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Research overview

The GoDaddy Venture Forward December 2021 report is live

The Great Resignation. The Great Migration. The Big Quit.

These are just a few of the headlines used to describe the historic changes to the US economy, exposed and accelerated by the COVID-19 pandemic, as millions of workers shifted how they think about their employment, careers and workplaces.



Behind these headlines are some startling figures.

A record 4.4 million Americans left their jobs in September of 2021, raising the quit rate to an all-time high of 3% of the labor force.

Small businesses hit a peak closure rate of 30% in 2020; that same year gave rise to 15% of existing microbusinesses.


These are some of the insights you’ll find in the latest research report from Venture Forward, GoDaddy’s years-long initiative to evaluate the impact of 20 million online microbusinesses on the U.S. economy.

Microbusiness Trends

The picture that emerges is clear: These everyday entrepreneurs used their optimism, creativity and resilience to survive, and in many cases thrive, during the pandemic. And without them, the economic damage wrought by COVID-19 would have been even greater.

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Use the insights

Microbusiness Starts by Demographic

Microbusinesses have on our economy and to work with policymakers and influencers who want to tap into their potential. Please reach out to our team at ventureforward@godaddy.com or download the data for yourself here. We’re ready to help and eager to work with you!

Brookings Institute: Microbusinesses flourished during the pandemic. Now we must tap into their full potential.

Brookings Institute: Microbusinesses flourished during the pandemic. Now we must tap into their full potential.

With more than 2.8 million online microbusinesses launching just last year in the U.S., now is the time to consider policies to target the entrepreneurs’ specific needs.