{"id":6304,"date":"2023-06-27T14:49:58","date_gmt":"2023-06-27T14:49:58","guid":{"rendered":"https:\/\/pagely-test.frontdoor.godaddy.com\/ventureforward\/?p=6304"},"modified":"2023-06-29T18:32:58","modified_gmt":"2023-06-29T18:32:58","slug":"summer-2023-american-dream-survey-results","status":"publish","type":"post","link":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/","title":{"rendered":"2023: The Changing American Dream"},"content":{"rendered":"
\n\t
\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n<\/picture>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n<\/picture>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n<\/picture>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n<\/picture>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n<\/picture>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n<\/picture>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n<\/picture>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n<\/picture>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n<\/picture>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n<\/picture>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

We surveyed over 1,000 U.S. small businesses on the modern American Dream. <\/h4>\n\n\n\n
\n
\n

GoDaddy, the company that helps small businesses thrive, recently conducted a survey of over 1,000 small business owners* across the United States to understand their motivations behind entrepreneurship and the latest perceptions of the American Dream, including around home ownership, across generations, gender identities, geography, racial and ethnic backgrounds, and citizenship.<\/p>\n\n\n\n

*Small business owners across the United States were surveyed in June of 2023 based on the following definitions: Owners aged 18+; up to 50 employees; excluded businesses that are planning to close\/sell\/transfer ownership<\/p>\n\n\n\n

Questions & Media Inquiries<\/h4>\n\n\n\n

For questions or media inquiries, please email:<\/p>\n\n\n\n

PR@GoDaddy.com<\/a><\/p>\n<\/div>\n\n\n\n

\n\t
\n\t\t\n\t\t\n\t\t\n<\/picture>\t<\/div>\n\t
\n\t\tDownload Report\t<\/div>\n\t
\n\t\tThe full report is available for download as a PDF\t<\/div>\n\t
\n\t\t\n\t\tDownload<\/span><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In June 2023, GoDaddy conducted a survey of over 1,000 U.S. small business owners to evaluate their perception of the American Dream, and how it changed over time.<\/p>\n","protected":false},"author":15,"featured_media":6343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,5],"tags":[],"class_list":["post-6304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographic","category-research-overview"],"acf":[],"yoast_head":"\n2023: The Changing American Dream - Small Business Research Lab<\/title>\n<meta name=\"description\" content=\"Check out the GoDaddy survey of over 1,000 U.S. small business owners to gauge their perception of the American Dream.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023: The Changing American Dream - Small Business Research Lab\" \/>\n<meta property=\"og:description\" content=\"Check out the GoDaddy survey of over 1,000 U.S. small business owners to gauge their perception of the American Dream.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Small Business Research Lab\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-27T14:49:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T18:32:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"789\" \/>\n\t<meta property=\"og:image:height\" content=\"789\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Venture Forward\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-9.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Venture Forward\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/\"},\"author\":{\"name\":\"Venture Forward\",\"@id\":\"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/917cfcd7d6575505c8eec95b5f3ed76d\"},\"headline\":\"2023: The Changing American Dream\",\"datePublished\":\"2023-06-27T14:49:58+00:00\",\"dateModified\":\"2023-06-29T18:32:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/\"},\"wordCount\":112,\"image\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-7-1.svg\",\"articleSection\":[\"Infographic\",\"Research overview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/\",\"url\":\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/\",\"name\":\"2023: The Changing American Dream - Small Business Research Lab\",\"isPartOf\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-7-1.svg\",\"datePublished\":\"2023-06-27T14:49:58+00:00\",\"dateModified\":\"2023-06-29T18:32:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/917cfcd7d6575505c8eec95b5f3ed76d\"},\"description\":\"Check out the GoDaddy survey of over 1,000 U.S. small business owners to gauge their perception of the American Dream.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#primaryimage\",\"url\":\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-7-1.svg\",\"contentUrl\":\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-7-1.svg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.godaddy.com\/research\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2023: The Changing American Dream\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.godaddy.com\/research\/#website\",\"url\":\"https:\/\/www.godaddy.com\/research\/\",\"name\":\"Small Business Research Lab\",\"description\":\"GoDaddy Small Business Research Lab (formerly Venture Forward)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.godaddy.com\/research\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/917cfcd7d6575505c8eec95b5f3ed76d\",\"name\":\"Venture Forward\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad5cdb47c817da53c460f986f739f157?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad5cdb47c817da53c460f986f739f157?s=96&d=mm&r=g\",\"caption\":\"Venture Forward\"},\"url\":\"https:\/\/www.godaddy.com\/research\/author\/ventureforward\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2023: The Changing American Dream - Small Business Research Lab","description":"Check out the GoDaddy survey of over 1,000 U.S. small business owners to gauge their perception of the American Dream.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/","og_locale":"en_US","og_type":"article","og_title":"2023: The Changing American Dream - Small Business Research Lab","og_description":"Check out the GoDaddy survey of over 1,000 U.S. small business owners to gauge their perception of the American Dream.","og_url":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/","og_site_name":"Small Business Research Lab","article_published_time":"2023-06-27T14:49:58+00:00","article_modified_time":"2023-06-29T18:32:58+00:00","og_image":[{"width":789,"height":789,"url":"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-9.jpg","type":"image\/jpeg"}],"author":"Venture Forward","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-9.jpg","twitter_misc":{"Written by":"Venture Forward","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#article","isPartOf":{"@id":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/"},"author":{"name":"Venture Forward","@id":"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/917cfcd7d6575505c8eec95b5f3ed76d"},"headline":"2023: The Changing American Dream","datePublished":"2023-06-27T14:49:58+00:00","dateModified":"2023-06-29T18:32:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/"},"wordCount":112,"image":{"@id":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#primaryimage"},"thumbnailUrl":"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-7-1.svg","articleSection":["Infographic","Research overview"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/","url":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/","name":"2023: The Changing American Dream - Small Business Research Lab","isPartOf":{"@id":"https:\/\/www.godaddy.com\/research\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#primaryimage"},"image":{"@id":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#primaryimage"},"thumbnailUrl":"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-7-1.svg","datePublished":"2023-06-27T14:49:58+00:00","dateModified":"2023-06-29T18:32:58+00:00","author":{"@id":"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/917cfcd7d6575505c8eec95b5f3ed76d"},"description":"Check out the GoDaddy survey of over 1,000 U.S. small business owners to gauge their perception of the American Dream.","breadcrumb":{"@id":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#primaryimage","url":"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-7-1.svg","contentUrl":"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/06\/GoDaddy_AD-Survey_Summer-2023_Cover-7-1.svg","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.godaddy.com\/research\/summer-2023-american-dream-survey-results\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.godaddy.com\/research\/"},{"@type":"ListItem","position":2,"name":"2023: The Changing American Dream"}]},{"@type":"WebSite","@id":"https:\/\/www.godaddy.com\/research\/#website","url":"https:\/\/www.godaddy.com\/research\/","name":"Small Business Research Lab","description":"GoDaddy Small Business Research Lab (formerly Venture Forward)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.godaddy.com\/research\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/917cfcd7d6575505c8eec95b5f3ed76d","name":"Venture Forward","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad5cdb47c817da53c460f986f739f157?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad5cdb47c817da53c460f986f739f157?s=96&d=mm&r=g","caption":"Venture Forward"},"url":"https:\/\/www.godaddy.com\/research\/author\/ventureforward\/"}]}},"_links":{"self":[{"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/posts\/6304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/comments?post=6304"}],"version-history":[{"count":0,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/posts\/6304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/media\/6343"}],"wp:attachment":[{"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/media?parent=6304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/categories?post=6304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/tags?post=6304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}