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Create a Google Smart Shopping campaign

A Google Smart Shopping campaign allows you to advertise the products you list in your Google Channel Marketplace.

Required: Before you can create a Google Smart Shopping campaign, you must meet Google Channel policy requirements and connect to Google Channel.
  1. Go to your GoDaddy product page.
  2. Scroll to Websites + Marketing and select Manage next to your site to open your site.
  3. From your Dashboard, select Commerce and under Ways to Sell select Marketplaces & Social.
  4. Next to Google Channel select Manage.
  5. Select Settings.
    The Google Channel settings icon is a gear in the top right of the Google Channel page.
  6. Select Enable Google Smart Shopping Campaigns. (If you've already enabled a campaign before but disabled it, select Create a Campaign.)
  7. Select Create Google Ads account to allow you to create your Smart Shopping campaign.
  8. Follow the steps to name your campaign, enter a daily budget and enable sales tracking. Review your campaign details, then select Finish.
  9. Select the checkbox that you have payment set up in Google Ads, then select Confirm. Payment for Google Ads and Smart Shopping is separate from your GoDaddy account.
    • If this is your first time, select Add billing information to my Google Ads account if you need to set up billing info. Follow the prompts in the new browser tab to enter your credit card, PayPal or bank account information in Google. You may close the Google browser tab. In your original GoDaddy browser tab, select the checkbox then select Confirm.

Related step

  • Once you’ve created your Google Smart Shopping campaign, you’ll see Feature Enabled. Give it about 14 days to learn how to best display your products. Then come back and manage your campaigns and metrics.

More info