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Optimize your SEO with Website Care

Search engine optimization (SEO) is vital to ensure customers can find your business in search engine results (like Google). Website Care optimizes your website to fit modern best practices. It then periodically rescans to help you continuously improve your SEO.

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Website Care scans and resolves these key SEO errors when inspecting your website.

SEO errorHow it hurts your siteHow Website Care can help
Meta titles
Missing meta titleForces search engines to guess your page topic, resulting in inaccurate results and fewer people discovering your website.We write and add missing meta titles to every page.
Meta title too long or too shortToo long gets cut off and too short doesn't give enough information; both reduce your chances of being found and selected in search results.We update your description tags to the ideal character count.
Special characters in meta descriptionsReduces readability, can appear like spam and may cause search engines to ignore and rewrite your title entirely, hurting your click-through-rate (CTR).We remove invalid characters and ensure titles display correctly.
Duplicate meta titles Pages compete against each other in search results, making it harder for any of them to rank and risking visitors being sent to the wrong page.We replace duplicate titles with unique, optimize ones.
Invalid meta title formatErrors or improper formatting prevent your title from displaying correctly, looking unprofessional and causing search engines to possibly rewrite it inaccurately.We fix and reformat meta titles to display correctly.
Meta descriptions
Missing meta descriptionsSearch engines pull random text from your page, taking away your control over what potential visitors see in results.We write clear, compelling meta descriptions for every page to encourage more traffic.
Meta description too long or too shortToo long gets cut off and too short doesn't give enough information; both reduce your chances of being found and selected in search results.We update meta descriptions to the ideal character count.
Special characters in meta descriptionCauses descriptions to display incorrectly or incompletely, making your site look broken and untrustworthy to potential visitors.We remove invalid characters and ensure descriptions display correctly.
Duplicate meta descriptionsSearch engines struggle to differentiate your pages and may replace descriptions with random text, removing your control over how your site appears in results.We replace duplicate descriptions with unique, relevant ones.
Invalid meta description formatErrors or improper formatting prevent your description from displaying correctly, looking unprofessional and causing search engines to possibly rewrite it inaccurately.We fix and reformat meta descriptions to display correctly.
H1 headings
Missing H1 tag Search engines struggle to understand your page content, hurting your rankings and creating a poor experience for visitors.We ensure every page has a clear, properly structured H1 heading.
Multiple H1 tagsConfuses search engines about which heading is most important, weakening rankings and creating a poor visitor experience.We ensure every page has just one H1 tag.
Image optimization
Large image filesSlows down page load times, pushing your site lower in rankings and creating a frustrating experience for visitors.We optimize your images to industry-standard file sizes.
Missing feature imageSite links have no visual representation when shared on social media, appearing plain, hurting CTR and affecting SEO.We assign a high-quality, relevant featured image to your pages and posts.
Broken imagesMakes your site look unprofessional, wastes your alt text and encourages visitors to leave, hurting your SEO rankings.We replace or remove broken images to keep your site looking professional.
Images missing alt text Search engines can't understand your images, causing lost keyword signals and weakening page relevance.We ensure your images have accurate, descriptive alt text.
Duplicate alt text Search engines can't distinguish between images, potentially flagging your content as low quality and poorly optimized.We ensure your images have unique, descriptive alt text.
Technical SEO
Broken linksPrevents search engines from properly crawling your site and creates a frustrating experience for visitors, hurting your rankings.We identify and fix the broken links on your site.
Missing canonical tagsCauses multiple versions of the same page to compete against one another in results instead of featuring your most valuable content.We ensure your pages have a canonical tag assigned.
Missing open graph tagsSocial platforms will display incorrect images and titles when your pages are shared, reducing CTR and engagement.We ensure your pages have an appropriate open graph tag assigned.
Missing schema markupMisses out on rich search results like star ratings, FAQs and business information, reducing CTR and visibility.We implement the appropriate schema markup on relevant pages.
Missing robots.txtSearch engines may crawl private or irrelevant pages, wasting your crawl budget and causing important pages to be overlooked.We add a properly structured robots.txt file to your site.
Missing XML sitemapSearch engines struggle to discover and index your pages efficiently, which can result in your pages going unnoticed and unindexed for extended periods of time.We ensure your XML sitemap is kept up to date.
Missing image sitemapSearch engines may overlook important images, reducing your chances of appearing in image searches and losing valuable organic traffic.We ensure sure your image sitemap is kept up to date.

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