What’s unique about your antiques?
Breathe new life into an antiquated market by selling antiques online. Whether you sell colonial coins or 1950’s memorabilia, establish your authenticity as a supplier of antique goods by demonstrating the value of your product. Provide brief explanations for every article that you put up for sale and tell the story of where that particular product originated. Showing that you’ve done your research can turn curious visitors into proactive buyers and the effort you’ve put into your antiques will make sure that they are deemed valuable.
Cite your collectible sources.
Be honest and thorough with your clients when dealing with ‘where’ an antique came from. Establish early on whether you found your antiques from your possessions or an auctioning venture so that everyone can be on the same page when determining an item’s quality. Where an antique comes from can be just as important as ‘what’ it is. Providing a certificate of authenticity details the products original condition and can determine the price of the piece.
Help customers determine quality.
Crafting an online photo gallery can help those browsing your website to visualize the quality of your merchandise. Providing well-lit pictures of your antiques from multiple angles can give a customer the information and motivation they need to place that item in their shopping cart.
While selling antiques online doesn’t require a brick and mortar, if you do have a physical location include it on your website. Providing the locations where you sell your products allows customers can check the quality of an item first-hand. Being transparent with your antiques provides an additional layer of trust that many buyers look for to become frequent customers.
Online store for your antiques.
Having an online store gives you the ability to track your inventory with ease. Create an organized, digital repository that allows customers to search for any particular antique. You can categorize your merchandise depending on their individual use:
The website you create will remove the clutter of non-essential items and allow customers to enjoy the experience whenever they visit your online store. This newfound tidiness will provide relief for you as a store owner and help differentiate you from the competition.
Antique deals and promotions.
Providing unique shopping opportunities can incentivize customers to frequent your online store. Week-long or two-for-one sales can have customers looking forward to the moment their favorite items are available. Depending on the size of your inventory you can promote one-day specials on particular antiques, keeping buyers on their toes, so they make sure to be the first to get their hands on an item. These deals keep your stock circulating organically and can be a fun way to keep your website constantly updated.
Create a community of antique sellers.
The field of antique selling tends to have a niche consumer base that may be searching for one particular item. To prevent your business from stagnating, you can create a message board where other antique sellers can market their products. Allowing other sellers to reach out creates the best networking opportunity for potential clients and business partners.
Build your social media presence.
Developing several social media profiles can be one of the best ways to market your antique business in the millennial era. Create an Instagram profile gives customers a visual way to experience the inner-workings of an antique store. Take pictures of new products that will be hitting your shelves soon and create hashtags that people can share with their friends or other antique collectors.
Make a Facebook event. These events can serve as a way to share upcoming sales or holiday specials. Get friends, families and customers to invite people to these events and get them excited to pick up some vintage gear.
Lastly, make a YouTube channel. Upload videos of antique items and their unique backstories. Show different ways in which antiques can help decorate a household or share personal anecdotes of how an item came to be in your possession.
Manage Shipping and Handling.
Be sure to explain your shipping and handling policy clearly during the purchasing process. Some items may require a special form of shipping so that it arrives at the hands of the buyers in the most pristine condition possible.
Not everyone will be happy with their purchases all the time. Buyers can develop remorse over recently purchased items and may want to return them. Make sure to write your return policy clearly under an item description or in the check out menu. When people buy the item, they should know what to do in order to get their money back. Returns can take time to process, so make sure also to be explicit with this information. Each customer should know that it may take a few business days for a transaction to be returned once the item has been shipped back.
Not sure how to get started drafting such policies? Do a Google search for “online returns and exchanges best practices” to get some ideas.
You’ve launched your site: now what?
Check out these helpful resource pages to maximize the impact and reach of your antiques website: