GoDaddy Airo Plus™ Site Optimizer best practices
GoDaddy Airo Plus™ Site Optimizer helps save you time by improving your site's search engine optimization (SEO), accessibility, and content. SEO is essential to get your website seen by more people online. When someone searches for something using Google or another search engine, SEO helps your website appear higher in the search results. The higher your website is in the search results, the more likely people will visit it.
You can do a few key things to optimize your website for search engines. This includes choosing the right keywords for people to search for and using those keywords in your content. It also includes ensuring your title and description tags are keyword-rich, your site has a robots.txt file, and your content uses headers to organize it. Finally, it includes ensuring your website loads quickly and is easy for search engines to crawl.
Overall, SEO helps search engines understand your website content to determine if it is relevant to what users are searching for. SEO best practices can significantly increase your website traffic as more people find you through search.
Airo Plus Site Optimizer features
AI-driven insights and actionable recommendations for better marketing and SEO for your website. Purchase Airo Plus to unlock your site's SEO potential.
| Feature | Free Trial | Airo Plus |
|---|---|---|
| Airo Plus bundle: Gain access to Airo Plus Site Optimizer, and the Airo Plus suite of tools. | — | ✔ |
| Multi-page support: Automatically identify top pages, then allow for manual page management including adding/removing additional pages. | Homepage Only | All Pages |
| Scan multiple sites: Unlock the ability to scan more than 1 website. | — | ✔ |
| Ongoing SEO optimization: Go beyond a single site scan. Get periodic scans of your site for SEO optimizations in the background automatically. | — | ✔ |
| Structured data analysis: Validate your schema markup and receive recommendations to enhance your search engine understanding and rich snippet creation. | ✔ | ✔ |
| Keyword tracking: Get a historical view of your keyword performance and track your keyword rank progress. | ✔ | ✔ |
| "Easy button" for Managed WordPress: Resolve opportunities with one-click actions and application programming interfaces (API). | ✔ | ✔ |
| Meta title and description analysis: Enhance search engine understanding of your page title and description. | ✔ | ✔ |
| Competitive content analysis: Evaluate, score, and receive optimization opportunities based on niche, goals, and competitor analysis. | ✔ | ✔ |
| Social tag analysis (cards): Validate your social tag markups and get recommendations on enhanced social sharing. | ✔ | ✔ |
SEO options
Understanding the SEO options available in Airo Plus Site Optimizer will help you organize your website's optimizations. You can adjust the settings to ensure your website's goals and keywords are available for the specific pages you want to optimize. Fine-tuning these settings will help you improve your website's discoverability and SEO ranking.
These SEO settings can be modified and added to the pages you select in 
Settings.
Meta Title
A title tag provides a short summary of what the page is about. It shows up in search engine results. A title tag helps search engines understand the page content. It also encourages users to select the link. So, a good title tag can improve search rankings and get more people to visit your site. Find out more at mozilla.org.
Meta Description
A description tag gives a brief overview of the page. It uses important keywords. This helps search engines represent the content correctly. It makes it more likely users will select the link in search results. An effective description tag boosts visibility and brings more visitors to your site. Find out more at mozilla.org.
Robots Tag/File
The robots tag or robots.txt file tell search engine crawlers which pages to access and which pages they should not index. This allows you to control search results and prevents the crawling of private or slow pages. Thus, the robots file improves site performance and manages search visibility. Find out how to use a robots.txt file at robotstxt.org.
Headline Hierarchy
Using proper headings is essential for comprehension. Headings like H1 and H2 organize content on a webpage by dividing the page into clear sections, helping users find what they want. For instance, H1 could be the main topic, and H2 could be subtopics under it. Find out how to use headings at mozilla.org.
Image Description
Brief descriptions, called alt text, should be added to images for SEO and accessibility. Alt text summarizes what's in your image and is audible to screen reader users. It also appears if an image fails to load, providing users with context even when errors occur. Find out how to use image descriptions at mozilla.org.
You can find a detailed breakdown of image optimization in our Resource Library.
Accessibility
Accessible online content allows more people to view and participate on your website, improving your traffic while benefiting society. You can find detailed information about accessibility at developer.mozilla.org.
X Card (Twitter)
X Cards enable you to add photos, videos and more to X Posts, driving more traffic to your site. By adding code to your page, any X Post link will show a "Card" with your media that's displayed to all your followers and makes your content stand out. You can find detailed information about X Cards at developer.x.com.
Social Sharing Card (Facebook)
The Open Graph protocol instructs social sites on how to present a page or link visually. Websites using Open Graph tags become rich objects, creating more engaging and informative social shares. For example, a news link could show the headline, image, and description. You can find detailed information about the Open Graph protocol at ogp.me.
More info
- Wondering how to do SEO for your business website? Check out this handy beginner's guide to launch you in the right direction.