{"id":5673,"date":"2022-10-04T04:06:38","date_gmt":"2022-10-04T04:06:38","guid":{"rendered":"https:\/\/pagely-test.frontdoor.godaddy.com\/ventureforward\/?p=5673"},"modified":"2022-10-21T19:44:00","modified_gmt":"2022-10-21T19:44:00","slug":"boston-globe-the-boston-effect","status":"publish","type":"post","link":"https:\/\/www.godaddy.com\/research\/boston-globe-the-boston-effect\/","title":{"rendered":"Boston Globe: The .boston Effect"},"content":{"rendered":"\n

Originally published in The Boston Globe<\/a> and authored by Jeremy Hartman, Vice President Venture Forward and Community Engagement<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

The opportunity to use Boston in a URL is just one way the city is encouraging a microbusiness boom.<\/h4>\n\n\n\n

<\/p>\n\n\n\n

Shortly after engineer Mark Schow decided to start a commercial HVAC company called Elevated Design Inc. in 2017, an ad on the T caught his eye. It invited local businesses to adopt website domain names with a new \u201c.boston<\/a>\u201d extension.<\/a><\/p>\n\n\n\n

It\u2019s easy to see why Schow jumped at the opportunity. Elevateddesign.com was already taken, but Elevateddesign.boston was available. So was EDI.boston and SchowEngineering.boston. Schow grabbed all three. \u201cI didn\u2019t have to compromise on our URL,\u201d he says. \u201cPlus, anyone who looks at my email address knows I\u2019m from Boston. Nobody wants to hire an engineering firm that\u2019s six hours away.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

Online microbusinesses are defined as businesses with a discrete domain name and an active website. About 90% of these online businesses employ fewer than 10 employees, only 2 in 10 have an EIN<\/a>, and nearly 31% of the more-than 20 million microbusinesses tracked in the U.S. were started after the onset of the pandemic, per Venture Forward\u2019s latest national survey<\/a>.<\/em><\/p>\n\n\n\n

\n\n\n\n

In recent years, the .boston domain extension has become increasingly familiar to Boston area residents. Thousands of businesses including consultants<\/a>, landscapers<\/a>, musicians<\/a>, and at least one professional witch<\/a> are using this \u201ctop-level domain\u201d to stand out amid a microbusiness boom that\u2019s been underway in the area and across the United States since the pandemic began. <\/p>\n\n\n\n

That period saw the creation of roughly 30 percent of Boston\u2019s 29,000 microbusinesses\u2014loosely defined as companies with ten or fewer employees and an active website. Similarly, one-third of the 55,000 microbusinesses in the Boston metropolitan statistical area (MSA)\u2014which runs from Strafford County, NH in the north, to Plymouth County, MA in the south\u2014and one-third of the 20 million<\/a> microbusinesses in the United States were also started since the beginning of the pandemic, according to Venture Forward, a GoDaddy research initiative launched to empower and support entrepreneurs of all backgrounds who pursue microbusinesses.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Micro Businesses, Macro Impact<\/strong><\/strong><\/h4>\n\n\n\n

This entrepreneurial boom isn\u2019t just good for microbusiness owners. It\u2019s good for everyone. Venture Forward research has established that as the number of microbusinesses per 100 people increases in a community, median household incomes increase and unemployment falls. On average, every new microbusiness founder creates two new jobs, not including their own. Schow has created ten.<\/p>\n\n\n\n

\"Suffolk
Suffolk county has more than six microbusinesses per 100 people, nearly twice the U.S. average of 3.4. Areas in green are zip codes with more than 8.7.<\/sub><\/figcaption><\/figure>\n\n\n\n

 In the past, this economic impact was largely invisible to policymakers and economists, since many microbusinesses owners don\u2019t bother to officially register the business (that\u2019s the case with 80 percent of those in and around Boston). As the largest registrar of domain name services and the leading provider of website services to small businesses, GoDaddy has been able to gather unique data through its customers. Venture Forward was launched to put that data to good use, and inform policymakers and others about an often missed economic development opportunity. The data is freely available through GoDaddy\u2019s Microbusiness Data Hub<\/a>.<\/p>\n\n\n\n

The Boston MSA has been reaping the benefits of this stealth economy. The area ranks above the national average on a series of metrics<\/a> developed jointly by Venture Forward and the UCLA Anderson Forecast to gauge the health of an area\u2019s microbusiness ecosystem. According to recent Venture Forward surveys, 50 percent of Boston area microbusiness owners average more than $2,000 per month in income, compared to 39 percent nationally<\/a>.<\/p>\n\n\n\n

\"\"
Suffolk County ranks well above the national average in GoDaddy\u2019s Microbusiness Activity Index, a composite of factors such as the number of entities and the availability of affordable broadband.<\/sub><\/figcaption><\/figure>\n\n\n\n
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Read more in the GoDaddy Venture Forward Summer 2022 Report <\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

City of Boston steps up to help microbusinesses<\/strong> <\/h4>\n\n\n\n

The city government\u2019s embrace of the .boston domain has offered singular benefits to the area\u2019s thriving microbusiness ecosystem. <\/p>\n\n\n\n

\u201cThe .boston domain is a public benefit<\/a> that gives Bostonians the ability to connect with customers online and to align their business or brand with the powerful Boston city brand,\u201d says Santiago \u201cSanti\u201d Garces, Chief Information Officer for the city\u2019s Department of Innovation & Technology. The city is one of only four in the nation\u2014along with Las Vegas, Miami, and New York\u2014to offer its own domain extension. \u201cI see it as a unique opportunity to create a digital community that mirrors all the diversity, vibrancy, and creativity that exists in the physical community of Boston,\u201d Garces said.<\/p>\n\n\n\n

Of course, many other factors have made the region a hub of microbusiness activity. The area is replete with innovation hubs where entrepreneurs can work and network in common offices. And the city\u2019s Small Business Relief Fund<\/a> helped businesses get through the pandemic providing them access to $10,000 grants. <\/p>\n\n\n\n

But having a \u201c.boston\u201d domain can clearly make businesses more competitive locally. That\u2019s especially important for the 32 percent of Boston microbusinesses who do business within the MSA or the 59 percent that have a physical presence in the area.  <\/p>\n\n\n\n

\u201cIf your company is based in Boston, it\u2019s a great marketing tool,\u201d says Derrick Teh, the chef and founder of Malaysian pop-up restaurant Sekali Boston. He believes the domain helped him spread the word about his inventive recipes, resulting in a Best Pop Up Restaurant award from Boston.com magazine in 2021. \u201cWe were already promoting ourselves as Sekali Boston, so it was only fitting! I mean, why not?\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n

Encouraging a diverse microbusiness boom<\/strong><\/h4>\n\n\n\n

One striking characteristic of the microbusiness boom across the nation has been how diverse it is. According to Venture Forward, under-represented groups including women, people of color, indigenous Americans, and people without a college degree are starting microbusinesses at higher rates than the rest of the population. That\u2019s true in Boston, where Black Americans, who make up just 24 percent of the population, created 14 percent of the area\u2019s microbusinesses.<\/p>\n\n\n\n

Policymakers in Boston are doing their part to support this trend. For example, the city\u2019s Office of Economic Opportunity and Inclusion is working on a variety of ways to make city support services and contracts more equitable and accessible.<\/p>\n\n\n\n

Of course, there\u2019s always more to be done. According to the most recent Venture Forward survey, people of color are more likely to need help getting access to capital, and learning the skills they need to establish and grow their digital presence. To help fill these needs, GoDaddy recently launched GoDaddy Open<\/a>, a program to work with city governments to train and upskill local entrepreneurs. <\/p>\n\n\n\n

To learn more about Venture Forward, and the research about Boston\u2019s microbusiness climate, visit www.godaddy.com\/research<\/a><\/p>\n\n\n\n

To register a .boston domain name for yourself or your business, visit GoDaddy<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

With more than 2.8 million online microbusinesses launching just last year in the U.S., now is the time to consider policies to target the entrepreneurs\u2019 specific needs.<\/p>\n","protected":false},"author":15,"featured_media":5691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-5673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"acf":[],"yoast_head":"\nBoston Globe: The .boston Effect<\/title>\n<meta name=\"description\" content=\"The opportunity to use Boston in a URL is just one way the city is encouraging a microbusiness boom. 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