What’s new in Websites + Marketing Ecommerce?

7 min read
Stacey Hartman

As we continue to move through 2021, Websites + Marketing Ecommerce continues to grow and gain new features along the way. In this guide, we’re going to cover these updates and show you how they can help your business grow as well.

What’s new in Websites + Marketing Ecommerce?

Here’s a list of the new features and options available for Websites + Marketing Ecommerce customers:

Updates as of June 24, 2021:

Updates as of May 21, 2021:

Updates as of March 30, 2021:

Ready to explore? Let’s dive in.

Reconnect with Facebook Booking

Websites + Marketing Ecommerce has received upgrades to its connection with Facebook Booking. As such, if your site uses Facebook Booking, you will need to reconnect to that service from inside your Websites + Marketing account if you’d like to continue to use it.

Back to top.

Book multiple services with Online Appointments

Your customers can now book multiple services in a single purchase. Previously, customers were only able to book one appointment at a time. With recent cart upgrades, however, your customer can book multiple types of appointments or multiple appointments in the same series.

Note: If you aren’t seeing the option to add multiple appointments on your live site, then you will need to republish your site to make this feature live.

Back to top.

Share products on social media

Websites + Marketing Ecommerce now allows you to easily share your products directly to multiple social media platforms.

Promoting your products on each of the different social media platforms will help increase your product visibility. It’s free marketing and can help reach potential shoppers.

Pro tip: Make sure to have enticing images of your products to post so that you’ll look your best on social media.

Back to top.

More options for displaying similar products

We’ve also expanded the eligibility of how similar products get displayed in the “You May Also Like” section.

Previously, only products within the same sub-category were qualified to be displayed in the “You May Also Like” section. Now, products within the same parent category are displayed in the “You May Also Like” section. This increases the chance of product visibility.

Back to top.

Also new is a carousel option for Featured Products, bringing the layout options up to three.

Having additional options for displaying Featured Products allows you to better fit the section to your overall website theme.

Back to top.

Easily access online store options from the editor

Now our Websites + Marketing Ecommerce platform allows you to easily access store actions from the editor. Previously, that particular option was buried within the Store and Featured Products section settings.

Back to top.

New countdown timer

We’ve also added a countdown timer option for Websites + Marketing Ecommerce. This feature is a fun way to add a visually appealing countdown timer for new products, sales, events, etc.

Back to top.

Improved order management

Also updated for Commerce customers, you can now more effectively manage orders, specifically payment status and fulfilment status. Also, additional tabs are displayed for easier management by delivery types

Previously, payment and fulfilment options were tied together. Now, these options can be modified separately to allow for better order management.

Back to top.

Share your products on social media

More people around the world are using mobile devices to access the internet, with an expected 3.8 billion users by 2021. And in turn, these users are increasingly turning to social media for finding new products to purchase.

What better way to capture new customers than to share posts of your products on social media?

Pro tip: Since both Facebook and Instagram are very visual sites, we recommend using enticing images for your products to attract buyers.

To get started with this feature, you’ll want to select the Social option in the Marketing dropdown menu from your Website + Marketing dashboard.

Once there, you can either choose to start from scratch with a new post, or you can choose one of the themed options available.

If you choose the Start from Scratch option, you can add your products at the bottom of the post creation page.

After you’ve created your post contents, you’ll have the option to share to any of your connected social media accounts. And that’s it! Your post is then shared to your followers.

Back to top.

Promote your paid services to social media

If your business is service-based instead of product-based, you can also promote your services directly to social media.

In the Websites + Marketing dashboard, select Services under the Appointments menu.

Once there, you can select the service that you’d like to share from the menu to the right.

From there, you’ll see the Create a social post popup.

Back to top.

Zoom and Calendar Sync options available under Online Appointments

You’ll now be able to find both Zoom and Calendar Sync under your Apps option in the Settings menu in your dashboard.

On the Apps page, you’ll be able to quickly add a calendar and your Zoom details.

Back to top.

Showcase similar products in your store

Similar products are an excellent way to cross-promote more of your products. To enable this option, you’ll want to edit your Online Store page:

Once enabled, you’ll need to publish your site in order to see the suggested items section:

Back to top.

Personalize a message on packing slips and shipment emails

With this new feature, you can easily add a personalized message to your printed packing slips and shipment confirmation emails. Doing so allows you to brand your communications and drive repeat sales.

Beyond adding a personal touch, you can also add a link to review your products or include a unique coupon code to entice customers for repeat purchases.

To use this feature, click on the “Fulfill Order button for the completed order you’d like to personalize.

The popup screen that follows will allow you to add a tracking number and personalized message.

Back to top.

Create coupons for free shipping

Allowing free shipping on your site can help to dramatically increase sales for your business. In fact, 93% of users say that free shipping encourages them to add more items to their cart.

If you’d like to offer free shipping as a targeted coupon, Websites + Marketing now allows you to do that.

When you select the Free Shipping option, you’ll have the ability to set the number of allowed uses for that coupon, minimum order totals, the maximum value for the coupon, and the start/end dates for the coupon.

You can view the full set of instructions on our Help Centre.

Back to top.

Keep up with Websites + Marketing Ecommerce updates

Did this quick list of updated features help? If you’d like to keep an eye on updates as they’re added to Websites + Marketing Ecommerce, this article will be updated as new features are released.

Back to top.

Ready to get your business ecommerce-ready? GoDaddy’s Websites + Marketing Online Store will help you build a beautiful and functional online store in no time at all. 

Products Used