Bring customers in with coupons.

Smart retailers know that money-saving coupons increase profits. Everyone loves to save money. Shoppers around the world redeemed 16 billion digital coupons in 2014. Analysts expect this figure to almost double by 2019, so there must be something to it.

Use the new .promo domain for a:

  • Coupon site that pulls together the best money-saving deals on the web
  • Branded link to the area on your website that lists all your best deals
  • Promotion with an environmental, social or geographic element or a limited time offer
  • Loyalty app that texts or emails targeted offers to customers
  • Program that rewards shoppers who post on social media about their experiences with your company

Using .promo in your web address will pull visitors in with the promise of savings or exclusive offers. It’s also a web search term. So people looking for deals are more likely to find your website among the results.

Brand your loyalty program.

More than three-quarters of global consumers who responded to a Nielsen survey say they're drawn to retailers with loyalty programs. Such programs give customers redeemable points, vouchers, coupons or gifts for repeat purchases. When faced with the choice of going somewhere that doesn't offer an incentive, customers are likely to stick with you.

Loyalty programs are well worth the effort. Keeping a customer costs a fraction of what it costs to gain a new one. Long-term customers require less effort on your part, which makes them more profitable. When they share a positive review, they bring in new customers at no cost to you. So any effort you make to keep customers coming back will pay off handsomely.

Advertise your event or services.

Dot promo also makes a dynamic web address for special promotional events like grand openings or charity golf tournaments. It has a number of uses for:

  • PR firms
  • Ad agencies
  • Auto dealerships
  • Annual fundraisers
  • Local festivals

Whether you offer coupons to loyal shoppers or are hosting a charity event, buy .promo to spread the word online.

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