Introducing the Great Britain Microbusiness Study

The first empirical analysis undertaken for Great Britain (GB) microbusiness data on a large scale.


Staggeringly, 96% of the businesses in Great Britain are considered microbusinesses, which are defined by the Office for National Statistics (ONS) as having less than 10 employees. Yet, this group of businesses is often unseen and therefore underserved — until now. Introducing the first deep analysis on these millions of entrepreneurs in the Great Britain Microbusiness White Paper.

This initiative brings exclusive data and insight, quantifying the positive social and economic impact of over 2 million British microbusinesses. These businesses are essential contributors to their local communities and the national economy, which is why we’re providing a powerful tool to inform and thereby empower policymakers at the national, regional, and local authority levels. Our utmost goal is to improve the understanding of how to support microbusinesses and the people behind them.

Venture Forward by GoDaddy is a research initiative started in 2019, to quantify the impact of 20+ million U.S. microbusinesses on their local economies and provide a unique view into the attitudes, demographics, and needs of these everyday entrepreneurs for policymakers and economic developers.

Kent Business School (KBS) used the latest GoDaddy data up to Q1 2021 to create this report on the relationship between microbusinesses and the economic health in their communities. The results are fascinating.

In Partnership With

GB Report Image

The Microbusiness Data Behind the White Paper

Download GoDaddy's Great Britain microbusiness data used to inform the white paper. The date range is available through Q1 2021 at the constituency level.

Q&A with GB Microbusiness Author and KBS Professor

George Saridakis, Professor of Entrepreneurship and Small Business at Kent Business School (KBS), sat down to explain the white paper in more depth for those interested in the goals and concept behind the initiative.
A Closer Look

Microbusiness Density Across GB by Constituency

Sibling Rivalry

When two cities or towns in different geographic areas share a special relationship and are similar in some way, they are called Sister Cities. We compared a few sister cities across the United States and Great Britain to see how they stack up in terms of microbusinesses per 100 people. Take a look at the right!

Sister Cities Microbusiness Density

Great Britain City Microbusiness Density
London 6.8
Edinburgh 0.9
Birmingham 0.7
Liverpool 0.6
Plymouth 0.5
Newcastle 0.5
Whitby 0.4
Sunderland 0.3
U.S. City Microbusiness Density
New York City 8.2
San Diego 7.0
Chicago 8.5
Birmingham 3.4
Plymouth 6.1
Little Rock 2.4
Anchorage 3.0
Washington, D.C. 5.6

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