Research & Background

Access and download the unique data and analysis behind GoDaddy's study of a previously unmeasured population.


Watch: The Story of Venture Forward

GoDaddy partnered with academic researchers and data scientists to analyze the 20 million ventures our customers created across the U.S. The data uncovered a scope and impact of everyday entrepreneurs that has been long suspected, but never proven. They are diverse. They are everywhere. Their economic impact is significant. They are making a big difference in their communities. And critically, their contributions are largely missed by government statistics.

The diversity of everyday entrepreneurs made rigorous methodology absolutely critical to the project. To control for population differences across the United States, the research team used the density of ventures per 100 people to model effects on economic outcome measures like economic prosperity, change in median income, and recovery from the Great Recession at city and county levels. These models controlled for many additional variables including broadband subscriptions, educational levels, age cohorts, demographics, population and occupational data.

GoDaddy is continuously updating our data, especially with respect to the economic impact of COVID-19. For the latest insights, please see our News section.

Contact Us

Partner Organizations & Resources

While GoDaddy has taken every precaution to ensure that the content of this site is both current and accurate, errors can occur. GoDaddy assumes no responsibility or liability for any errors or omissions in the content of this site, or for the results obtained from the use of this information. The information contained in this site is provided on an “as is” basis with no guarantees of completeness, accuracy, usefulness or timeliness. The information contained in this site is general in nature and recipients of this material should reply on their own judgments and conclusions from relevant sources, or seek other professional advice. Certain links in this site connects to other websites maintained by third parties over whom GoDaddy has no control. GoDaddy makes no representations as to the accuracy or any other aspect of information contained in other websites.