Build a poster website that sticks.
Find yourself wondering how to create a fully-customized website to sell posters online? Start by creating a stellar website that represents the unique points of your business. Differentiate yourself from other competitors by offering unique deals specifically through your website.
Not sure where to start? A simple Google search can yield amazing results. You’ll see what competition currently exists and what you’re up against. Also, you’ll see what other businesses are doing and how it works so you don’t have to reinvent the wheel (or scotch tape).
Diversify your poster selection.
The best selections get the most attention. Add onto your collection by offering every type of poster for any kind of buyer. Nature prints will catch the eye of photography-lovers. Make sure you add film and television posters for all your pop culture buffs. Include prints of musicians and the works of famous artists for all the fine art fans. Your best recipe for success it to ensure there’s something for everyone.
Turn your website into a store for posters.
Include sections where your patrons can find their dream posters by sorting through categories. Make sure it’s easy for your customers to find what they’re looking for--you may even wish to include a search tab. Expedite the buying process by including cart options on your store. Accept various payment forms like Venmo, Paypal, and credit/debit. Let your customers check-out as guests, but also let them sign up for emails and newsletters so they know when you have a killer sale.
Share customer experiences.
Allow your customers to leave poster reviews directly on your site. Patrons love transparency and visibility so they know they’re making the right decision to buy from you. Remember to always engage with customers: thank them for their compliments and correct any mistakes that may occur. A bad review is like a moldy piece of fruit: once it’s there, it spreads. Great customer service practices ensures your visitors will keep returning to your site.
Grow your social media presence.
Include links to your Instagram, Facebook and Twitter accounts. Any social media platforms your business uses should have an easy “go-to” icon customers can click on and instantly hop to your social pages. But more than that, ensure you post consistently on each platform. Some businesses post daily--others are more reserved, opting for once a week or a few times per week. Decide what schedule and cadence works best for you. Most importantly, make sure you’re active and respond to all questions and comments.
You’ve launched your site: now what?
Check out these helpful resource pages to maximize the impact and reach of your poster website: