Real estate is a specialized market, with components for buying, advertising, renting, or selling that aren’t necessarily found in other fields. As we focus on the real estate market, we want to show you how to create a killer website with industry-specific WordPress themes for real estate professionals.
Important features within real estate themes
But what makes a good WordPress theme if you’re a real estate agent? Which features should you look for? We scoured the web to see what the hottest real estate themes have in common.
Your website is all about your user experience, and there are some common features your visitors will expect when looking for real estate online.
Advanced Listing Search
For starters, all good real estate themes will have an option for an Advanced Listing Search. Whether they are looking for a place with a certain number of bedrooms/baths, or want to rent in a particular area, giving your users a way to search with additional options is a must-have.
A good Map Display of your properties is another great feature. Any good theme will have a built-in integration with a mapping system (typically Google Maps). Going even deeper, some themes allow you to customize the pin images or layouts of the maps on your site.
Of course, you also need a great way to display your Property Details when site visitors are looking at individual properties. Your best bet is to provide a detailed display that shows your users all the data about a property at a glance. A good theme should display this information in a clear, clean, and uncluttered layout.
Another handy feature of a real estate theme is to have a way to display your Agent Listings. While agent details will undoubtedly be shown on individual property pages, many great themes allow you the flexibility to show them separately as well.
Favorite Real Estate Listings
While WordPress makes it easy to allow users to register accounts, you may want to take your real estate site a bit further. Look for a theme that allows your users to save and/or compare their Favorite Listings in one place. This is not only a neat feature that many users love, but it also keeps your customers on your site longer.
There are a plethora of other options available. If you deal in rental properties, you may want a theme that allows online booking and reservation requests. Selling real estate? Consider adding mortgage calculators to your site. And while online display is paramount, many themes also boast a great print layout, for printing listings off onto paper. Any of these features can enhance your users’ experience on your website and are common in many real estate themes.
Important technical options to consider
All of this sounds great, but how complicated can it be to get the features you want? Thankfully, most of the work has already been done for you. When making your selection, you might also consider some other technical features to make your life easier.
Today more than 50% of Google searches are made via mobile devices, so it is critical to create a site that looks good on any device. You might think responsive design is a standard for WordPress themes in this day and age, but there are still many themes out there that do NOT adjust to multiple devices. Save yourself some headache and custom-coding hassles by choosing a responsive theme.
While you are considering device differences, you also might want to go with a retina-ready theme. Retina displays are much higher resolution than traditional displays. Selecting a retina-ready theme ensures that your site won’t look pixelated or “fuzzy” on high-resolution displays.
Additional theme features
- Some themes allow custom property fields, so you can customize listings as you want.
- Different display layouts/options pre-programmed into the theme save you time.
- Easily customizable themes will save you time not only in initial website setup but when maintaining and making changes as well.
- What kind of support is included? Many theme authors will support their products if you have questions.
Standout WordPress themes for real estate
With all of these features in mind, there are still dozens (if not hundreds) of themes out there to choose from. Here is a short (and certainly not exhaustive) list of some of the themes we found that really shine for real estate websites.
Also published on Medium.