Use Google Webmaster Tools

It's time

Here’s a big Web pro tip for you (and me — because I’m lazy sometimes and need a good prodding — even if it’s from myself):

Figure out how to use Google Webmaster Tools

Because deep down you know that’ll be helpful; you know a powerhouse like Google® probably knows what they’re talking about. Because sometimes your website takes a little longer to load than normal, sometimes you have to deal with malware, and sometimes people can’t seem to find you online. Because, despite your charm and creativity, you know that the words you’re using on your website might be a little too unique.

It’s fun to call your new creation a light-crusted peanut calzone, but if the rest of the world calls it a peanut butter sandwich — and you want the rest of the world to find your website — you best call it a peanut butter sandwich.

Google Webmaster Tools™ can help you figure this stuff out, but you need to set it up first. No worries, it’s a snap.

Google Webmaster Tools

Why you need it and how to set it up

Check out Awesomely Techie’s write up on Google Webmaster Tools: Why You Need It and How to Set It Up. She’s got it dialed in and explains why you need it and how to set things up.

And don’t forget, Google’s a business. They’re in the business of helping us find good content. They’re in the business of identifying the stuff on the Internet that’s helpful. If you’re making something remarkable, they want people to find you. That’s why they make tools like this available. Think of it as a cheat sheet. Want to get listed on Google? Webmaster Tools helps explain how to do it.

Head over there, follow her steps, and you’ll be up and running in no time. What do you get? Data. Information. Stats. All yummy stuff. By dinner, you’ll have a good idea of what’s working on your website and what you can work on.

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Shawn Pfunder
Shawn's been working with freelancers, entrepreneurs, and business owners for more than 20 years. He's consulted companies large and small on communication, social media, and marketing strategies. At heart he's a small-business superfan. He believes that working for yourself is one of the most courageous and creative moves anyone can make. Currently, he's the senior director of communications at GoDaddy. When he's not hanging out with solopreneurs, Shawn loves to write, run, and travel. He's passionate about teaching and he's convinced that a good story is the best way to do it — especially if it involves El Caminos, potato fields, and really loud music.