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Long gone are the days of Yellow Pages ads, and fretting over whether you’re on the right page or your phone number is big enough in the ad. These days, an electrical contractor website is a lot more important, visible and cost-effective than any kind of print advertising.
Your electrical contractor website will do a number of things for you. For one thing, it shows your customer that you’re a real company. It shows them what kinds of services you provide, what geographic area you cover, and can even show them what past customers think of you.
What to include on an electrical contractor website
There are a few items you’ll want to consider for your electrical contractor website, including.
- Contact information and a contact form.
- Your address with schema.
- Licensing information.
- A list of specialties.
- A portfolio of past work.
- Types of specialized equipment.
- A blog to establish credibility.
These may not all be options for you — for example, you may not have a full portfolio to share if you’re just starting your business — but they are worth considering both for now and in the future. Let’s take a closer look at your to-do list!
Contact information and a contact form
You want people to be able to reach you easily, so list your regular phone number, your 24-hour emergency hotline, email address, mobile number and a contact form that allows customers to submit questions or request that you contact them.
Your address with schema
This item is included separately because it’s different from your contact form. You should put your address on your homepage, and then you or your web designer should put the address inside a schema code.
For example, when Google sees “1600 Pennsylvania Ave,” it only sees a string of numbers and letters. But a schema code tells Google “that’s an address.”
Once Google knows that, it knows where you’re located. And when it knows where you’re located, it’s more likely to show your electrical contractor website in local searches.
Relevant licensing information
Most electrical contractors have to be licensed and bonded, so be sure to put your necessary information on your website. That way, potential customers can easily confirm that you’re a legitimate contractor.
A list of specialties
Most contractors have a specialty. Some specialize in commercial or industrial work while others focus on residential projects. Some perform installation or maintenance work while others only do signs.
It’s an easy way to ensure that customers aren’t calling you to replace an electrical outlet when you only do industrial electrical maintenance.
When you order something on Amazon, do you read the product reviews? Or do you see what people have to say on Yelp when looking for a restaurant?
And having a series of references and testimonials on a single web page can likewise show your visitors you have plenty of customers who were so happy with your work, they were willing to share their experiences.
This may be one of the most important pages on your electrical contractor website, so it’s important that you keep it up to date. Ask your customers to provide a written testimonial for a job well done that you can post on your site.
A portfolio of past work
This is your personal testimonial page, in a sense. You’re showing what you can do and the jobs that you think you’ve done well.
Take as many before, during and after photos as you can, and include the full writeup as a blog post. You’ll want to have links that point to each post, with one photo and a one- or two-sentence explanation.
Put those links on a single page and call it your portfolio, and then commit to keeping it updated as you do with your testimonial page.
Types of specialized equipment
If you have a particular specialty or area of expertise that requires some big machines — especially if you work as an industrial or commercial contractor, or are an outside line work contractor with specialty lifts and rigs — you’ll want to share that information.
General contractors and purchasing managers will want to know in advance what kind of equipment you have. Be sure to include photos of everything and a description of what each piece can do.
I worked with a utility vegetation management service client for a while, and they shared their various lift trucks, aerial buckets and mowers on their website so their utility clients could easily determine if they were the right company for their work.
A blog to establish credibility
Electrical contractors of every size should have some sort of blog to demonstrate their expertise.
But you don’t need to just write posts about how to do electrical work or review different pieces of equipment. Write about past projects, your most difficult projects, your most enjoyable ones, or the ones where you made a shocking discovery (pardon the pun!) like finding old movie posters in a wall or a hornets’ nest the size of a catering platter.
If told well, stories like these are always interesting and can still demonstrate your expertise to your web visitors.
Going back to my vegetation management client, I once wrote a safety article for their blog about how a worker was nearly bitten by a copperhead snake but was saved by his snake gaiters, and it received a lot of views and convinced a few tree trimmers to get gaiters for themselves.
Your blog also shows Google that your electrical contractor website is being regularly updated and getting new content, which helps with your search rankings. Be sure to write articles about topics like solar and wind power, or “green lighting,” if that’s part of your specialty. Those are hot button issues right now, so you can really gain a lot of traction.
Your electrical contractor website is a great way to generate a lot of your leads. Sure, you might also get referrals and word-of-mouth leads, but even those people will likely check out your website. Your past customers will lead to future customers, but those future customers will want to make sure that you can do what you say you can do.
An electrical contractor website with testimonials, plenty of photos, your specialties, specialized equipment, a blog, and even your licensing information, will go a long way to convincing new customers that you really know your stuff.
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