Welcome to Your Source for Microbusiness Data

GoDaddy's Venture Forward is a research initiative that quantifies the impact of over 20 million online microbusinesses on their local economies, providing a unique view into the attitudes, demographics, and needs of entrepreneurs.

Start exploring by entering your county below, or use the toggle at the top of the page to dive deeper into the most recent national entrepreneur survey results.
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Associated Metro:
GoDaddy has captured the presence and impact of over 20 million online microbusinesses in the U.S. Each one helps create jobs, boosts annual household income growth, and supports economic resiliency.

Current Active Microbusinesses

Measured as online ventures with predominantly less than 10 employees. For every microbusiness in a community, data shows that the average median household income goes up and unemployment goes down.

*count as of Q1 2022

Microbusiness Activity Index Score

A composite score created by UCLA economists to track and compare the health of microbusiness communities over time, on a quarterly basis. Learn more about MAI.

*score as of Q1 2022

Microbusiness Density
Bottom 20%
20% to 40%
40% to 60%
60% to 80%
Top 20%
Measured as microbusinesses per 100 people, shaded by zip code percentile as of Q1 2022.

Introducing the Microbusiness Activity Index

Developed in partnership with UCLA Anderson Forecast economists, the Microbusiness Activity Index (MAI) is updated quarterly and used by policymakers, academics, and economic development teams for tracking the three aspects of a healthy microbusiness ecosystem.
68.2 National Low
National Average
125.8 National High

YourMicrobusinessActivity Index

0 Composite Score
0 132
68.2 National Low
National Average
125.8 National High
US AVG
*US National High is 136.9
0 136.9*

Subindex Infrastructure

Does this community have the physical and intellectual infrastructure needed to access and use the internet?
US AVG
*US National High is 109.7
0 109.7*

Subindex Participation

What is the number of GoDaddy online microbusinesses created and run by residents in the area?

Microbusiness Activity Index Score Comparison

How does this community stack up to the national average and to counties with similar population sizes?

My Score

U.S. National Average for Counties

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Venture Forward National Entrepreneur Survey Results

17,000+ Entrepreneurs Surveyed Since 2019

Venture Forward connected with entrepreneurs across four national surveys and 20 individual city surveys to better understand and capture the trends, needs, demographics, and insights around what's happening with microbusinesses. Below are some highlights from the most recent February 2022 national survey.
I didn't find it easy to raise capital even though I only needed less than $5k.
I left my job to start my microbusiness to be my own boss.
I could really use help with marketing and getting online.
I plan on increasing the size of my business and hours I put into it soon.
Key Findings

Microbusinesses

  • Less than 10 employees*
    94%
  • Generate over $4k/month*
    25%
  • Started in 2020 or later*
    31%
  • Required less than $5k to start*
    55%
  • Have registered for an EIN
    20%
  • Less than 10 employees*
    94%
  • Generate over $4k/month*
    25%
  • Started in 2020 or later*
    31%
  • Required less than $5k to start*
    55%
  • Have registered for an EIN
    20%
* February 2022 GoDaddy National Survey
Key Findings

Long-Term Goal

  • Want to stay a solopreneur*
    31%
  • Want to stay small with a physical location*
    34%
  • Want to grow their business into a large corporation*
    25%
  • Want to stay a solopreneur*
    31%
  • Want to stay small with a physical location*
    34%
  • Want to grow their business into a large corporation*
    25%
* February 2022 GoDaddy National Survey
Key Findings

Obstacles & Needs

  • Unaware of business assistance, funding, and government programs*
    71%
  • Positive about how local policies support their business*
    19%
  • Need help with marketing to grow*
    65%
  • Need access to capital to grow*
    37%
  • Unaware of business assistance, funding, and government programs*
    71%
  • Positive about how local policies support their business*
    19%
  • Need help with marketing to grow*
    65%
  • Need access to capital to grow*
    37%
* February 2022 GoDaddy National Survey

Explore National Survey Results by Question or Topic

To get custom views, select a survey question you're interested in by first picking a category tab and then choosing a question from the dropdown menu.
1.
To get custom views, select a survey question you're interested in by first picking a category tab
2.
For the raw data, comprehensive breakdown of questions, or to look at other surveys by year or by one of the 20 specific cities, download the full dataset by visiting the Data Download Center via the button below.
For the raw data, comprehensive breakdown of questions, or to look at other surveys by year or by one of the 20 specific cities, download the full dataset by visiting the Data Download Center via the button below.

Connect With Us

Can Venture Forward data support decision making in your community? We’re here to help.