge on the online sales front. Get more inspiration here, and then make the move from hobby enthusiast to pro craft seller!
Also published on Medium.