{"id":6370,"date":"2023-08-09T16:47:49","date_gmt":"2023-08-09T16:47:49","guid":{"rendered":"https:\/\/pagely-test.frontdoor.godaddy.com\/ventureforward\/?p=6370"},"modified":"2023-08-09T16:55:35","modified_gmt":"2023-08-09T16:55:35","slug":"genz-and-millennial-microbusiness-owners-are-taking-the-lead-in-microbusiness-entrepreneurship","status":"publish","type":"post","link":"https:\/\/www.godaddy.com\/research\/genz-and-millennial-microbusiness-owners-are-taking-the-lead-in-microbusiness-entrepreneurship\/","title":{"rendered":"GenZ and Millennial Microbusiness Owners are Taking the Lead in Microbusiness Entrepreneurship"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

There\u2019s a generational shift happening between the long-term desires of Gen Z and millennial and baby boomer microbusiness owners.<\/p>\n","protected":false},"author":15,"featured_media":6375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-forward"],"acf":[],"yoast_head":"\nGenZ and Millennial Microbusiness Owners are Taking the Lead in Microbusiness Entrepreneurship - Small Business Research Lab<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GenZ and Millennial Microbusiness Owners are Taking the Lead in Microbusiness Entrepreneurship - Small Business Research Lab\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a generational shift happening between the long-term desires of Gen Z and millennial and baby boomer microbusiness owners.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.godaddy.com\/research\/genz-and-millennial-microbusiness-owners-are-taking-the-lead-in-microbusiness-entrepreneurship\/\" \/>\n<meta property=\"og:site_name\" content=\"Small Business Research Lab\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-09T16:47:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T16:55:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/08\/2023_07_12_SocialPaws_JS_0280-1_2-e1707193717243-1024x1023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1023\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Venture Forward\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Venture Forward\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.godaddy.com\/research\/genz-and-millennial-microbusiness-owners-are-taking-the-lead-in-microbusiness-entrepreneurship\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/genz-and-millennial-microbusiness-owners-are-taking-the-lead-in-microbusiness-entrepreneurship\/\"},\"author\":{\"name\":\"Venture Forward\",\"@id\":\"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/917cfcd7d6575505c8eec95b5f3ed76d\"},\"headline\":\"GenZ and Millennial Microbusiness Owners are Taking the Lead in Microbusiness Entrepreneurship\",\"datePublished\":\"2023-08-09T16:47:49+00:00\",\"dateModified\":\"2023-08-09T16:55:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/genz-and-millennial-microbusiness-owners-are-taking-the-lead-in-microbusiness-entrepreneurship\/\"},\"wordCount\":12,\"image\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/genz-and-millennial-microbusiness-owners-are-taking-the-lead-in-microbusiness-entrepreneurship\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/08\/2023_07_12_SocialPaws_JS_0280-1_2-e1707193717243.jpg\",\"articleSection\":[\"Data Forward\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.godaddy.com\/research\/genz-and-millennial-microbusiness-owners-are-taking-the-lead-in-microbusiness-entrepreneurship\/\",\"url\":\"https:\/\/www.godaddy.com\/research\/genz-and-millennial-microbusiness-owners-are-taking-the-lead-in-microbusiness-entrepreneurship\/\",\"name\":\"GenZ and Millennial Microbusiness Owners are Taking the Lead in Microbusiness Entrepreneurship - 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