Understand online store marketplaces
Sell on the world's largest marketplaces and manage everything in one place with the online store Marketplaces feature. List your products on Amazon, eBay, Etsy, Facebook, Google and Walmart, but manage your inventory on one dashboard.
- Marketplaces supports physical product sales only. Digital products are not currently supported.
- Customers in the United States have access to all Marketplaces. Customers in Canada have access to Amazon and eBay, and customers in Australia and Great Britain have access to eBay.
- Marketplaces is available on Websites + Marketing Commerce plans and Managed Hosting for WooCommerce Essentials or higher.
Sell products on multiple marketplaces
Once you know where you want to sell your products, connect your seller accounts to your online store. Create new products or import product listings from other marketplaces. List your products in new channels with the Marketplaces dashboard.
Sync product changes across channels
Automatic inventory syncing allows you to sell on the world's largest marketplaces. You don't need to worry about managing your inventory across each channel. Any changes you make to products in your online store will update to Marketplaces and sync across your connected channels.
Available marketplace channels
Here's a list of marketplaces to sell your products on:
Amazon
- Largest e-commerce marketplace, with around 2 billion monthly visitors.
- Key sales categories: health and beauty, apparel, electronics, home goods, books and media.
- Seller requirements: You must have a seller account, and a selling fee is taken based on the level of seller account you have. Read Amazon's beginner's guide to selling to learn more.
eBay
- Major global marketplace known for unique and secondhand items, with around 160 million buyers annually.
- Key sales categories: Home goods, sporting goods, toys, collectibles and vintage, fashion, motors.
- Seller requirements: You must have an eBay account. When you sell a listing, you are required to pay various fees. Read how to sell on eBay to learn more.
Note: Only set-price items will import. eBay auction items (items with a countdown timer) won't be imported.
Etsy
- Popular marketplace for handmade, vintage and craft items, with millions of active buyers worldwide.
- Key sales categories: Jewelry, home and living, wedding and party, art and collectibles, craft supplies and tools.
- Seller requirements: You must have an Etsy account, and pay a listing and a payment processing fee as well as a small commission. Read how to sell on Etsy to learn more.
Facebook (and Instagram)
- Highly social shopping experience, leveraging Facebook's 3 billion monthly active users to turn social interactions into sales.
- Connects your online store to your Facebook catalog to create shoppable posts.
- Seller requirements: You must have a Facebook account. To also sell on Instagram, connect through your Facebook catalog first. Read Shops on Facebook and Instagram to learn more.
Walmart
- Largest U.S. retailer, with a rapidly growing online marketplace.
- Key sales categories: Home goods, apparel, electronics, health and beauty.
- Seller requirements: You must meet the minimum qualifications to sell on Walmart Marketplace, and have an existing Walmart Marketplace seller account. There are no setup or monthly fees. Read how to sell your products on Walmart Marketplace to learn more.
Google Shopping
- Reaches billions of daily shoppers through the world's most used search engine, with free product listings.
- Connects to Google Merchant Center to list products in Google Shopping free listings. This is different from Shopping Ads.
- Seller requirements: A Google Merchant Center account is required and Google Merchant Center ID. You can be a retailer of any size and do not have to pay commission fees. Read how to get started on Google to learn more.