You’ve long-admired the rich flavors and aromas of freshly brewed coffee and tea. Now it’s time to turn your admiration in action with a website to sell coffee and tea online. Whether you’re just starting out or looking to expand an existing shop, an ecommerce website is a great way to make a mark in the industry. To stand out, you need to figure out what makes your business and site better than another site. Do you specialize in organic coffee beans and tea leaves? Maybe you only buy from sustainable farms or choose to exclusively-support small family operations. Whatever it is that makes your approach to selling coffee and tea online unique highlight it on your site.
It is, however, important to be aware of what type of competition already exists. Do a quick competitor analysis of what types of coffee and tea vendors already occupy the space and take note of what they do well, in addition to areas they don’t cover. Looking for gaps in other site strategies can help you create more informed content and hopefully fill a need in the market.
Name your coffee and tea company.
An impactful name will leave a lasting impression on customers, so make sure you choose a moniker that communicates what your business does and what it stands for. Call your website something that represents your cause. Maybe you’ve long dreamed of being a business that gives back to the community. Or you feel strongly about supporting local growers.
Whatever the case, try to communicate your message through your name, like Helping Hands Coffee, for example. If you plan on selling in a particular location, consider including geographic information in your company’s name, like Alpine Tea and Coffee. Get creative and play around with a bunch of different options. Choose your favorite three and get some logo treatments made up so you can see which name speaks to you most.
Cite your product sources.
These days, many consumers are motivated not just by quality products but by honest and responsible business practices. This is especially true when it comes to coffee and tea since the industry has a history of exploiting some areas and coffee growers. Along with your motivation to provide a great product you may also feel strongly about supporting hardworking farmers with fair compensation. If you haven’t already chosen a coffee and tea source to buy from do some research on the types of practices each broker promotes. Look into the other businesses or clients potential sources sell to and find out how long they’ve been working together. Before you attach your name to a source make sure you agree with and support the way they do business.
Choose your strength.
Breaking into a market like selling coffee and tea online takes a superior product and lots of perseverance, which is why it helps to have a unique or different approach. Choose a specialty and lean into it. Try to pinpoint what makes your product better than the others, like:
100% organic coffee beans and tea leaves
Supporting small businesses and farms
Using only sustainably farmed products
An emphasis on women-owned businesses
Selling your coffee and tea.
The whole point of selling coffee and tea online is that you don’t need to worry about the costs associated with a brick and mortar space. Once your plan has come to fruition, look for a website hosting service that has a robust ecommerce feature. Choose a platform that supports online shopping from any connected device without compromising on things like image display and functionality.
After you’ve decided where and how to host your coffee and tea retail website, you should dedicate some time to writing impactful product descriptions. Describe the aromas, tastes and flavor combinations present in coffee beans and tea leaves. If you have the budget, spring for professional photos of your products. Images of the beans and leaves will have to do a bulk of the selling since shoppers are viewing everything online. Even if you don’t have a budget for professional photos, a quick Google search on effective photography will give you an idea of best practices. Your product photos don’t need to be perfect they just need good enough to entice online shoppers.
In addition to product descriptions and photos, you need the following components to sell coffee and tea online:
A clear shipping policy
A fair return process
A trusted shipping company
Deciding on these policies before you launch your website will make life easier and allow you to spend more time selling.
You’ve launched your site: now what?
Check out these helpful resource pages to maximize the impact and reach of your coffee and tea website: