Selling Merchandise Online

Capitalize on the popularity of sports, movies and pop culture merchandise.

What merchandise do you sell?

Selling merchandise online can cover a lot of different areas: movie merchandise, sports merchandise, music merchandise, soft goods and more. Deciding which genre or vertical you want to sell in will give you a better idea of the type of content to include on your website. More than that, you’ll decide which audience you should start advertising to.

Price your merchandise properly.

With so many choices available, buyers are looking to find the merchandise they want at the best price. Do some research into the competition to understand what types of prices customers expect. You don’t want to price your merchandise too low because, of course, you want to make a profit. But doing price comparisons with other sites will also give you a good idea of where to set your prices.

Photograph your products.

High-quality photos with detailed descriptions will help turn browsers into buyers. Give shoppers photos from multiple angles so they can examine the merchandise before they buy. Include additional information, like:

  • Size

  • Weight

  • Materials used

  • Manufacturer information

  • Authenticity


Be on all the right online stores.

Before you build your site, examine the big players; see if you can utilize their marketspace for your profit. Amazon, eBay, and Etsy are great sites to have a presence on, since they are the most popular retail sites around. However, make sure you research what each site’s terms and conditions are before you commit to doing business, as these sites have different expectations from their sellers. For example, some vendor sites require a monthly or yearly sellers subscription or take a percentage of sales.

Plan around popular events.

There may be opportunities for you to capitalize on the buzz surrounding sporting events or movie releases. If you carry popular movie or sports merchandise keep track of major events and advertise your related products to coincide with what’s happening. You might also wish to tie holidays, like the Fourth of July or Halloween, to your inventory. Create a sales page where you feature highlighted items at discounted prices to drive traffic and sales on your site.

Team up with a distributor.

Want to sell merchandise online, but feeling a bit overwhelmed by all the moving parts? Consider teaming up with a distributor who can fulfill the orders and sales that come from your website. Do your due diligence and make sure you thoroughly vet any vendor or distributor before you start working with them. Speak to current and past clients to get their perspective. Even if you don’t end up doing business with a distributor, the more knowledge you can gather, the better.

You’ve launched your site: now what?

Check out these helpful resource pages to maximize the impact and reach of your merchandise website: