{"id":7660,"date":"2024-05-07T00:00:00","date_gmt":"2024-05-07T04:00:00","guid":{"rendered":"https:\/\/pagely-test.frontdoor.godaddy.com\/ventureforward\/?p=7660"},"modified":"2024-05-07T00:02:50","modified_gmt":"2024-05-07T04:02:50","slug":"2024-u-s-survey-results","status":"publish","type":"post","link":"https:\/\/www.godaddy.com\/research\/2024-u-s-survey-results\/","title":{"rendered":"Spring 2024 US National Survey Results"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">In February 2024, Venture Forward completed its latest U.S. national survey with responses from more than 3,500 small business owners.* Most of these businesses employ fewer than ten people, classifying them as a microbusiness. Below are the insights on microbusiness entrepreneurship found from our fifth consecutive year of surveying entrepreneurs.<\/h4>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\"><em>*Entrepreneurs who have a domain name and active website with GoDaddy.\u00a0<\/em><\/mark><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h6 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1976d2\" class=\"has-inline-color\"><strong>Key Insight<\/strong><\/mark><\/h6>\n\n\n\n<h4 class=\"wp-block-heading\">Microbusiness owners are using Generative AI (GenAI) to level the playing field.<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><block-speedometer \n\tclass=\"viz-block\" \n\tdata-settings='{\"percent\": 44}'\n\tdata-block-speedometer\n>\n\t<div class=\"speedometer\">\n\t\t<div class=\"speedometer__circle\">\n\t\t\t<svg viewBox=\"0 0 300 300\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  stroke=\"#F5F7F8\">\n\t\t\t\t<circle \n\t\t\t\t\tcx=\"150\" \n\t\t\t\t\tcy=\"150\" \n\t\t\t\t\tr=\"138\"\n\t\t\t\t\tfill=\"none\"\n\t\t\t\t\tstroke-width=\"24\"\n\t\t\t\t\/>\n\t\t\t<\/svg>\n\t\t\t<div class=\"speedometer__gradient-wrap\">\n\t\t\t\t<div \n\t\t\t\t\tclass=\"speedometer__gradient\"\n\t\t\t\t\tstyle=\"--color1: #744BC4; --color2: #1BDBDB\"\n\t\t\t\t><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"speedometer__text\">\n\t\t\t<div \n\t\t\t\tclass=\"speedometer__percent\"\n\t\t\t\tstyle=\"color: #1976D2\" \n\t\t\t\tdata-percent=\"44\"\n\t\t\t>\n\t\t\t<\/div>\n\t\t\t<div class=\"speedometer__subtext\" style=\"color: #111111\">\n\t\t\t\tagree that GenAI will help them compete with larger businesses.\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/block-speedometer>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-percent-text viz-block\" data-block-percent-text>\n\t<div class=\"block-percent-text__container\" data-text-position=\"right\">\n\t\t<div \n\t\t\tclass=\"block-percent-text__text\"\n\t\t\tstyle=\"color: #111111; --highlight: #D8EFEF\"\n\t\t>\n\t\t\ttried GenAI tools in the past few months.\t\t<\/div>\n\n\t\t<div class=\"block-percent-text__percent\" data-type=\"percent\">\n\t\t\t\t\n\t\t\t\t\t<span \n\t\t\t\t\t\tstyle=\"color: #1976D2;\"\n\t\t\t\t\t\tdata-percent=\"50\"\n\t\t\t\t\t><\/span>\n\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n\n\n\n<div class=\"block-percent-text viz-block\" data-block-percent-text>\n\t<div class=\"block-percent-text__container\" data-text-position=\"right\">\n\t\t<div \n\t\t\tclass=\"block-percent-text__text\"\n\t\t\tstyle=\"color: #111111; --highlight: #D8EFEF\"\n\t\t>\n\t\t\ttried GenAI for their business specifically.\t\t<\/div>\n\n\t\t<div class=\"block-percent-text__percent\" data-type=\"percent\">\n\t\t\t\t\n\t\t\t\t\t<span \n\t\t\t\t\t\tstyle=\"color: #00A4A6;\"\n\t\t\t\t\t\tdata-percent=\"25\"\n\t\t\t\t\t><\/span>\n\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>The top use cases of GenAI by microbusinesses are content creation, marketing and business advice.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:400\">Content Creation: Create first drafts of text for social media posts, video or graphics.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Marketing: Ad creation, personalization by customer, automation of campaigns.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Business Advice: Strategy recommendations, technical help such as coding.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Customer Service: Use of chatbots, creating first drafts, forecasting needs.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Boosting Sales: Identify and overcome objections, how to build trust and rapport.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"block-category viz-block\" data-block-category>\n\t<div class=\"block-category__title\">\t\t\n\t\tPercentage of entrepreneurs who used GenAI for the following business tasks\t<\/div>\n\n\t<div class=\"block-category__grid\">\n\t\t<div class=\"block-category__column-label\">\n\t\t\tCategory\n\t\t<\/div>\n\t\t\t\t\t<div class=\"block-category__column-label\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div \n\t\t\t\tclass=\"block-category__category\" \n\t\t\t\tstyle=\"grid-row: 2;\"\n\t\t\t>\n\t\t\t\t<div \n\t\t\t\t\tclass=\"block-category__category__icon\"\n\t\t\t\t\tstyle=\"--icon-url: url(https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/04\/laptop-icon.svg); background-color: #1BDBDB;\"\n\t\t\t\t><\/div>\n\n\t\t\t\t<div class=\"block-category__category__name\">\n\t\t\t\tContent Creation\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div \n\t\t\t\t\tclass=\"block-category__percent\" \n\t\t\t\t\tstyle=\"color: #00A4A6;\"\n\t\t\t\t\tdata-percent=\"77%\"\n\t\t\t\t>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div \n\t\t\t\tclass=\"block-category__category\" \n\t\t\t\tstyle=\"grid-row: 3;\"\n\t\t\t>\n\t\t\t\t<div \n\t\t\t\t\tclass=\"block-category__category__icon\"\n\t\t\t\t\tstyle=\"--icon-url: url(https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/04\/bullseye-icon.svg); background-color: #09757A;\"\n\t\t\t\t><\/div>\n\n\t\t\t\t<div class=\"block-category__category__name\">\n\t\t\t\tMarketing\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div \n\t\t\t\t\tclass=\"block-category__percent\" \n\t\t\t\t\tstyle=\"color: #09757A;\"\n\t\t\t\t\tdata-percent=\"48%\"\n\t\t\t\t>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div \n\t\t\t\tclass=\"block-category__category\" \n\t\t\t\tstyle=\"grid-row: 4;\"\n\t\t\t>\n\t\t\t\t<div \n\t\t\t\t\tclass=\"block-category__category__icon\"\n\t\t\t\t\tstyle=\"--icon-url: url(https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/04\/Advice.svg); background-color: #00C2FF;\"\n\t\t\t\t><\/div>\n\n\t\t\t\t<div class=\"block-category__category__name\">\n\t\t\t\tBusiness Advice\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div \n\t\t\t\t\tclass=\"block-category__percent\" \n\t\t\t\t\tstyle=\"color: #00C2FF;\"\n\t\t\t\t\tdata-percent=\"23%\"\n\t\t\t\t>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div \n\t\t\t\tclass=\"block-category__category\" \n\t\t\t\tstyle=\"grid-row: 5;\"\n\t\t\t>\n\t\t\t\t<div \n\t\t\t\t\tclass=\"block-category__category__icon\"\n\t\t\t\t\tstyle=\"--icon-url: url(https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/04\/Customer-Service.svg); background-color: #145FA9;\"\n\t\t\t\t><\/div>\n\n\t\t\t\t<div class=\"block-category__category__name\">\n\t\t\t\tCustomer Service\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div \n\t\t\t\t\tclass=\"block-category__percent\" \n\t\t\t\t\tstyle=\"color: #145FA9;\"\n\t\t\t\t\tdata-percent=\"18%\"\n\t\t\t\t>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div \n\t\t\t\tclass=\"block-category__category\" \n\t\t\t\tstyle=\"grid-row: 6;\"\n\t\t\t>\n\t\t\t\t<div \n\t\t\t\t\tclass=\"block-category__category__icon\"\n\t\t\t\t\tstyle=\"--icon-url: url(https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/04\/trend-up-icon.svg); background-color: #744BC4;\"\n\t\t\t\t><\/div>\n\n\t\t\t\t<div class=\"block-category__category__name\">\n\t\t\t\tBoosting Sales\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div \n\t\t\t\t\tclass=\"block-category__percent\" \n\t\t\t\t\tstyle=\"color: #744BC4;\"\n\t\t\t\t\tdata-percent=\"11%\"\n\t\t\t\t>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"block-percent-text viz-block\" data-block-percent-text>\n\t<div class=\"block-percent-text__container\" data-text-position=\"right\">\n\t\t<div \n\t\t\tclass=\"block-percent-text__text\"\n\t\t\tstyle=\"color: #111111; --highlight: #1976D2\"\n\t\t>\n\t\t\tMicrobusiness owners who say GenAI will help their small business be more competitive are more likely to have <span>previously outsourced<\/span> or hired someone to help with similar tasks.\t\t<\/div>\n\n\t\t<div class=\"block-percent-text__percent\" data-type=\"icon\">\n\t\t\t\t\n\t\t\t\t\t<div style=\"background-color: #1BDBDB; --icon-url: url(https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/04\/trend-up-icon.svg)\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n\n\n\n<div class=\"block-butterfly-bar-graph viz-block\" data-block-butterfly-bar-graph>\n\t<div class=\"block-butterfly-bar-graph__title\">\n\t\tBusiness tasks: GenAI vs. outsourcing\t<\/div>\n\n\t<div class=\"block-butterfly-bar-graph__main\">\n\t\t<div class=\"block-butterfly-bar-graph__group-name\" data-group=\"1\">\n\t\t\tUsed GenAI for*\t\t<\/div>\n\n\t\t<div class=\"block-butterfly-bar-graph__group-name\" data-group=\"2\">\n\t\t\tHired or outsourced for\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-butterfly-bar-graph__segment\" style=\"--bar-color: #00A4A6;\">\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__title\">\n\t\t\t\t\tWriting content for me\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 72%;\" data-group=\"1\" data-label=\"72%\" data-label-position=\"inside\">\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 30%;\" data-group=\"2\" data-label=\"30%\" data-label-position=\"inside\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-butterfly-bar-graph__segment\" style=\"--bar-color: #1BDBDB;\">\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__title\">\n\t\t\t\t\tCreating or editing multimedia content\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 47%;\" data-group=\"1\" data-label=\"47%\" data-label-position=\"inside\">\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 5%;\" data-group=\"2\" data-label=\"5%\" data-label-position=\"outside\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-butterfly-bar-graph__segment\" style=\"--bar-color: #00C2FF;\">\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__title\">\n\t\t\t\t\tSummarizing information or text\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 46%;\" data-group=\"1\" data-label=\"46%\" data-label-position=\"inside\">\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 9%;\" data-group=\"2\" data-label=\"9%\" data-label-position=\"outside\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-butterfly-bar-graph__segment\" style=\"--bar-color: #4095E8;\">\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__title\">\n\t\t\t\t\tGenerating recommendations for marketing operations\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 40%;\" data-group=\"1\" data-label=\"40%\" data-label-position=\"inside\">\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 15%;\" data-group=\"2\" data-label=\"15%\" data-label-position=\"outside\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-butterfly-bar-graph__segment\" style=\"--bar-color: #1976D2;\">\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__title\">\n\t\t\t\t\tGetting business or market insights from data\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 29%;\" data-group=\"1\" data-label=\"29%\" data-label-position=\"inside\">\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 17%;\" data-group=\"2\" data-label=\"17%\" data-label-position=\"outside\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-butterfly-bar-graph__segment\" style=\"--bar-color: #145FA9;\">\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__title\">\n\t\t\t\t\tWriting computer code\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 14%;\" data-group=\"1\" data-label=\"14%\" data-label-position=\"outside\">\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 34%;\" data-group=\"2\" data-label=\"34%\" data-label-position=\"inside\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-butterfly-bar-graph__segment\" style=\"--bar-color: #744BC4;\">\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__title\">\n\t\t\t\t\tHelping me with business operations\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 10%;\" data-group=\"1\" data-label=\"10%\" data-label-position=\"outside\">\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-butterfly-bar-graph__segment__bar\" style=\"--width: 33%;\" data-group=\"2\" data-label=\"33%\" data-label-position=\"inside\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+). *Respondents who tried GenAI and experienced a positive benefit.<\/cite><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h6 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1976d2\" class=\"has-inline-color\"><strong>Key Insight<\/strong><\/mark><\/h6>\n\n\n\n<h4 class=\"wp-block-heading\">Microbusiness entrepreneurs rapidly adopting GenAI own growing businesses and feel confident about their future.<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\"><strong>How confident are you as a user of GenAI for your business? <\/strong><\/h5>\n\n\n<div class=\"block-bubble-graph viz-block\" data-block-bubble-graph>\n\t<div class=\"block-bubble-graph__main\">\n\t\t\n\t\t\t<div \n\t\t\t\tclass=\"block-bubble-graph__bubble\" \n\t\t\t\tstyle=\"--percent: 0.55; --bg-color: #744BC4; --text-color: #744BC4; --title-font-size: 20px\"\n\t\t\t\tdata-title=\"Confident\"\n\t\t\t\tdata-title-position=\"outside\"\n\t\t\t>\n\t\t\t\t<div class=\"block-bubble-graph__bubble__circle\" data-title=\"Confident\">\n\t\t\t\t\t<div class=\"block-bubble-graph__bubble__percent\">\n\t\t\t\t\t55%\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<div class=\"block-bubble-graph__others\">\n\t\t\t\n\t\t\t\t<div \n\t\t\t\t\tclass=\"block-bubble-graph__bubble\" \n\t\t\t\t\tstyle=\"--percent: 0.29; --bg-color: #4095E8; --text-color: #4095E8; --title-font-size: 16px\"\n\t\t\t\t\tdata-title=\"Neutral\"\n\t\t\t\t\tdata-title-position=\"outside\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"block-bubble-graph__bubble__circle\" data-title=\"Neutral\">\n\t\t\t\t\t\t<div class=\"block-bubble-graph__bubble__percent\">\n\t\t\t\t\t\t29%\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<div \n\t\t\t\t\tclass=\"block-bubble-graph__bubble\" \n\t\t\t\t\tstyle=\"--percent: 0.17; --bg-color: #1BDBDB; --text-color: #00A4A6; --title-font-size: 16px\"\n\t\t\t\t\tdata-title=\"Not Confident\"\n\t\t\t\t\tdata-title-position=\"outside\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"block-bubble-graph__bubble__circle\" data-title=\"Not Confident\">\n\t\t\t\t\t\t<div class=\"block-bubble-graph__bubble__percent\">\n\t\t\t\t\t\t17%\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div>\t<\/div>\n<\/div>\n\n\n<div class=\"block-percent-text viz-block\" data-block-percent-text>\n\t<div class=\"block-percent-text__container\" data-text-position=\"right\">\n\t\t<div \n\t\t\tclass=\"block-percent-text__text\"\n\t\t\tstyle=\"color: #111111; --highlight: #1976D2\"\n\t\t>\n\t\t\tMicrobusiness owners whose monthly revenue <span>increased in the last six months<\/span> are more likely to have used GenAI for their business.\t\t<\/div>\n\n\t\t<div class=\"block-percent-text__percent\" data-type=\"icon\">\n\t\t\t\t\n\t\t\t\t\t<div style=\"background-color: #1976D2; --icon-url: url(https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/04\/hand-chart-icon.svg)\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div \n\tclass=\"block-double-vertical-bar-graph viz-block\"\n\tstyle=\"--group-1-color: #1BDBDB; --group-1-text-color: #00A4A6; --group-2-color: #1976D2; --group-2-text-color: #1976D2;\"\n\tdata-block-double-vertical-bar-graph\n>\n\t<div class=\"block-double-vertical-bar-graph__title\">\t\t\n\t\tOver the last six months, how has your business&#8217; average monthly revenue changed?\t<\/div>\n\n\t<div class=\"block-double-vertical-bar-graph__legend\">\t\t\n\t\t<div class=\"block-double-vertical-bar-graph__legend__group\" data-group-1>\t\t\n\t\t\tNot Used GenAI\t\t<\/div>\n\n\t\t<div class=\"block-double-vertical-bar-graph__legend__group\" data-group-2>\t\t\n\t\t\tUsed GenAI\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-double-vertical-bar-graph__container\">\n\t\t<div class=\"block-double-vertical-bar-graph__container__grid\">\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 58%;\"\n\t\t\t\t\t\tdata-label=\"28%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 66%;\"\n\t\t\t\t\t\tdata-label=\"36%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tMy revenue increased\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 59%;\"\n\t\t\t\t\t\tdata-label=\"29%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 54%;\"\n\t\t\t\t\t\tdata-label=\"24%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tMy revenue decreased\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">The more ambitious the microbusiness owner, the more likely they are using GenAI.<\/h4>\n\n\n\n<p><strong>What are your long-term aspirations for your business? <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:400\">Solo entrepreneur and stay small.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Small business with some employees and\/or a physical location.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Mid-size business with several employees and\/or multiple physical locations.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Corporate business with a large employee base and headquarters.<\/li>\n<\/ul>\n\n\n<div \n\tclass=\"block-double-vertical-bar-graph viz-block\"\n\tstyle=\"--group-1-color: #1BDBDB; --group-1-text-color: #00A4A6; --group-2-color: #1976D2; --group-2-text-color: #1976D2;\"\n\tdata-block-double-vertical-bar-graph\n>\n\t<div class=\"block-double-vertical-bar-graph__title\">\t\t\n\t\tWhat are your long-term aspirations for your business?\t<\/div>\n\n\t<div class=\"block-double-vertical-bar-graph__legend\">\t\t\n\t\t<div class=\"block-double-vertical-bar-graph__legend__group\" data-group-1>\t\t\n\t\t\tNot used GenAI\t\t<\/div>\n\n\t\t<div class=\"block-double-vertical-bar-graph__legend__group\" data-group-2>\t\t\n\t\t\tUsed GenAI for their business\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-double-vertical-bar-graph__container\">\n\t\t<div class=\"block-double-vertical-bar-graph__container__grid\">\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 62%;\"\n\t\t\t\t\t\tdata-label=\"42%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 51%;\"\n\t\t\t\t\t\tdata-label=\"31%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tSolo entrepreneur\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 50%;\"\n\t\t\t\t\t\tdata-label=\"30%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 53%;\"\n\t\t\t\t\t\tdata-label=\"33%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tSmall business\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 33%;\"\n\t\t\t\t\t\tdata-label=\"13%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 40%;\"\n\t\t\t\t\t\tdata-label=\"20%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tMid-size business\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 25%;\"\n\t\t\t\t\t\tdata-label=\"5%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 31%;\"\n\t\t\t\t\t\tdata-label=\"11%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tCorporate business\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n\n\n\n<p>Microbusiness owners using GenAI are more likely to feel positive about their business and the national economy.&nbsp; &nbsp;<\/p>\n\n\n<block-trend-line-compare \n\tclass=\"viz-block\" \n\tstyle=\"--line-1-color: #4095E8; --text-1-color: #4095E8; --line-2-color: #744BC4; --text-2-color: #744BC4; \"\n\tdata-settings='{\"line1\": {\"lineName\": \"Business next 6 months\", \"segments\": [{\"title\": \"Jul &amp;#039;20\", \"value\": 52, \"text\": \"52%\", \"position\": \"above\"},{\"title\": \"Jul &amp;#039;21\", \"value\": 69, \"text\": \"69%\", \"position\": \"above\"},{\"title\": \"Feb &amp;#039;22\", \"value\": 73, \"text\": \"73%\", \"position\": \"below\"},{\"title\": \"Aug &amp;#039;22\", \"value\": 60, \"text\": \"60%\", \"position\": \"above\"},{\"title\": \"Feb &amp;#039;23\", \"value\": 73, \"text\": \"73%\", \"position\": \"below\"},{\"title\": \"Aug &amp;#039;23\", \"value\": 72, \"text\": \"72%\", \"position\": \"below\"},{\"title\": \"Feb &amp;#039;24\", \"value\": 74, \"text\": \"74%\", \"position\": \"above\"}]}, \"line2\": {\"lineName\": \"National economy next 6 months\", \"segments\": [{\"title\": \"Jul &amp;#039;20\", \"value\": 28, \"text\": \"28%\", \"position\": \"below\"},{\"title\": \"Jul &amp;#039;21\", \"value\": 51, \"text\": \"51%\", \"position\": \"below\"},{\"title\": \"Feb &amp;#039;22\", \"value\": 48, \"text\": \"48%\", \"position\": \"below\"},{\"title\": \"Aug &amp;#039;22\", \"value\": 37, \"text\": \"37%\", \"position\": \"below\"},{\"title\": \"Feb &amp;#039;23\", \"value\": 32, \"text\": \"32%\", \"position\": \"below\"},{\"title\": \"Aug &amp;#039;23\", \"value\": 34, \"text\": \"34%\", \"position\": \"below\"},{\"title\": \"Feb &amp;#039;24\", \"value\": 39, \"text\": \"39%\", \"position\": \"below\"}]}}'\n\tdata-block-trend-line-compare\n\t>\n\t<div class=\"block-trend-line-compare__title\">\n\t\tPositive outlook for <span class=\"line-1\">my business<\/span> vs. <span class=\"line-2\">the national economy<\/span>\t<\/div>\n\n\t<div class=\"block-trend-line-compare__main\" data-main>\n\t\t\n\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/block-trend-line-compare>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"block-ranking viz-block\" data-block-ranking>\n\t<div class=\"block-ranking__title\">\n\t\tPositive business outlook next six months\t<\/div>\n\n\t<div class=\"block-ranking__container\">\t\n\t\t\n\t\t\t<div class=\"block-ranking__segment-title\">\n\t\t\t\tHave used GenAI\t\t\t<\/div>\n\n\t\t\t<div \n\t\t\t\tclass=\"block-ranking__segment-bar\"\n\t\t\t\tstyle=\"width: 81%; --bar-color: #1976D2;\"\n\t\t\t\tdata-label=\"81%\"\n\t\t\t\tdata-label-position=\"left\"\n\t\t\t>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-ranking__segment-title\">\n\t\t\t\tHave not used GenAI\t\t\t<\/div>\n\n\t\t\t<div \n\t\t\t\tclass=\"block-ranking__segment-bar\"\n\t\t\t\tstyle=\"width: 72%; --bar-color: #1BDBDB;\"\n\t\t\t\tdata-label=\"72%\"\n\t\t\t\tdata-label-position=\"left\"\n\t\t\t>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"block-ranking viz-block\" data-block-ranking>\n\t<div class=\"block-ranking__title\">\n\t\tPositive economic outlook next six months\t<\/div>\n\n\t<div class=\"block-ranking__container\">\t\n\t\t\n\t\t\t<div class=\"block-ranking__segment-title\">\n\t\t\t\tHave used GenAI\t\t\t<\/div>\n\n\t\t\t<div \n\t\t\t\tclass=\"block-ranking__segment-bar\"\n\t\t\t\tstyle=\"width: 40%; --bar-color: #1976D2;\"\n\t\t\t\tdata-label=\"40%\"\n\t\t\t\tdata-label-position=\"left\"\n\t\t\t>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-ranking__segment-title\">\n\t\t\t\tHave not used GenAI\t\t\t<\/div>\n\n\t\t\t<div \n\t\t\t\tclass=\"block-ranking__segment-bar\"\n\t\t\t\tstyle=\"width: 36%; --bar-color: #1BDBDB;\"\n\t\t\t\tdata-label=\"36%\"\n\t\t\t\tdata-label-position=\"left\"\n\t\t\t>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h6 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1976d2\" class=\"has-inline-color\"><strong>Key Insight<\/strong><\/mark><\/h6>\n\n\n\n<h4 class=\"wp-block-heading\">Microbusiness owners using GenAI are diverse, with Black and Hispanic business owners using GenAI more for their business compared to other demographics.<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Microbusiness entrepreneurs who have tried GenAI are more likely to have used it for their business instead of for fun or personal use, and that holds even stronger with Black and Hispanic entrepreneurs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"block-percent-text viz-block\" data-block-percent-text>\n\t<div class=\"block-percent-text__container\" data-text-position=\"left\">\n\t\t<div \n\t\t\tclass=\"block-percent-text__text\"\n\t\t\tstyle=\"color: #111111; --highlight: #1976D2\"\n\t\t>\n\t\t\tNearly <span>1 in 3<\/span> Black and Hispanic-owned microbusinesses use GenAI for business.\t\t<\/div>\n\n\t\t<div class=\"block-percent-text__percent\" data-type=\"speedometer\">\n\t\t\t\t\n\t\t\t\t\t<block-speedometer data-settings='{\"percent\": 33}'>\n\t\t\t\t\t\t<div class=\"speedometer\">\n\t\t\t\t\t\t\t<div class=\"speedometer__circle\">\n\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 300 300\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  stroke=\"#D8EFEF\">\n\t\t\t\t\t\t\t\t\t<circle \n\t\t\t\t\t\t\t\t\t\tcx=\"150\" \n\t\t\t\t\t\t\t\t\t\tcy=\"150\" \n\t\t\t\t\t\t\t\t\t\tr=\"138\"\n\t\t\t\t\t\t\t\t\t\tfill=\"none\"\n\t\t\t\t\t\t\t\t\t\tstroke-width=\"24\"\n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<div class=\"speedometer__gradient-wrap\">\n\t\t\t\t\t\t\t\t\t<div \n\t\t\t\t\t\t\t\t\t\tclass=\"speedometer__gradient\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"--color1: #744BC4; --color2: #1BDBDB\"\n\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div \n\t\t\t\t\t\t\t\t\tclass=\"speedometer__icon\"\n\t\t\t\t\t\t\t\t\tstyle=\"background-color: #1976D2; --icon-url: url(https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/04\/equipment-icon.svg)\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/block-speedometer>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div \n\tclass=\"block-double-vertical-bar-graph viz-block\"\n\tstyle=\"--group-1-color: #1BDBDB; --group-1-text-color: #00A4A6; --group-2-color: #1976D2; --group-2-text-color: #1976D2;\"\n\tdata-block-double-vertical-bar-graph\n>\n\t<div class=\"block-double-vertical-bar-graph__title\">\t\t\n\t\t&#8220;In the past few months, have you tried using GenAI tools?&#8221;\t<\/div>\n\n\t<div class=\"block-double-vertical-bar-graph__legend\">\t\t\n\t\t<div class=\"block-double-vertical-bar-graph__legend__group\" data-group-1>\t\t\n\t\t\tYes, for personal\t\t<\/div>\n\n\t\t<div class=\"block-double-vertical-bar-graph__legend__group\" data-group-2>\t\t\n\t\t\tYes, for my business\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-double-vertical-bar-graph__container\">\n\t\t<div class=\"block-double-vertical-bar-graph__container__grid\">\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 43%;\"\n\t\t\t\t\t\tdata-label=\"13%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 54%;\"\n\t\t\t\t\t\tdata-label=\"24%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tWhite\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 51%;\"\n\t\t\t\t\t\tdata-label=\"21%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 63%;\"\n\t\t\t\t\t\tdata-label=\"33%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tBlack\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 52%;\"\n\t\t\t\t\t\tdata-label=\"22%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 57%;\"\n\t\t\t\t\t\tdata-label=\"27%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tAsian\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 44%;\"\n\t\t\t\t\t\tdata-label=\"14%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 60%;\"\n\t\t\t\t\t\tdata-label=\"30%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tHispanic\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p>Generation Z and millennial microbusiness owners who have tried GenAI are more likely to have used it for their business instead of for fun or personal use,<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div \n\tclass=\"block-double-vertical-bar-graph viz-block\"\n\tstyle=\"--group-1-color: #1BDBDB; --group-1-text-color: #00A4A6; --group-2-color: #1976D2; --group-2-text-color: #1976D2;\"\n\tdata-block-double-vertical-bar-graph\n>\n\t<div class=\"block-double-vertical-bar-graph__title\">\t\t\n\t\t&#8220;In the past few months, have you tried using a GenAI tool?&#8221;\t<\/div>\n\n\t<div class=\"block-double-vertical-bar-graph__legend\">\t\t\n\t\t<div class=\"block-double-vertical-bar-graph__legend__group\" data-group-1>\t\t\n\t\t\tYes, for personal\t\t<\/div>\n\n\t\t<div class=\"block-double-vertical-bar-graph__legend__group\" data-group-2>\t\t\n\t\t\tYes, for business\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-double-vertical-bar-graph__container\">\n\t\t<div class=\"block-double-vertical-bar-graph__container__grid\">\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 77%;\"\n\t\t\t\t\t\tdata-label=\"47%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 87%;\"\n\t\t\t\t\t\tdata-label=\"57%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tGen Z and millennials\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 43%;\"\n\t\t\t\t\t\tdata-label=\"13%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 60%;\"\n\t\t\t\t\t\tdata-label=\"30%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tGen X\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-bars-wrap\">\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 41%;\"\n\t\t\t\t\t\tdata-label=\"11%\"\n\t\t\t\t\t\tdata-group-1\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div \n\t\t\t\t\t\tclass=\"block-double-vertical-bar-graph__segment-bar\"\n\t\t\t\t\t\tstyle=\"height: 50%;\"\n\t\t\t\t\t\tdata-label=\"20%\"\n\t\t\t\t\t\tdata-group-2\n\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-double-vertical-bar-graph__segment-title\">\n\t\t\t\t\tBaby boomers\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h6 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1976d2\" class=\"has-inline-color\"><strong>Key Insight<\/strong><\/mark><\/h6>\n\n\n\n<h4 class=\"wp-block-heading\">The majority of microbusiness owners who tried GenAI said they experienced a positive impact on their business. Those who haven\u2019t, however, cite five common reasons for their hesitation.<\/h4>\n\n\n\n<p><\/p>\n\n\n<div class=\"block-ranking viz-block\" data-block-ranking>\n\t<div class=\"block-ranking__title\">\n\t\tReasons for not having tried GenAI for my business\t<\/div>\n\n\t<div class=\"block-ranking__container\">\t\n\t\t\n\t\t\t<div class=\"block-ranking__segment-title\">\n\t\t\t\tI&#8217;m not familiar with AI\t\t\t<\/div>\n\n\t\t\t<div \n\t\t\t\tclass=\"block-ranking__segment-bar\"\n\t\t\t\tstyle=\"width: 38%; --bar-color: #1BDBDB;\"\n\t\t\t\tdata-label=\"38%\"\n\t\t\t\tdata-label-position=\"left\"\n\t\t\t>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-ranking__segment-title\">\n\t\t\t\tMy business has no need for it\t\t\t<\/div>\n\n\t\t\t<div \n\t\t\t\tclass=\"block-ranking__segment-bar\"\n\t\t\t\tstyle=\"width: 32%; --bar-color: #00A4A6;\"\n\t\t\t\tdata-label=\"32%\"\n\t\t\t\tdata-label-position=\"left\"\n\t\t\t>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-ranking__segment-title\">\n\t\t\t\tI don&#8217;t have time\t\t\t<\/div>\n\n\t\t\t<div \n\t\t\t\tclass=\"block-ranking__segment-bar\"\n\t\t\t\tstyle=\"width: 12%; --bar-color: #00C2FF;\"\n\t\t\t\tdata-label=\"12%\"\n\t\t\t\tdata-label-position=\"right\"\n\t\t\t>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-ranking__segment-title\">\n\t\t\t\tIt would take too long to learn for it to be useful\t\t\t<\/div>\n\n\t\t\t<div \n\t\t\t\tclass=\"block-ranking__segment-bar\"\n\t\t\t\tstyle=\"width: 5%; --bar-color: #145FA9;\"\n\t\t\t\tdata-label=\"5%\"\n\t\t\t\tdata-label-position=\"right\"\n\t\t\t>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"block-ranking__segment-title\">\n\t\t\t\tIt costs too much money\t\t\t<\/div>\n\n\t\t\t<div \n\t\t\t\tclass=\"block-ranking__segment-bar\"\n\t\t\t\tstyle=\"width: 3%; --bar-color: #744BC4;\"\n\t\t\t\tdata-label=\"3%\"\n\t\t\t\tdata-label-position=\"right\"\n\t\t\t>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t<div class=\"viz-block__source\"><cite>Source: GoDaddy Venture Forward National Survey, February 2024 (N=3,500+).<\/cite><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Key Takeaways<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"309\" src=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/05\/takeaway-v1.6-1024x309.png\" alt=\"\" class=\"wp-image-7780\" srcset=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/05\/takeaway-v1.6-1024x309.png 1024w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/05\/takeaway-v1.6-768x232.png 768w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/05\/takeaway-v1.6-1536x464.png 1536w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/05\/takeaway-v1.6-2048x619.png 2048w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/05\/takeaway-v1.6-320x97.png 320w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2024\/05\/takeaway-v1.6-120x36.png 120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.godaddy.com\/research\/resource\/united-states-entrepreneur-survey-results\/gd_vf_survey_us_all_may24_20240506\/\" data-eid=\"comms.microsites.venture-forward\/link.c6ffdd668de1dbddf249879bfa45cbd3\">Download the full survey results here<\/a><\/div>\n<\/div>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In February 2024, Venture Forward completed its fifth national survey with responses from more than 3,500 small business owners across the United States. Here&#8217;s what they had to say.<\/p>\n","protected":false},"author":15,"featured_media":7777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-7660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spring 2024 US National Survey Results - Small Business Research Lab<\/title>\n<meta name=\"description\" content=\"In February 2024, Venture Forward completed its fifth national survey with responses from more than 3,500 small business owners across the United States. 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