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Add Google to my Online Store Marketplace

Add Buy on Google, available through Websites + Marketing Marketplaces, so shoppers can buy your products directly on Google. Buy on Google is different than Shopping Ads, which only advertises your products across Google.

Required: You'll need either a Gmail account (select Create account if you need a new account) or your own email tied to a G Suite account.
  1. Create and set up a Google Merchant Center account, if you haven't already.
    Set up your Merchant Center Account by selecting Get Started
  2. Enable Surfaces across Google and Shopping Actions. You don't need to enable Shopping ads.
    Choose Surfaces across Google and choose Shopping Actions
  3. Configure Branding, Tax, Shipping and Return Settings settings in the Merchant Center. Follow this Google guide for a closer look at each step of the process. Ignore any reference to set up products--you'll add the products through Marketplaces in your Online Store.
  4. Copy your Google Merchant ID in the upper right corner of your Buy on Google dashboard.
    Your Google Merchant ID is in the upper right corner of your dashboard
  5. Navigate back to the Add Marketplaces page in your Online Store and select Buy on Google.
  6. Paste your Google Merchant ID into the Google Merchant ID field and select Connect Your Account.
  7. Follow the prompts to sign in to your Google account to authenticate the connection.
  8. Once Buy on Google is connected, it will appear alongside the rest of your marketplaces. List your products into Google Merchant Center just as you do with your other marketplaces, right from the Products page of your Websites + Marketing Online Store.
    Check the products you want to list, then choose List on Marketplaces

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