Say you created an amazing gadget and gave it a unique, memorable name. Like Gadgmo Pro. You wouldn’t want anybody else to be able to use that name, right? So you’d trademark it. This is how the U.S. Patent and Trademark Office defines a trademark:
“A trademark is generally a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others.”
Once you’re awarded your trademark, you can pack it off to live in a centralized database of verified trademarks called The Trademark Clearinghouse (TMCH). It helps you protect your trademark online. It’s like a boardinghouse for trademarked words and phrases, with a vigilant landlord who grills wannabe trademark usurpers. It’s cool. Anyway…
What does all this have to do with domains?
You obviously want consumers to find your amazing gadget online, which is where just about everybody finds just about everything nowadays, so you’ll use your trademarked name in your website address (aka your domain name). It’s yours. You can do that. But you don’t want anybody else to register a domain name that includes your trademarked word or phrase.
In the past, it was fairly easy to protect your brand online because naming options were limited to a handful of domain extensions, such as .com. That’s changing with the continuing rollout of hundreds of new generic top-level domains (gTLDs) — many of which have open registration policies. You might already have registered gadgmopro.com, gadgmopro.net and gadgmopro.biz, but what’s stopping someone else from registering gadgmopro.solutions or gadgmopro.guru or gadgmopro.company?
Well, nothing actually. But The Trademark Clearinghouse puts them (the registrant) on notice: They have to acknowledge the trademark before they can register the domain. If they move forward, the TMCH will notify you (the trademark holder on file) that someone else has registered a domain name that includes your trademarked name.
Warning. Warning. Possible trademark infringement
Here’s how it works: Mandated by ICANN for all new gTLDs, the Trademark Claims service warns trademark holders AND domain name registrants (people who register domain names) of possible trademark infringements. First, the service sends a potential domain name registrant a warning notice when they attempt to register a domain name that matches a trademarked word or phrase in the TMCH. Then, if the registrant continues to register the domain name after receiving and accepting the notice, the service sends a notification of the registration to the trademark holder.
As реr ICANN ruleѕ, the registrar (like GoDaddy) must notify customers who pre-registered or registered a domain with a trademark claim against it. The customer must acknowlеdgе the claim аgainst their domain in order for us to proceed with the registration of the domain at the registry. The way we notify customers about trademark claims, and how they acknowledge them, depends on whether they registered during Pre-Registration, Early Access or General Availability.
Trademark claims during domain pre-registration
If a GoDaddy customer рre-registered a domain and іt has a claim against it, we’ll send them an advance email informing them of the claim and a final email the day they can acknowledge the claim. Our customers have three options:
1. Acknоwlеdge the claim, sо we can submit the regiѕtrаtion in a timely manner. This increases the customer’s odds of being awarded the domain.
2. Do nothing. The domain rеgіstratiоn will auto-submit after the claim’s period ends (which generally is 90 days into General Availability, but can vary by domain extension).
3. Cancel the domain registration.
Trademark claims during Earlу Αccess and Gеnеral Avaіlаbility
If the customer registers the dоmаin aftеr thе opening of a phase (either Early Access or General Availability), they must acknowledge any claim(s) against the domain in order to purchase the domain. We make this clear and easy in our checkout process.
If someone acknowledges that there’s a potential trademark on a domain name and registers it anyway, two things could happen. You, the trademark holder, could do nothing and they can build their website and their business and enjoy their new domain name. Or, you could ask them to relinquish the domain name. If they don’t, you could take legal action on your own.
Either way, the place that sold you the domain name is no longer a part of the process. With the help of The Trademark Clearinghouse, we notifed both parties about the domain name registration and potential trademark infringement.