{"id":6506,"date":"2023-12-12T09:54:56","date_gmt":"2023-12-12T14:54:56","guid":{"rendered":"https:\/\/pagely-test.frontdoor.godaddy.com\/ventureforward\/?p=6506"},"modified":"2023-12-12T09:54:56","modified_gmt":"2023-12-12T14:54:56","slug":"colorado-residents-named-as-successful-microbusiness-owners","status":"publish","type":"post","link":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/","title":{"rendered":"\u00a0Colorado residents named as successful microbusiness owners\u00a0"},"content":{"rendered":"\n

The big fact:<\/strong> *Microbusiness density in Colorado remains largely steady, despite the economic swings over the last four years, according to GoDaddy Venture Forward. <\/p>\n\n\n\n

Higher income:<\/strong> Colorado microbusiness owners surveyed make more money than the average United States microbusiness owner, with 58% making $2,500 or more monthly revenue from their business, compared to 51% of the overall survey population. And while it may be easy to assume this success is due to assistance, it\u2019s not the case for the majority of microbusinesses. <\/p>\n\n\n\n

Even though Colorado residents (43%) claim more awareness of business assistance funding<\/a> compared to the rest of the population (36%), and the cost of living in Colorado is 12% higher than the national average<\/a>, few of them actually take advantage of resources. Only 8% of Colorado residents take advantage of local government, federal government, or non-government resources.  <\/p>\n\n\n\n

More experience: <\/strong>According to Venture Forward research, <\/strong>69% of Colorado microbusiness owners started their business before 2020, compared to 62% of the rest of the U.S. sample. This timeframe coupled with a lack of assistance may signal that there are more seasoned entrepreneurs in Colorado equipped to weather economic bumps and challenges. <\/p>\n\n\n\n

Surprising business location: <\/strong>With the pandemic-induced a shift to online businesses, it\u2019s no surprise that more than half (55%) of Colorado microbusiness owners conduct business on their website. What\u2019s unique is that nearly double the number of microbusiness owners in Colorado (46%) conduct business in a physical location compared to 27% of the entire U.S. sample. This could be because their businesses are locally focused \u2014 as most of their customers are located within their neighborhood (20%), city (40%), or state (39%).    <\/strong>  <\/p>\n\n\n\n

The research: <\/strong>GoDaddy’s Venture Forward<\/a> research initiative analyzes more than 20 million online businesses with a digital presence (measured by a unique domain and an active website). Most of these businesses employ fewer than ten people, categorizing each as a microbusiness. While these *microbusinesses may be small, their impact on economies is outsized even though they are often too informal or too new to show up in traditional government statistics.\u00a0<\/p>\n\n\n\n

Since 2018, Venture Forward surveyed more than 36,000 small business owners with a digital presence, making it the source for microbusiness data<\/a> and insights<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

The big fact: *Microbusiness density in Colorado remains largely steady, despite the economic swings over the last four years, according […]<\/p>\n","protected":false},"author":38,"featured_media":6508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-forward"],"acf":[],"yoast_head":"\n\u00a0Colorado residents named as successful microbusiness owners\u00a0 - Small Business Research Lab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a0Colorado residents named as successful microbusiness owners\u00a0 - Small Business Research Lab\" \/>\n<meta property=\"og:description\" content=\"The big fact: *Microbusiness density in Colorado remains largely steady, despite the economic swings over the last four years, according […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/\" \/>\n<meta property=\"og:site_name\" content=\"Small Business Research Lab\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-12T14:54:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/12\/pexels-joellen-moths-3390974.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandy Edwards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandy Edwards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/\"},\"author\":{\"name\":\"Sandy Edwards\",\"@id\":\"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/6e0a52821ffbfc0d382e8e2066fe3269\"},\"headline\":\"\u00a0Colorado residents named as successful microbusiness owners\u00a0\",\"datePublished\":\"2023-12-12T14:54:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/\"},\"wordCount\":370,\"image\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/12\/pexels-joellen-moths-3390974.jpg\",\"articleSection\":[\"Data Forward\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/\",\"url\":\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/\",\"name\":\"\u00a0Colorado residents named as successful microbusiness owners\u00a0 - Small Business Research Lab\",\"isPartOf\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/12\/pexels-joellen-moths-3390974.jpg\",\"datePublished\":\"2023-12-12T14:54:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/6e0a52821ffbfc0d382e8e2066fe3269\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#primaryimage\",\"url\":\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/12\/pexels-joellen-moths-3390974.jpg\",\"contentUrl\":\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/12\/pexels-joellen-moths-3390974.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.godaddy.com\/research\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00a0Colorado residents named as successful microbusiness owners\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.godaddy.com\/research\/#website\",\"url\":\"https:\/\/www.godaddy.com\/research\/\",\"name\":\"Small Business Research Lab\",\"description\":\"GoDaddy Small Business Research Lab (formerly Venture Forward)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.godaddy.com\/research\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/6e0a52821ffbfc0d382e8e2066fe3269\",\"name\":\"Sandy Edwards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d5b9a6b0f3d03093f38f1918408d54e7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d5b9a6b0f3d03093f38f1918408d54e7?s=96&d=mm&r=g\",\"caption\":\"Sandy Edwards\"},\"url\":\"https:\/\/www.godaddy.com\/research\/author\/sandy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00a0Colorado residents named as successful microbusiness owners\u00a0 - Small Business Research Lab","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/","og_locale":"en_US","og_type":"article","og_title":"\u00a0Colorado residents named as successful microbusiness owners\u00a0 - Small Business Research Lab","og_description":"The big fact: *Microbusiness density in Colorado remains largely steady, despite the economic swings over the last four years, according […]","og_url":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/","og_site_name":"Small Business Research Lab","article_published_time":"2023-12-12T14:54:56+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/12\/pexels-joellen-moths-3390974.jpg","type":"image\/jpeg"}],"author":"Sandy Edwards","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sandy Edwards","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#article","isPartOf":{"@id":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/"},"author":{"name":"Sandy Edwards","@id":"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/6e0a52821ffbfc0d382e8e2066fe3269"},"headline":"\u00a0Colorado residents named as successful microbusiness owners\u00a0","datePublished":"2023-12-12T14:54:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/"},"wordCount":370,"image":{"@id":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#primaryimage"},"thumbnailUrl":"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/12\/pexels-joellen-moths-3390974.jpg","articleSection":["Data Forward"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/","url":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/","name":"\u00a0Colorado residents named as successful microbusiness owners\u00a0 - Small Business Research Lab","isPartOf":{"@id":"https:\/\/www.godaddy.com\/research\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#primaryimage"},"image":{"@id":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#primaryimage"},"thumbnailUrl":"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/12\/pexels-joellen-moths-3390974.jpg","datePublished":"2023-12-12T14:54:56+00:00","author":{"@id":"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/6e0a52821ffbfc0d382e8e2066fe3269"},"breadcrumb":{"@id":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#primaryimage","url":"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/12\/pexels-joellen-moths-3390974.jpg","contentUrl":"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2023\/12\/pexels-joellen-moths-3390974.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.godaddy.com\/research\/colorado-residents-named-as-successful-microbusiness-owners\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.godaddy.com\/research\/"},{"@type":"ListItem","position":2,"name":"\u00a0Colorado residents named as successful microbusiness owners\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.godaddy.com\/research\/#website","url":"https:\/\/www.godaddy.com\/research\/","name":"Small Business Research Lab","description":"GoDaddy Small Business Research Lab (formerly Venture Forward)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.godaddy.com\/research\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/6e0a52821ffbfc0d382e8e2066fe3269","name":"Sandy Edwards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.godaddy.com\/research\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d5b9a6b0f3d03093f38f1918408d54e7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d5b9a6b0f3d03093f38f1918408d54e7?s=96&d=mm&r=g","caption":"Sandy Edwards"},"url":"https:\/\/www.godaddy.com\/research\/author\/sandy\/"}]}},"_links":{"self":[{"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/posts\/6506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/comments?post=6506"}],"version-history":[{"count":0,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/posts\/6506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/media\/6508"}],"wp:attachment":[{"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/media?parent=6506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/categories?post=6506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.godaddy.com\/research\/wp-json\/wp\/v2\/tags?post=6506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}