--- title: "The top 10 most expensive domain names in the UK" date: "2026-05-22T14:34:04" url: "https://www.godaddy.com/resources/uk/smallbusiness/most-expensive-domain-names-uk" --- # The top 10 most expensive domain names in the UK When most people think about the price of a domain, a range of around £10 to £20 usually pops up. However, [understanding domain names](https://www.godaddy.com/resources/uk/godaddy/domain-name-questions-answered) is very important, as [domain names](https://www.godaddy.com/en-uk/domains) often sell for much more than this. The average price of a domain name sold in the secondary market — buying a domain from someone who already owns it — is in the thousands of pounds. It is not unusual to see global public domain sales reported weekly in the tens or hundreds of thousands, and often, domain sales are reported in the millions. You can check out[DNJournal](http://www.dnjournal.com/domainsales.htm) for weekly domain sales reporting, as well as annual historical sales reports. Nailing down the most expensive domain names isn’t easy — most parties involved often try to keep that information private. Reasons include keeping competitors in the dark or not wanting others to know how much they're willing to spend on a domain in the future. It’s a pretty common assertion that the vast majority of high-value domain sales are done with some sort of non-disclosure agreement in place. Luckily for us, some sales make the press, social media shout outs, or domain name journals, so we can still have a good idea of the domain market and its health over the years. As the world’s largest domain registrar, we can help make [domain investing](https://www.godaddy.com/en-uk/domains/domain-investing) accessible (as well as profitable) for everyone. To help you get a feel for what sort of domains sell well and for how much, here’s a round up of some of the most expensive domain sales connected to the UK. ## **10 most expensive UK-based domains publicly reported** There’s a lot of privacy and confidentiality around the domain aftermarket in the UK. Therefore, we have to take sales figures from what has been reported across the media and domain journals. While many of the .co.uk domains here aren’t quite as pricey as more international domains like ai.com, which sold for $70 million US – it’s clear that there’s still decent some money to be made in this market. According to reports, some of the most expensive UK-related domains are as follows: 1. Cruise.co.uk: £820,441 1. Gold.co.uk: £600,000 1. Cruises.co.uk: £560,000 1. Furniture.co.uk: £484,000 1. Webhosting.co.uk: £314,465 1. Tyres.co.uk: $300,000 1. Property.co.uk: circa £250,000 1. It.co.uk: £180,000 1. Recycle.co.uk: $150,000 1. Taste.co.uk: £110,000 For ultra-premium domain listings, [domainnames.com](http://domainnames.com/) is a great resource to check out. is a great resource to check out. ## **Strategies for valuing and purchasing premium domains** ### **Use domain name generators** Leverage [business name generators](https://www.godaddy.com/en-uk/business-name-generator) to brainstorm and find available domains that align with your business goals. Describe your business or project in a few words to get tailored domain suggestions. ### **Check for trademark availability** Before[purchasing a premium domain](https://www.godaddy.com/en-uk/domains/premium-domain-names), verify that the domain name does not infringe on existing trademarks. This precaution helps avoid legal issues and ensures your brand remains unique and protected. ### **Buy through a domain broker** A popular option for purchasing a domain name that’s already taken is to[use a domain broker](https://www.godaddy.com/en-uk/domains/domain-broker). A domain broker can purchase the domain name for you by contacting the seller and making an offer. They handle all of the legal issues involved in the sale, removing the risk and possible headaches surrounding trademarks or other legal issues, and negotiating prices. The broker usually gets a portion of the sale. ### **Participate in domain auctions** [Domain auction](https://auctions.godaddy.com/) sites allow owners to sell their domain names through an auction. Potential buyers bid on the domain name, increasing the price until the sale ends. This method can become competitive, so the prices for popular names can become expensive. ### **Directly contact the domain owner** The owner may be willing to sell the domain name directly to you. The best option is to[contact the domain owner and ask](https://www.godaddy.com/en-uk/whois). You’ll still need to consider any legal issues, but this could be an easy way to purchase the domain name. ### **What is your domain name worth?** Now that you know what domain names can potentially sell for, you're probably wondering what your domain name is worth. You can use GoDaddy Domain Appraisal to get a [domain valuation](https://www.godaddy.com/en-uk/domain-value-appraisal). If you are thinking about [buying a domain name](https://www.godaddy.com/en-uk/domains) and selling it for more money, [GoDaddy Auctions](https://auctions.godaddy.com/) is a great place to find domains that might have good resale value. As with any other purchase, it’s always best to start slow and do your homework before spending your hard-earned money and time looking for the next big domain sale. Or, if you want some domain ideas to get started from scratch, try the [domain name generator](https://www.godaddy.com/en-uk/domains/domain-name-generator). You never know what kind of domain names will come up. **Find the perfect domain name now:** SEARCH