If your goal is to grow your electrical contracting business, you need to let people know about it. One way to do this is to make sure your electrician website ranks well in search engine results. More than 90 percent of people look on the web for services like yours before making a call. And roughly 100 percent of them choose a business that shows up on the first page of their search engine results.
If your electrical contracting business isn’t on the first page when you type “electrician + your city” into Google, your customers don’t know you exist.
So what can you do to bring your website out of the dark? Follow these tips.
6 tips to bring your business to light
Find your keywords.
Create plenty of quality text.
Add videos and images.
Keep it fresh.
Manage your online listings.
Check the maps.
Now to break each of these down for you.
1. Find your keywords
Search Engine Optimization (SEO) is the practice of adding words to your website so search engines like Google will list it in their rankings. In all the best SEO strategies, keywords still reign supreme. These are the words and phrases your customers use to look for you on the web.
Your website won’t show up in clients’ web searches unless it includes the keywords they’re searching for. So diversify your keywords to include both broader (“Phoenix electrician”) and niche terms (“home automation”).
The keywords you use on your electrician website not only tell readers about your business, they set you up as the expert because you’re aligning yourself with exactly what your potential customers are searching for. It’s almost like you’ve predicted their intention, and have shown them a direct path to the services and products they need. Learn more about finding your keywords.
2. Create plenty of quality text
Simply inserting popular keywords and phrases into your website isn’t enough. Remember, the goal is to show your prospects that you’re the expert in your field so they’ll hire you. The trick here is to give information in layman’s terms — be educational, but don’t overload your readers with jargon.
One thing that factors into your website’s search engine ranking is bounce rate, or the amount of time it takes for your site visitors to leave after arriving. If your words and pictures don’t match the keywords they searched, visitors will leave quickly. This will hurt your search ranking. So make sure the content makes sense to the average visitor. If writing isn’t your strength outsource it, but you must have quality content on your electrician website.
Ideas for quality content could include:
- Articles on common electrical problems.
- How-to guides for DIY projects (complete with warnings that it’s cheaper and safer to hire a professional electrician).
- Answers to frequently asked electrical questions (FAQs).
- Tips on how people can save money on their electric bill.
- The story of how you got into electrical contracting.
Check out the “Beginner’s Guide to SEO for Small Business Websites” below.
3. Add videos and images
Videos, photos and useful diagrams are worth their weight in gold. They not only break up long passages of text, but attract viewers like crazy. Visual content is more often shared on social media, which puts your electrical contracting business in front of even more potential customers. It also increases the credibility and authority of your content in Google’s eyes.
It’s important not to put large image and video files on your website. Compress them for web first so they don’t slow down load time, which can hurt your search engine rankings. Learn more about optimizing website images here.
When you can, take your own photos. When you can’t, look for high-quality free images. The better your images, the more you’ll stand out as a high-caliber electrical contractor.
4. Keep it fresh
You may have great how-to articles and FAQs on your electrician website today, but that won’t be true for long. As it ages, content sinks in search engine rankings. So it’s a good idea to add articles and images regularly. Not only will this show your visitors you’re keeping up with current trends in your industry, it will also give people a reason to come back. And if your visitors see you as an authority among electrical contractors, they’re more likely to share your content on social media.
5. Manage your online listings
Your phone number, address, business name and other relevant details should be the same everywhere they appear on the web — Google, Bing, Facebook, Yelp, etc. Inconsistencies can hurt your ranking and keep customers from finding you. Products like Get Found makes it easy to keep them all up to date.
6. Check the maps
Google Maps is one of the most important listings for local businesses like electrical contractors. Check your current listing to make sure your business name, phone, physical address and web address are accurate so customers will see you when they search “electrician + your city.” If you move or change phone numbers at any point, this should be the first place you update.
Make your electrician website work harder
Millions of customers scour the internet every day looking for services like yours. By making some simple modifications to your electrician website, you can tap into the river of people searching for electricians in your area. It may feel like a daunting task, but once it’s set up, you’ll reap huge benefits in the form of more customers, more referrals and more income.
Also published on Medium.