{"id":9251,"date":"2026-04-07T14:00:43","date_gmt":"2026-04-07T21:00:43","guid":{"rendered":"https:\/\/www.godaddy.com\/research\/?p=9251"},"modified":"2026-04-07T14:52:51","modified_gmt":"2026-04-07T21:52:51","slug":"i-love-la","status":"publish","type":"post","link":"https:\/\/www.godaddy.com\/research\/i-love-la\/","title":{"rendered":"Los Angeles is a City of Entrepreneurs"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">You Love LA.<\/h4>\n\n\n\n<p>Because people here build their own thing. You are in a city where starting something is normal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>A city shaped by people who&nbsp;want to&nbsp;create&nbsp;their&nbsp;own future.<\/strong>&nbsp;<\/strong><\/h4>\n\n\n\n<p>In Los Angeles, around&nbsp;1 in 6&nbsp;run a small business.&nbsp;That&#8217;s&nbsp;more than 1.6 million people building something of their own.<\/p>\n\n\n\n<p>And across the U.S.,&nbsp;1 in 3 started with less than $500. Almost half kept their day job while they got started. And 2 in 3 expect their revenue to grow this year.<\/p>\n\n\n\n<p>What does that really mean?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1567\" src=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2026\/03\/Los-Angeles_Infographic_pins_5-1-1024x1567.jpg\" alt=\"\" class=\"wp-image-9370\" srcset=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2026\/03\/Los-Angeles_Infographic_pins_5-1-1024x1567.jpg 1024w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2026\/03\/Los-Angeles_Infographic_pins_5-1-768x1175.jpg 768w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2026\/03\/Los-Angeles_Infographic_pins_5-1-1004x1536.jpg 1004w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2026\/03\/Los-Angeles_Infographic_pins_5-1-320x490.jpg 320w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2026\/03\/Los-Angeles_Infographic_pins_5-1-120x184.jpg 120w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2026\/03\/Los-Angeles_Infographic_pins_5-1.jpg 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">On your block, in your group chat, or&nbsp;at&nbsp;the coffee shop you just passed, someone nearby is making money from something they created.&nbsp;<\/h4>\n\n\n\n<p>This might already sound familiar. A side project you have thought about. A skill people ask you for. Something you have almost started more than once.&nbsp;<\/p>\n\n\n\n<p>Most people here start exactly that way.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Growth that reflects confidence<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Microbusiness activity continues to grow across the city. Even now, more people are choosing to try,&nbsp;and more are finding ways to make it work.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>What that means for the community<\/strong><\/strong>&nbsp;<\/h4>\n\n\n\n<p>Small businesses are how communities take shape. They <strong>create local jobs<\/strong>,<strong> keep money moving locally, <\/strong>and <strong>define what&nbsp;neighborhoods&nbsp;actually&nbsp;feel like<\/strong>.<\/p>\n\n\n\n<p>And the best part \u2013&nbsp;this&nbsp;is&nbsp;all&nbsp;happening around&nbsp;<em>you<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2025\/04\/behind-americas-small-businesses-featured-kXWgkB.tmp_-1024x573.webp\" alt=\"\" class=\"wp-image-8507\" srcset=\"https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2025\/04\/behind-americas-small-businesses-featured-kXWgkB.tmp_-1024x573.webp 1024w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2025\/04\/behind-americas-small-businesses-featured-kXWgkB.tmp_-768x430.webp 768w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2025\/04\/behind-americas-small-businesses-featured-kXWgkB.tmp_-1536x860.webp 1536w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2025\/04\/behind-americas-small-businesses-featured-kXWgkB.tmp_-2048x1147.webp 2048w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2025\/04\/behind-americas-small-businesses-featured-kXWgkB.tmp_-320x179.webp 320w, https:\/\/www.godaddy.com\/research\/wp-content\/uploads\/2025\/04\/behind-americas-small-businesses-featured-kXWgkB.tmp_-120x67.webp 120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Don&#8217;t wait for someone else to run with your idea.<\/h4>\n\n\n\n<p>The difference between people building and people watching is small, but important.&nbsp;And it takes just one first step.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.godaddy.com\/airo?utm_source=PR&amp;utm_medium=redirect&amp;utm_campaign=SBRL_LA&amp;utm_id=SBRL_LA\">Start yours<span style=\"text-decoration: underline;\"> \u2192<\/span><\/a>\u00a0\u00a0<\/p>\n\n\n\n<style>\n    .story__section__wrapper { \n        padding-top: 12px !important; \n    }\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>In Los Angeles, 1 in 6 residents are now running a small business, representing over 1.6 million entrepreneurs. Discover how these microbusinesses are shaping the city&#8217;s future and why more people than ever are choosing to build something of their own.<\/p>\n","protected":false},"author":52,"featured_media":9367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-city-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los Angeles is a City of Entrepreneurs - Small Business Research Lab<\/title>\n<meta name=\"description\" content=\"Discover why 1 in 6 people in Los Angeles are starting microbusinesses. 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