{"id":5136,"date":"2022-06-02T00:36:00","date_gmt":"2022-06-02T00:36:00","guid":{"rendered":"https:\/\/pagely-test.frontdoor.godaddy.com\/ventureforward\/?p=5136"},"modified":"2023-02-01T20:08:50","modified_gmt":"2023-02-01T20:08:50","slug":"open","status":"publish","type":"post","link":"https:\/\/www.godaddy.com\/research\/open\/","title":{"rendered":"Introducing GoDaddy Open. Working together to Support Your Local Microbusinesses"},"content":{"rendered":"\n

Built on decades of helping millions of microbusinesses and entrepreneurs succeed, GoDaddy Open is a new program partnering with cities to train and upskill local entrepreneur communities.<\/strong><\/h4>\n\n\n\n
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The Importance of Training<\/strong><\/h6>\n\n\n\n
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Research<\/a> shows that the greatest challenge microbusiness entrepreneurs have in growing their business is training. From learning how to build their online presence and selling their products across multiple marketplaces, to marketing their products through social media + SEO and adopting the latest payment systems, entrepreneurs are constantly looking to upskill so they can better reach and serve their customers. In fact, from over 2,300 microbusinesses surveyed in February 2022, 65% indicated they need help with marketing to grow.<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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And when entrepreneurs have access to the right training, it pays off.<\/p>\n\n\n\n

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How GoDaddy Open Works<\/strong><\/h6>\n\n\n\n

GoDaddy Open brings our experience and resources in training entrepreneurs to your community. The program has three defining characteristics:<\/strong><\/p>\n\n\n\n

1. <\/mark>It is collaborative.<\/mark><\/strong> Every city has their own unique needs and capabilities when it comes to supporting entrepreneurs. GoDaddy Open is built to partner with cities to fit within the structures and networks already in place. From hosting a session at an already established small business event to co-sponsoring bespoke events with local partners, we are showing up with one goal \u2013 unlock the enormous potential<\/a> of microbusinesses in your community.<\/p>\n\n\n\n

2. <\/mark><\/strong><\/mark>It is customized.<\/strong> GoDaddy Open is not a one-size-fits-all approach to training. We meet entrepreneurs where they are in the journey, and provide the training to get them to their next level, whether they are just opening their first e-commerce store or are opening their 3rd, 5th, or even 15th brick and mortar location. We provide GoDaddy tools & resources to help them upskill, grow, and achieve success, however they\u2019ve defined it.<\/p>\n\n\n\n

3. <\/mark><\/strong><\/mark><\/strong>It is free.<\/strong> When entrepreneurs thrive, economies become more prosperous and inclusive, and everyone wins. GoDaddy is committed to providing our training and networking capabilities freely to the cities we partner with.<\/p>\n\n\n\n

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Why GoDaddy<\/strong><\/h6>\n\n\n\n

At GoDaddy, helping to guide entrepreneurs through the many challenges of starting and growing a business is our most important job.<\/p>\n\n\n\n