It’s all about UX.
UX (user experience) is crucial for any online business. This is a fancy-schmancy way of saying “make your site look good and let it be easy to navigate.” You might be shocked how many businesses lose customers to shoddy websites. If people can’t find the product they’re looking for and buy it in a matter of minutes, you’ll lose them forever. Consider hiring a graphic designer if you don’t wish to invest your own time in this process. Just know that it’s crucial.
Make your online store pop. Include simple search functions. Categorize your stamps so people can browse with easy. Include all pricing information (including shipping and handling) upfront, so people know exactly what they’re getting into. Lastly? Include a cart function so shoppers can buy with ease.