With .org, your organization is linked to a well-established brand of trust and integrity. One of the original top-level domains (TLDs), .org domain names became the registry of choice for organizations dedicated to serving the public interest. Today, .org is considered one of the most trusted domains on the internet.
If your organization is a non-commercial entity — non-profits, foundations, cultural institutions, religious organizations, and more — people expect to find you in the .org community. However, commercial businesses also benefit; a .org domain lends credibility to a charitable arm while still protecting your brand.