People everywhere are becoming more health-conscious and turning to vitamins and supplements to help achieve their goals. If you’re one of those people who has a passion for nutrition, it’s time to put your obsession into action: start selling supplements and vitamins online. Whether you’re just starting out, or are looking to expand your current business, creating an e-commerce site is a great way to make your mark in the industry. Because the health industry is so extensive, your store needs to stand out from the rest. If you specialize in selling organic prenatal vitamins or gluten-free protein powder, be sure to emphasize that on your site.
To get ahead, you need to know what the competition is doing. Do a few Google searches on existing vitamin and supplement providers to get an idea of what they’re doing. You’ll want to pay close attention to the products they offer, their marketing strategy and their target audience. Doing so will help you identify gaps in the market and hopefully fulfill a need.
A specially-formulated name.
The last thing you want is your site getting lost among the hundreds of other health and nutrition sites among the internet. To ensure this doesn’t happen, you need to pick a name that leaves a lasting impression on customers. There are a few things to keep in mind as you come up with potential names. Whatever the purpose of your site is, make sure it’s reflected in the name. Take Slimpal, for example. The unique blend of “slim” and “pal” is both catchy and expresses the company’s goal. Following these same tactics will help you come up with a name that stands out from the crowd.
Target your health conscious audience.
If you think you’re just selling vitamins and supplements, think again. You’re selling something that helps people achieve their health goals. However, to do this efficiently, you need to know your market. Is your focus on providing pregnant women with a high-potency, prenatal vitamin that ensures a healthy pregnancy? Are you targeting the older generation with a probiotic that helps them stay fit? Or are you more interested in targeting the gym-rat who’s a protein powder aficionado? Take the time to think about who your audience is. Doing so will help you create a more organized, focused site.
Additionally, when you know who your audience is, you’ll know what items to stock for your inventory. Aim to only sell products that best fit the needs of your target audience. Don’t forget to pay attention to the ingredients in each vitamin. You don’t want to sell anything that would prevent your customers from meeting their target goals.
Catch your customer’s eye.
With so many other health websites out there, you need to find a way to attract customers to your site. One way to do this is to create a unique website design and a noticeable label. For your website design, you’ll want to be sure it’s simple, easy-to-use and stands out from other sites. If you don’t have much experience, consider hiring a freelance developer. They’ll help ensure your site works correctly and enable you to complete your goals.
Most health stores tend to sell their products in white bottles. What better way to make your products stand out than by selling them in a different colored bottle? If you’re selling something organic, consider going with earth tones. Selling your products in a more noticeable bottle will help your company stand out from other companies and your customers.
Do your legal research.
There aren’t many rules and regulations when it comes to selling vitamins and supplements online. However, it’s beneficial to review them before you setup your store. Doing so ensures that you avoid any legal repercussions that could shut down your site. Take some time to research what the rules are before you start selling. You should also make sure that your products and ingredients are FDA-approved. Doing so will help you build your site’s credibility and trust with your customers.
Find a vitamin and supplement supplier.
Whether you make your products yourself or buy and distribute them, you need to make sure you have a continuous supply of products. To ensure your shelves stay stocked, you need to find a good supplier. You can’t pick just any supplier. You’ll want to choose one that provides high-quality products and materials. Avoid buying from anyone who won’t help your customers meet their health goals.
Become a best-seller.
One of the possible reasons you have for selling your products online is to avoid the costs of a physical store. However, to ensure the price of your online store doesn’t rise, you’ll want to pick the right website hosting service. You’ll want to choose one that has a robust e-commerce feature and supports online shopping. Make sure that the platform doesn’t sacrifice on things like image quality or ease of use.
Once you’ve picked a name and a hosting service, you’re ready to start selling. Take time to create robust and detailed product descriptions. Let your customers know exactly how your products will benefit them by describing how each ingredient works together to improve health. If your product has a great taste or is easy-to-swallow, include those details in your description. Consider getting professional shots of your products taken as well. Great images will help encourage your customers to buy your products.
Don’t forget to include the following on your supplement or vitamin store:
Shipping information and policies
A fair return process
FDA-approval and business license
Figuring out your policies and getting the approval you need will help your customers feel more confident in your site. It also lets you focus your time on selling.
You’ve launched your site: now what?
Check out these helpful resource pages to maximize the impact and reach of your supplement or vitamin website: