Stamp down a great website.
Happen to inherit a huge stamp collection? Maybe you’ve got one of your own that you’ve collected for decades? You might be surprised to find out how easy it is to sell stamps online. Best of all? You don’t have to be a coding ninja to build a great, functional site. All you need is a template.
The most important part of selling stamps online is letting customers know who you are. Build your brand and differentiate yourself. A Google search will quickly show you the competition. It’s up to you to best them. What do your competitors miss that you could easily fix? Look for holes in what they offer--then offer them yourself.
Invest the time needed for Search Engine Optimization (SEO). The only way your site won’t get found online is if you don’t optimize for it. SEO toolkits are a cheap and easy automated way to get your site noticed. It’s crucial to stand out within the first page of a Google search and these toolkits allow you to do just that.
It’s all about UX.
UX (user experience) is crucial for any online business. This is a fancy-schmancy way of saying “make your site look good and let it be easy to navigate.” You might be shocked how many businesses lose customers to shoddy websites. If people can’t find the product they’re looking for and buy it in a matter of minutes, you’ll lose them forever. Consider hiring a graphic designer if you don’t wish to invest your own time in this process. Just know that it’s crucial.
Make your online store pop. Include simple search functions. Categorize your stamps so people can browse with easy. Include all pricing information (including shipping and handling) upfront, so people know exactly what they’re getting into. Lastly? Include a cart function so shoppers can buy with ease.
Keep your stamp stockpiles up.
Don’t sell out of stamps too quickly! Keep a careful eye on auction sites and online marketplaces (think Ebay or Amazon). People constantly sell stamps on sites like these and it’s a great opportunity for you to ante up once your own stamps start selling like crazy. Always buy for an affordable price and re-sell the stamp for higher than you paid. That may sound like a no-brainer, but your business won’t be in business for long if you fail to make a profit.
Figure out your shipping practices.
A good rule of thumb? Make sure your customers pay for shipping. It’s up to you if you want to charge more than what you pay to send the stamps out. Just make sure you don’t outprice yourself. There are many ways to ship and with something small like stamps, you won’t always have to rush to UPS to get your product out. Snailmail works just fine in this case. But consider including options for Rush Delivery in case you’ve got a particular customer who needs their stamps right away.
Share testimonials of your stamp customers.
Always let customers leave comments on your site and your social media pages. Engaging with customers publicly ensures a trust and shows you care about customer satisfaction. Not every comment will praise your efforts, but it’s important to respond and address any issue that comes up. Online customers love a brand who takes matters into their own hands to ensure each customer is happy.
You’ve launched your site: now what?
Check out these helpful resource pages to maximize the impact and reach of your stamps website: