Venture Forward
United Kingdom
GoDaddy Venture Forward is a research initiative that quantifies the impact online microbusinesses have on their local economies.
It also provides a unique view into the attitudes, demographics, and needs of these entrepreneurs – including 2.3 million UK microbusinesses. Currently very few studies focus specifically on companies with under 10 employees. Yet, research shows the more microbusinesses there are in a community, the better the job prospects and finances of the people that live there.
Our data is updated quarterly, and available for free download.
Data Highlight
Microbusinesses are the Engine of the British Economy
We wanted to build on the work in the US and see how things looked in Great Britain. GoDaddy worked with academics from Kent Business School to count, categorise and analyse the economic impact of these ventures and learn more about the role of microbusinesses in Great Britain.
How can an MP help my microbusiness?
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Tax Incentives42%
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Assistance with Digital Strategies36%
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Technical Assistance for Business Development36%
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Access to Capital35%
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Affordable Space35%
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Networking Opportunities26%
Cost-of-Living Crisis Threatens British Microbusiness Economy
The spiraling cost-of-living may be the biggest threats to microbusinesses, as almost one in three look to these ventures as their main source of income.
Data Highlight
A Closer Look
Microbusiness Density Across GB by Constituency
*Each constituency is colored according to its Q4 2022 microbusiness density.
Low Density (.2 - .6), Medium Density (.6 - .9), High Density (.9 - 16).
Resources
The Microbusiness Data Behind the White Paper
Download GoDaddy's Great Britain microbusiness data used to inform the white paper. The date range is available through Q1 2021 at the constituency level.
Q&A with GB Microbusiness Author and KBS Professor
George Saridakis, Professor of Entrepreneurship and Small Business at Kent Business School (KBS), sat down to explain the white paper in more depth for those interested in the goals and concept behind the initiative.
