---
title: Season 1 of Made in America | Meet Memphis Entrepreneurs GoDaddy
description: Follow the stories of Memphis entrepreneurs Sequoia Ferguson and Consuelo Rosales as they work to build brighter futures for themselves and their families.
image: https://img1.wsimg.com/cdnassets/transform/8c396296-97b0-437c-95ad-2765a254e60f/MadeInAmerica-Season01-OG
---
# Season 1 of Made in America

## Making it happen in Memphis

Memphis soul goes deeper than its iconic sound. It ignites the passion and purpose that drives entrepreneurs like Consuelo Rosales and Sequoia Ferguson to create a better life and a brighter future for their families.

## Entrepreneur

### Sequoia Ferguson

## "I'm only going in one direction, and it's forward."

Sequoia was a mother at 16, but refused to shelve her dreams. After putting herself through college, she wrote a business plan and opened a brick-and-mortar shop at 26. Since then, she’s closed her storefront to keep her business alive. This season follows her as she pivots her business to a mobile pop-up boutique.

## Fact

## In the last five years, the number of women-owned businesses climbed 21%.

– The State of Women-Owned Businesses

## Entrepreneur

## Consuelo Rosales

## "One day I decided to start a business, and when I got my first client, I knew I could do it by myself."

Before she could leave an abusive relationship, Consuelo needed a steady income to secure her independence. Inspiration came from an unlikely place — the founding of KFC. “If [Colonel Sanders] could sell chicken door to door, which is much more complicated, I can sell cleaning services, which is much easier.” In Season 1, she faces new challenges as she moves her business into more lucrative markets.

## Episode guide

## Season 1: Memphis

## Episode 1

Made in America travels to Memphis to meet a group of Memphis entrepreneurs who are bucking the odds to make their own way.

## Episode 2

Boutique owner and new mom Sequoia Ferguson opens up about overcoming challenges on her journey as an entrepreneur.

## Episode 3

Entrepreneur Consuelo Rosales shares her story of facing her fears, becoming her own boss and creating a safer and better life for her boys.

## Episode 4

In the season finale, Made in America returns to Memphis to check in on entrepreneurs Consuelo Rosales and Sequoia Ferguson.

## Mission

## We believe everyone has the right to make their own way.