{"id":6252,"date":"2023-05-30T23:06:11","date_gmt":"2023-05-30T23:06:11","guid":{"rendered":"https:\/\/pagely-test.frontdoor.godaddy.com\/ventureforward\/?p=6252"},"modified":"2023-06-29T19:22:03","modified_gmt":"2023-06-29T19:22:03","slug":"single-moms-more-ambitious-than-most-microentrepreneurs-says-godaddy-study","status":"publish","type":"post","link":"https:\/\/www.godaddy.com\/research\/single-moms-more-ambitious-than-most-microentrepreneurs-says-godaddy-study\/","title":{"rendered":"Single Moms More Ambitious Than Most Microentrepreneurs"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Women own the majority of online microbusinesses (52%), and single moms are one of the fastest-growing and most ambitious groups in this part of the U.S. economy.<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>Microbusinesses are defined as companies with fewer than 10 employees, a unique domain, and an active website.\u202f&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/05\/CHART-Were-you-employed-before-you-started-your-microbusiness_-5-1024x658.jpg\" alt=\"\" class=\"wp-image-6286\" srcset=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/05\/CHART-Were-you-employed-before-you-started-your-microbusiness_-5-1024x658.jpg 1024w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/05\/CHART-Were-you-employed-before-you-started-your-microbusiness_-5-768x494.jpg 768w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/05\/CHART-Were-you-employed-before-you-started-your-microbusiness_-5-1536x987.jpg 1536w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/05\/CHART-Were-you-employed-before-you-started-your-microbusiness_-5-320x206.jpg 320w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/05\/CHART-Were-you-employed-before-you-started-your-microbusiness_-5-120x77.jpg 120w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/05\/CHART-Were-you-employed-before-you-started-your-microbusiness_-5.jpg 2010w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-big-facts\">The Big Facts<\/h4>\n\n\n\n<p><strong>Single moms run one in three women-owned businesses<\/strong> in the U.S. More than half (69%) of single-mom entrepreneurs aspire to own a small, mid-size, or corporate business, compared to 52% for owners without children, according to the <a href=\"https:\/\/www.godaddy.com\/research\/reports-and-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-eid=\"comms.microsites.venture-forward\/link.b5b89465ce1575f15abf6c3a68ced5e3\">GoDaddy Venture Forward National Survey February 2023<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-style:normal;font-weight:600\">\n<li><strong>Most single moms are also new at the game<\/strong>: 51% started their business in the last three years, compared to 39% for the entire sample.<\/li>\n\n\n\n<li>They were far more <strong>likely to start their business while continuing to work at an existing employer<\/strong>.<\/li>\n\n\n\n<li><strong>Single moms are more optimistic<\/strong>: 88% say their business outlook for the next six months is more positive, compared to 73% for the entire sample.<\/li>\n<\/ul>\n\n\n\n<p><strong>Parents overall tend to be an ambitious bunch<\/strong>, with 66% of them aspiring to build a bigger business.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Single mom Samuelle Dilla &#8211; based in Minneapolis &#8211; was inspired by her mother\u2019s hard work and perseverance to start <a href=\"https:\/\/samuelledilla.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-eid=\"comms.microsites.venture-forward\/link.99eeed36a262e97236899aece09c9afc\">her makeup artist studio<\/a>. She hopes to instill that same drive in her daughter Sloan. \u201cThe reason I do the amount of work I put in,\u201d she said, \u201cis to show Sloan that she too can fulfill her heart\u2019s desire and dreams.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Celebrating Beauty Inside and Out with Samuelle Dilla | Icons of Minneapolis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XuDXkla2YA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"222\" src=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/05\/Quote_Single-Moms-More-Ambitious-than-Most-Microbusiness-Entrepreneurs.svg\" alt=\"Stylized Quote: &quot;The reason I do the amount of work I put in is to show Sloan that she too can fulfill her heart\u2019s desire and dreams.&quot;\" class=\"wp-image-6255\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">The Survey<\/h4>\n\n\n\n<p>GoDaddy\u2019s Venture Forward initiative began in 2018 to quantify the impact of online microbusinesses on their local economies and provide a unique view into the attitudes, demographics, and needs of these entrepreneurs. The U.S. national survey started in 2019 and occurs twice a year, typically capturing responses from over <strong>3,500<\/strong> entrepreneurs per instance to identify and explore trends, as well as deliver insights to advocates of microbusiness entrepreneurs.&nbsp;&nbsp;<\/p>\n\n\n\n<p>GoDaddy looks at more than <strong>20 million<\/strong> online microbusinesses in the U.S. who have a unique domain and active website. While these microbusinesses may be small, their impact on the U.S. economy is outsized even though they are often too informal or too new to show up in government statistics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Whole Picture<\/h4>\n\n\n\n<p>Women comprise the largest microbusiness ownership segment, increasing from 49% to 52% in the last three years. Motivation among business owners varies, but achieving financial and career independence are common goals. Samuelle is an example of someone who broke out to find success on her own.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The top two reasons women and single moms start a business are to be their own boss and support a cause or hobby.<\/li>\n\n\n\n<li>80% of women start a business for opportunity. 20% of women start a business out of necessity.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Location, Location, Location<\/h4>\n\n\n\n<p>With all the downtime Samuelle had during the pandemic, she used her creativity to create a beautiful website for her business, and she\u2019s not alone. The most common channel microbusiness owners <a href=\"https:\/\/www.godaddy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-eid=\"comms.microsites.venture-forward\/link.a8b271f1c78314d414b4f5992c2f77e4\">use to conduct business is a website<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>55% of people conduct business on their website, and creating a website is the first step for 28% of single moms who start microbusinesses.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Women own the majority of online microbusinesses, and single moms are one of the fastest-growing and most ambitious groups in this part of the U.S. economy.<\/p>\n","protected":false},"author":15,"featured_media":6258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-forward"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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