Wine and dine some legal experts, first.
Before you make your move to sell wine online, it’s best to learn about all legal statues. Some states let you sell wine just about anywhere: online, in gas stations and supermarkets, or niche wine stores. Some are much more restrictive. Especially if you’re looking to sell wine to other states or countries--that’s where things gets a little sticky.
The best course of action is to take your old college friend-turned-lawyer out for some dinner and drinks. Maybe invite them to your house or vineyard for some free samples and consult them about legally selling wine online. Don’t have one of these trusted comrades? Consult licensing lawyers or shop around and see who can give you the best advice for local, national, and international online wine-selling laws.
Squeeze the juice out of online marketing.
It doesn’t matter how you ferment the grapes. And as lovely as the vintage bottles might be, nobody is going to buy them if they can’t find your product. To sell wine online successfully, you have to ensure that your digital marketing efforts are up to snuff. Invest in a stellar website that provides easy UX, a catchy brand name, and shows up in Google searches. A little bit of Search Engine Optimization (SEO) will gravely ensure that your product pops up in the first few pages of a search.
Partner with a bigger vineyard.
If you’re trying to increase revenue as you sell wine online, consider partnering with larger distributors. There are plenty wine-of-the-month clubs that ship batches across the country. Plus, they’ve already got their ends covered for legality. Not to mention, it’ll help with your website. You’ll reach an untapped audience who will want to find more out about your vineyards. Make sure your website is functioning so they can get in touch with you.
Drink it in.
To make the most out of selling wine online, ensure your website lets people know where they can buy your wine. If they can legally buy from your website, offer a shopping cart section where you highlight your best wines. If they can’t do that, direct them to stores that carry your product, or other retailers who sell your wine. More importantly, this will further establish your website as a domain authority.
You’ve launched your site: now what?
Check out these helpful resource pages to maximize the impact and reach of your website: