{"id":9489,"date":"2026-08-31T09:00:46","date_gmt":"2026-08-31T16:00:46","guid":{"rendered":"https:\/\/www.godaddy.com\/research\/?p=9489"},"modified":"2026-08-31T10:46:45","modified_gmt":"2026-08-31T17:46:45","slug":"small-business-makers","status":"publish","type":"post","link":"https:\/\/www.godaddy.com\/research\/small-business-makers\/","title":{"rendered":"Small Business: A Closer Look at Makers"},"content":{"rendered":"\n<style>\n    .story__section__wrapper { \n        padding-top: 12px !important; \n    }\n<\/style>\n\n\n\n<!-- Everything is scoped under #gd-makers. Styles are explicit and !important to survive CMS overrides. -->\n<!-- Structured data (JSON-LD) for AEO\/SEO. Invisible to readers, read by crawlers. Replace url if the slug changes. -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Dataset\",\n  \"name\": \"Small Business: A Closer Look at Makers \u2014 GoDaddy Small Business Research Lab\",\n  \"description\": \"Survey findings on small business makers (small-scale manufacturers): small businesses on GoDaddy's platform that sell physical goods or products they make themselves. Compares makers with all other small businesses on sales channels, how they started, and business outlook. Source: GoDaddy Small Business Research Lab, April and July 2026 surveys. N = 3,436, of which 605 are makers.\",\n  \"url\": \"https:\/\/www.godaddy.com\/research\/small-business-makers\/\",\n  \"creator\": {\n    \"@type\": \"Organization\",\n    \"name\": \"GoDaddy Small Business Research Lab\",\n    \"url\": \"https:\/\/www.godaddy.com\/research\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"GoDaddy\"\n  },\n  \"datePublished\": \"2026-08-31\",\n  \"temporalCoverage\": \"2026-04\/2026-07\",\n  \"spatialCoverage\": \"United States\",\n  \"variableMeasured\": \"Share of small business owners (%)\",\n  \"isAccessibleForFree\": true,\n  \"keywords\": [\"small business makers\", \"small-scale manufacturers\", \"microbusiness\", \"small business survey\", \"GoDaddy research\"],\n  \"measurementTechnique\": \"Online survey of small business owners who use GoDaddy's online platform, April and July 2026. N = 3,436, of which 605 are makers.\",\n  \"hasPart\": [\n    {\n      \"@type\": \"ItemList\",\n      \"name\": \"Share of small businesses that are makers\",\n      \"about\": \"Small businesses on GoDaddy's platform\",\n      \"numberOfItems\": 3,\n      \"itemListElement\": [\n        { \"@type\": \"ListItem\", \"position\": 1, \"item\": { \"@type\": \"PropertyValue\", \"name\": \"Sell physical goods or products\", \"value\": 32, \"unitText\": \"PERCENT\", \"unitCode\": \"P1\" } },\n        { \"@type\": \"ListItem\", \"position\": 2, \"item\": { \"@type\": \"PropertyValue\", \"name\": \"Of those, make the goods or products themselves\", \"value\": 58, \"unitText\": \"PERCENT\", \"unitCode\": \"P1\" } },\n        { \"@type\": \"ListItem\", \"position\": 3, \"item\": { \"@type\": \"PropertyValue\", \"name\": \"Are small-scale manufacturers (makers)\", \"value\": 17, \"unitText\": \"PERCENT\", \"unitCode\": \"P1\" } }\n      ]\n    },\n    {\n      \"@type\": \"ItemList\",\n      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\"Makers 55% vs. all other small businesses 44%\" } }\n      ]\n    },\n    {\n      \"@type\": \"ItemList\",\n      \"name\": \"Motivations and circumstances behind makers: makers vs. all other small businesses\",\n      \"about\": \"Share of small business owners who say each applies to them\",\n      \"numberOfItems\": 3,\n      \"itemListElement\": [\n        { \"@type\": \"ListItem\", \"position\": 1, \"item\": { \"@type\": \"PropertyValue\", \"name\": \"Started while still working elsewhere\", \"value\": 62, \"unitText\": \"PERCENT\", \"unitCode\": \"P1\", \"description\": \"Makers 62% vs. all other small businesses 51%\" } },\n        { \"@type\": \"ListItem\", \"position\": 2, \"item\": { \"@type\": \"PropertyValue\", \"name\": \"Started in an entirely different field\", \"value\": 65, \"unitText\": \"PERCENT\", \"unitCode\": \"P1\", \"description\": \"Makers 65% vs. all other small businesses 46%\" } },\n        { \"@type\": \"ListItem\", \"position\": 3, \"item\": { \"@type\": \"PropertyValue\", \"name\": \"Started to support a cause or hobby they are passionate about\", \"value\": 42, \"unitText\": \"PERCENT\", \"unitCode\": \"P1\", \"description\": \"Makers 42% vs. all other small businesses 30%\" } }\n      ]\n    },\n    {\n      \"@type\": \"ItemList\",\n      \"name\": \"Makers' outlook: makers vs. all other small businesses\",\n      \"about\": \"Share of small business owners\",\n      \"numberOfItems\": 3,\n      \"itemListElement\": [\n        { \"@type\": \"ListItem\", \"position\": 1, \"item\": { \"@type\": \"PropertyValue\", \"name\": \"Positive about the business's revenue prospects over the next six months\", \"value\": 76, \"unitText\": \"PERCENT\", \"unitCode\": \"P1\", \"description\": \"Makers 76% vs. all other small businesses 70%\" } },\n        { \"@type\": \"ListItem\", \"position\": 2, \"item\": { \"@type\": \"PropertyValue\", \"name\": \"Expect income from the business to be significantly greater in 2026 than in 2025\", 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GoDaddy Small Business Research Lab&#8217;s 2026 surveys found that 32% sell physical goods or products. Of those, 58% make those goods or products themselves, suggesting that 17% of small businesses are small-scale manufacturers.<\/p>\n\n  <div class=\"gdm-fig\">\n    <h3 class=\"gdm-title\">Breakdown of small business owners who sell physical goods or products<\/h3>\n    <div class=\"gdm-circles\">\n      <div class=\"gdm-c gdm-c-32\"><div class=\"gdm-num\">32%<\/div><div class=\"gdm-txt\">Sell physical goods<\/div><\/div>\n      <div class=\"gdm-c gdm-c-58\"><div class=\"gdm-num\">58%<\/div><div class=\"gdm-txt\">Of those make them themselves<\/div><\/div>\n      <div class=\"gdm-c gdm-c-17\"><div class=\"gdm-num\">17%<\/div><div class=\"gdm-txt\">Are small-scale manufacturers<\/div><\/div>\n    <\/div>\n    <div class=\"gdm-src\">Source: GoDaddy Small Business Research Lab, April and July 2026 surveys. N = 3,436, of which 605 are makers.<\/div>\n  <\/div>\n\n  <h3 class=\"gdm-h\">Trends specific to the maker community<\/h3>\n  <p>Small-scale manufacturers are more likely to sell their products online than general small businesses, and also to have customers nationwide.<\/p>\n  <ul class=\"gdm-ul\">\n    <li class=\"gdm-li\"><span class=\"gdm-bullet\">&bull;<\/span><span><strong>81%<\/strong> of makers sell their products on their websites, vs. <strong>69%<\/strong> of other small businesses.<\/span><\/li>\n    <li class=\"gdm-li\"><span class=\"gdm-bullet\">&bull;<\/span><span><strong>40%<\/strong> sell their products on social media, vs. <strong>28%<\/strong> of other small business owners.<\/span><\/li>\n    <li class=\"gdm-li\"><span class=\"gdm-bullet\">&bull;<\/span><span><strong>55%<\/strong> sell their products nationwide, vs. <strong>44%<\/strong>.<\/span><\/li>\n  <\/ul>\n\n  <div class=\"gdm-fig\">\n    <h3 class=\"gdm-title\">Makers are more likely to sell online and nationwide<\/h3>\n    <div class=\"gdm-legend\"><span class=\"gdm-a\">Makers<\/span><span class=\"gdm-b\">All other small businesses<\/span><\/div>\n    <div class=\"gdm-grp\">\n      <div class=\"gdm-lbl\">On my website<\/div>\n      <div class=\"gdm-bar gdm-a\"><i style=\"width:81% !important\"><\/i><b>81%<\/b><\/div>\n      <div class=\"gdm-bar gdm-b\"><i style=\"width:69% !important\"><\/i><b>69%<\/b><\/div>\n    <\/div>\n    <div class=\"gdm-grp\">\n      <div class=\"gdm-lbl\">On social media<\/div>\n      <div class=\"gdm-bar gdm-a\"><i style=\"width:40% !important\"><\/i><b>40%<\/b><\/div>\n      <div class=\"gdm-bar gdm-b\"><i style=\"width:28% !important\"><\/i><b>28%<\/b><\/div>\n    <\/div>\n    <div class=\"gdm-grp\">\n      <div class=\"gdm-lbl\">Across the United States<\/div>\n      <div class=\"gdm-bar gdm-a\"><i style=\"width:55% !important\"><\/i><b>55%<\/b><\/div>\n      <div class=\"gdm-bar gdm-b\"><i style=\"width:44% !important\"><\/i><b>44%<\/b><\/div>\n    <\/div>\n    <div class=\"gdm-src\">*Share of small business owners who say they sell through each channel. Source: GoDaddy Small Business Research Lab, April and July 2026 surveys. N = 3,436, of which 605 are makers.<\/div>\n  <\/div>\n\n  <h3 class=\"gdm-h\">Motivations and circumstances behind makers<\/h3>\n  <p>Many more small-scale manufacturers started their businesses as a side-hustle, or while still working elsewhere, and furthermore, they are more likely to have started in an entirely different field than the one they were already working in. Their motivation also tends to be in pursuit of a cause or a hobby, amid other options like &ldquo;being my own boss&rdquo; or &ldquo;having more success on my own.&rdquo;<\/p>\n  <ul class=\"gdm-ul\">\n    <li class=\"gdm-li\"><span class=\"gdm-bullet\">&bull;<\/span><span><strong>62%<\/strong> of makers started their business while still working elsewhere, vs. <strong>51%<\/strong> of other small businesses.<\/span><\/li>\n    <li class=\"gdm-li\"><span class=\"gdm-bullet\">&bull;<\/span><span><strong>65%<\/strong> started in an entirely different field, vs. <strong>46%<\/strong>.<\/span><\/li>\n    <li class=\"gdm-li\"><span class=\"gdm-bullet\">&bull;<\/span><span><strong>42%<\/strong> started to support a cause or hobby they are passionate about, vs. <strong>30%<\/strong>.<\/span><\/li>\n  <\/ul>\n\n  <div class=\"gdm-fig\">\n    <h3 class=\"gdm-title\">Circumstances for makers stand out<\/h3>\n    <div class=\"gdm-legend\"><span class=\"gdm-a\">Makers<\/span><span class=\"gdm-b\">All other small businesses<\/span><\/div>\n    <div class=\"gdm-colchart\">\n      <div class=\"gdm-cgrp\">\n        <div class=\"gdm-cols\"><div class=\"gdm-col gdm-a\"><b>62%<\/b><i style=\"height:124px !important\"><\/i><\/div><div class=\"gdm-col gdm-b\"><b>51%<\/b><i style=\"height:102px !important\"><\/i><\/div><\/div>\n        <div class=\"gdm-clbl\">Started while working elsewhere<\/div>\n      <\/div>\n      <div class=\"gdm-cgrp\">\n        <div class=\"gdm-cols\"><div class=\"gdm-col gdm-a\"><b>65%<\/b><i style=\"height:130px !important\"><\/i><\/div><div class=\"gdm-col gdm-b\"><b>46%<\/b><i style=\"height:92px !important\"><\/i><\/div><\/div>\n        <div class=\"gdm-clbl\">Started in an entirely different field<\/div>\n      <\/div>\n      <div class=\"gdm-cgrp\">\n        <div class=\"gdm-cols\"><div class=\"gdm-col gdm-a\"><b>42%<\/b><i style=\"height:84px !important\"><\/i><\/div><div class=\"gdm-col gdm-b\"><b>30%<\/b><i style=\"height:60px !important\"><\/i><\/div><\/div>\n        <div class=\"gdm-clbl\">Started to support a cause or hobby<\/div>\n      <\/div>\n    <\/div>\n    <div class=\"gdm-src\">*Share of small business owners who say each applies to them. Source: GoDaddy Small Business Research Lab, April and July 2026 surveys. N = 3,436, of which 605 are makers.<\/div>\n  <\/div>\n\n  <h3 class=\"gdm-h\">Makers are more optimistic<\/h3>\n  <p>When asked, small-scale manufacturers share that they are more positive in outlook for their own revenue, their income, and the national economy.<\/p>\n  <ul class=\"gdm-ul\">\n    <li class=\"gdm-li\"><span class=\"gdm-bullet\">&bull;<\/span><span><strong>76%<\/strong> of makers are positive about the business&#8217;s revenue prospects over the next six months, vs. <strong>70%<\/strong> of other small businesses.<\/span><\/li>\n    <li class=\"gdm-li\"><span class=\"gdm-bullet\">&bull;<\/span><span><strong>30%<\/strong> expect their income from the business to be significantly greater in 2026 than in 2025, vs. <strong>26%<\/strong>.<\/span><\/li>\n    <li class=\"gdm-li\"><span class=\"gdm-bullet\">&bull;<\/span><span><strong>37%<\/strong> have positive expectations for the national economy over the next six months, vs. <strong>33%<\/strong>.<\/span><\/li>\n  <\/ul>\n\n  <h3 class=\"gdm-h\">Who the makers are<\/h3>\n  <ul class=\"gdm-ul\">\n    <li class=\"gdm-li\"><span class=\"gdm-bullet\">&bull;<\/span><span>Two-thirds of makers (<strong>65%<\/strong>) are solo entrepreneurs.<\/span><\/li>\n    <li class=\"gdm-li\"><span class=\"gdm-bullet\">&bull;<\/span><span><strong>35%<\/strong> have employees.<\/span><\/li>\n  <\/ul>\n\n  <p>This is an interesting sector of the small business world, as research has shown that together small businesses create jobs, reduce unemployment, and drive up household median incomes for the whole community.<\/p>\n\n  <div class=\"gdm-fig\">\n    <h3 class=\"gdm-title\">Makers by business size<\/h3>\n    <div class=\"gdm-stack\">\n      <span class=\"gdm-s1\" style=\"width:65% !important\">65%<\/span>\n      <span class=\"gdm-s2\" style=\"width:35% !important\">35%<\/span>\n    <\/div>\n    <div class=\"gdm-stack-lbl\"><span class=\"gdm-a\">Solo entrepreneurs<\/span><span class=\"gdm-b\">Have employees<\/span><\/div>\n    <div class=\"gdm-src\">Source: GoDaddy Small Business Research Lab, April and July 2026 surveys. N = 605 makers.<\/div>\n  <\/div>\n\n  <h3 class=\"gdm-h\">The research<\/h3>\n  <p>Findings are drawn from GoDaddy Small Business Research Lab&#8217;s April and July 2026 surveys of small business owners who use GoDaddy&#8217;s online platform. N = 3,436, of which 605 are makers, defined as small businesses that sell physical goods or products they make themselves. Discover all the latest research in the <a class=\"gdm-link\" href=\"https:\/\/www.godaddy.com\/research\/microbusiness-datahub\/\" data-eid=\"comms.microsites.venture-forward\/link.4396406fca469550400abb1aac8c0395\">Data Hub.<\/a><\/p>\n\n<\/div>\n<!-- ===== end embed ===== -->\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New GoDaddy data shows 17% of small businesses make what they sell, and these makers sell online and nationwide more often, and are more optimistic, than other small businesses.<\/p>\n","protected":false},"author":52,"featured_media":9492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-9489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small Business: A Closer Look at Makers - 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