How-To
Marketing Basics with GoDaddy
Introduction
Marketing Basics with GoDaddy: Course Overview
39s
Lesson 1 (of 12)
What Should You Include in a Marketing Plan?
2m 31s
Lesson 2 (of 12)
Creating a Customer Persona
1m 56s
Lesson 3 (of 12)
Selecting Your Marketing Tools
2m 35s
Lesson 4 (of 12)
Improving Local SEO with Business Listings
2m
Lesson 5 (of 12)
Setting Up Your Google My Business Listing
3m 44s
Lesson 6 (of 12)
Setting Up Your Yelp Listing
2m 40s
Lesson 7 (of 12)
Building Your Email Subscriber List
1m 53s
Lesson 8 (of 12)
Creating Engaging Email Marketing Content
2m 42s
Lesson 9 (of 12)
Using Email Marketing in Website Builder
2m 15s
Lesson 10 (of 12)
How Small Business Can Use Social Media
2m 11s
Lesson 11 (of 12)
Tips for Choosing Social Media Platforms
2m 24s
Lesson 12 (of 12)
Connect to Facebook in Websites + Marketing
1m 42s
Was this video helpful?
Creating a Customer Person
In this lesson, we’ll discuss:
- What a customer persona is
- How to develop your own light-weight customer persona
About the guides

Nada
Hi, I'm Nada. As a GoDaddy Guide, I'm always amazed when I hear the incredible business ideas and online ventures that our customers come up with. Supporting their journey and transforming their dreams into reality – it’s awesome!

Emily
Hi, I'm Emily. As a GoDaddy Guide, I love being able to give our customers a mix of help, advice, and cheerleading. It's a huge step, starting your own business, and I want our customers to know that we have their back, whatever they need!