First step: Pick a domain name.
A ticket-selling website can really bring in extra cash. You can sell tickets online for both local and national events. Find what niche you want to focus on and start building your website. Sell tickets for any event. Consider some of the below events:
Races (cars, horses, dogs)
The first step in getting your ticket website off the ground is to choose a domain name that’s easy for potential shoppers to remember and to spell. You can always choose an awesome .com for your new website, but keep in mind that there are new domain extensions rolling out all the time. You might want to consider domain extensions like .tours, .tickets, or .sale just to name a few.
Create a good shopping experience for ticket buyers.
After you choose your domain name, your next step is to get your website online. Do some research and make sure you choose a website builder that makes it easy for you to include a shopping cart. There are several website platforms that can help you quickly launch a website - complete with an integrated online store that provides a seamless shopping experience for users. Do some research on the different website platforms and read what people think about the shopping cart experience with each one. Choose one that gets positive feedback for making things as simple as possible for buyers going through the checkout process.
Once you’ve selected a good website builder, there’s still more work to be done. You also need to make sure that your website gets noticed. That’s where you have to get creative.
Embed your event schedules.
No matter what you’re selling tickets for, make sure you embed a calendar to better sell tickets online. Having access to an all-event calendar will help your viewers plan in advance - they’ll also be more likely to buy from you. Regardless of which events you’re selling tickets for, make sure you know what is coming down the pipeline. Accuracy ensures customers see and hear about events from you, first.
Build a site that gets traffic.
In order to drive traffic to your website, you have to make sure that it ranks well in search engines like Google or Bing. Ever heard of Search Engine Optimization (SEO)? This is a game-changer for any online business. Make sure you brush up on your SEO skills or hire a freelancer who can do it for you.
Invest in the game.
If you’re looking to sell tickets online for big names and big events, get ready to become a big-spender. Huge acts count on their ticket reps to provide consistent business, which can result in big payoffs for you. However, make sure your cash game is strong before entering the ring. Set prices fairly high to ensure you get some ROI out of your online ticket sales. But make sure you can steal the big fish from other competitors. It requires research of your market to determine on the right price tag.
Analyze the competition - and make your site better.
If you were to buy tickets to local show, online, who would you do it through? What about the current process irks you - what do you loathe? Find the opportunity to fix it. Make your website as fluid as possible, and provide the most accurate, up-to-date information for users. Minimize processing fees and technology fees to a point where your clients aren’t feeling ripped off and you’re still hitting the profit margins.
Your ultimate goal? You want to be better than “the best.” Most likely, nobody sells online tickets the best way...yet. That’s where a creative and ambitious mind can take advantage and reap the rewards.
Launched your site to sell tickets online? Now maximize your outreach.
Once you’ve launched your website, you can take things to the next level by rolling out smart, effective marketing that will expand your site’s impact. Check out the below resources for help in taking your ticket website to the next level: