{"id":828,"date":"2021-03-26T21:06:01","date_gmt":"2021-03-26T21:06:01","guid":{"rendered":"https:\/\/www.godaddy.com\/ventureforward\/?p=828"},"modified":"2021-06-11T23:21:13","modified_gmt":"2021-06-11T23:21:13","slug":"miami-tap-dancer-starts-business-from-home","status":"publish","type":"post","link":"https:\/\/www.godaddy.com\/research\/miami-tap-dancer-starts-business-from-home\/","title":{"rendered":"A Miami tap dancer dreams of an entrepreneurial future"},"content":{"rendered":"\n

If you\u2019ve seen a tap dancer perform in or around Miami, chances are it was Natasha Williams \u2014 or maybe one of her students. A resident of Little Havana, Natasha fell in love with tap when she started taking lessons at age seven. After attending a high school for the performing arts, she embarked on a career that included teaching private lessons and running a free program for kids through the Armour Dance Theatre, all the while appearing on symphony stages, nightclubs and business conferences whenever possible. She even did a TEDx Talk<\/a> on the benefits of tap for character building. \u201cTap was my whole life,\u201d she says.<\/p>\n\n\n\n

But Natasha always knew that the day would come when she wouldn\u2019t want to keep up with the physical rigor of the tap lifestyle. When COVID temporarily shut down most of her work, she came up with a new business idea she hopes will grow into a second calling: changing the way women buy and wear press-on nails.<\/p>\n\n\n\n

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    The result is Natasha Nails<\/a>. Launched last July, she\u2019s built up an array of hand-painted press-on nail products that range from $10 to $60 and offers monthly subscriptions for $25 and $45. Just as important, she\u2019s building up her digital strategy and online presence to spread the word about her vision for how women should think about artificial nails.<\/p>\n\n\n\n

    \u201cI want to make press-on nails nice and affordable and fun, so people can mix and match them like they do with purses, shoes or jewelry,\u201d says Natasha, who gets most of her sales leads via Instagram, where she has more than 5,000 followers<\/a>. 
    Even if she doesn\u2019t manage to transform the $2.7 billion nail care industry, Natasha Nails could contribute not only to her own success but to the Miami economy. According to GoDaddy\u2019s Venture Forward research project, which studies the economic impact of the 20 million microbusinesses around the country, each new everyday entrepreneur like Natasha leads to the creation of     two new jobs<\/a> in addition to their own, on average. That\u2019s reflected in economic indicators as well. Between 2018 and 2020, the unemployment rate of communities fell by .05 percentage points every time the density of microbusinesses increased by one per 100 people.<\/p>\n\n\n\n

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    Read about the critical role microbusinesses play in Miami<\/a><\/div>\n<\/div>\n\n\n\n

    The steps to starting her own business from home during COVID<\/h3>\n\n\n\n

    Natasha’s entrepreneurial story had a decidedly un-storybookish beginning. A fashion lover, she always liked to have her nails done to match her outfit. But in March, just as the brick-and-mortar business world was shutting down, she developed a nasty case of contact dermatitis after a visit to a nail salon. \u201cIt was awful, and the worst part is there\u2019s no cure,\u201d she says. \u201cOnce you develop the allergy, you have it for life.\u201d <\/p>\n\n\n\n

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    Determined to find artificial options for herself, she soon discovered that the glues used by many artificial nail brands could also bring on allergies. That left press-on nails that use adhesive tabs as her only option. But despite searching online, Natasha simply didn\u2019t find any she loved. \u201cThey look plastic rather than painted, so it doesn\u2019t look like you had your nails done,\u201d she says. She found a supplier of clear or neutral models, and began painting them while she watched TV at the end of a busy day of tapping.<\/p>\n\n\n\n

    Buoyed by positive comments from friends and strangers, she decided to put the MBA she\u2019d earned from Florida International University to work. After a few months of creating nails for herself, in June she created a website using GoDaddy (and was thrilled the domain Natashanails.com was not taken) and soon added e-commerce capabilities.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Growth is tied to a strong digital strategy<\/strong><\/h3>\n\n\n\n

    Natasha understands that her future business success will depend on her digital savvy<\/a>. That\u2019s why she\u2019s developed a comprehensive 18-point daily to-do list of ways to increase her online presence, such as leaving comments on top beauty-related sites, posting to her blog and creating games on Instagram Live. \u201cI\u2019m approaching 5,000 Instagram followers, and I have around 70 subscribers to my weekly email,\u201d she says. \u201cSo things are progressing!\u201d<\/p>\n\n\n\n

    I really enjoy doing this and I want the business to grow big, until we\u2019re selling at Target.\u201d<\/p>\"\"– Natasha Williams
    Founder of Natasha Nails<\/cite><\/blockquote><\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    She hopes that where her digital buzz leads, dollars will follow. She wants the $500 in monthly sales she expects to hit by midyear to be the beginning of a fruitful entrepreneurial journey. <\/p>\n\n\n\n

    \u201cI really enjoy doing this and I want the business to grow big, until we\u2019re selling at Target,\u201d she says. \u201cBut everything is a step at a time. Dance has shown me that even when things get tough, you just have to keep pushing through.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

    With her online store, Natasha Williams aims to change the way women wear press-on nails<\/p>\n","protected":false},"author":15,"featured_media":1095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microbusiness-profile"],"acf":[],"yoast_head":"\nMiami Tap Dancer's Steps to Starting a Business | GoDaddy<\/title>\n<meta name=\"description\" content=\"A Miami tap dancer dreamed of starting a business. When COVID shut down her work, she came up with an idea she hopes will be a second calling. 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