The .asia Top-Level Domain (TLD) is an ICANN-sponsored domain extension that represents the Asia-Pacific region. A .asia domain gives you exposure to the region as a whole, as opposed to individual countries, such as a .JP or .CN domain extension. This is particularly useful for companies that conduct business in different Asian countries. Securing a .asia domain gives you regional recognition, makes it easier to manage your Web presence, and increases your exposure to the growing number of Internet users in the Asia-Pacific region.
.asia is available to individuals, businesses, organizations, and community groups, as long as one of your contacts lives in the Asia-Pacific region.