Build your social media presence.
Developing several social media profiles can be one of the best ways to market your antique business in the millennial era. Create an Instagram profile gives customers a visual way to experience the inner-workings of an antique store. Take pictures of new products that will be hitting your shelves soon and create hashtags that people can share with their friends or other antique collectors.
Make a Facebook event. These events can serve as a way to share upcoming sales or holiday specials. Get friends, families and customers to invite people to these events and get them excited to pick up some vintage gear.
Lastly, make a YouTube channel. Upload videos of antique items and their unique backstories. Show different ways in which antiques can help decorate a household or share personal anecdotes of how an item came to be in your possession.