Establish your (domain) name.
You’ve collected a sizeable inventory and decided which sites to sell items online. Now it’s time to name your enterprise. Maybe you’ve done business for years using just your personal name, and that’s how customers know you. If so, great. You already know what to call your business.
But if you’re just starting out and need to choose a name try to pick something that communicates what type of items you sell. It can include your name or a description of what you sell, something like Jones Collectables or Goods by Robert. Get creative and try out a few different options.
If you’re building your own website instead of listing on an existing eCommerce website, make sure that you check the availability of the domain name for the name you choose for you company. Keep in mind that there are now many great options in addition to .com domain names. You could consider new domain extensions like .shop, .market, or .shopping (among many others).