How-To
Marketing Basics with GoDaddy
Introduction
Marketing Basics with GoDaddy: Course Overview
39s
Lesson 1 (of 16)
What Should You Include in a Marketing Plan?
2m 31s
Lesson 2 (of 16)
Creating a Customer Persona
1m 56s
Lesson 3 (of 16)
Establishing Your Marketing Goals
2m 48s
Lesson 4 (of 16)
Understanding Online Marketing Media Types
2m 2s
Lesson 5 (of 16)
Selecting Your Marketing Tools
2m 35s
Lesson 6 (of 16)
Improving Local SEO with Business Listings
2m
Lesson 7 (of 16)
Setting Up Your Google My Business Listing
3m 44s
Lesson 8 (of 16)
Setting Up Your Yelp Listing
2m 40s
Lesson 9 (of 16)
Building Your Email Subscriber List
1m 53s
Lesson 10 (of 16)
Creating Engaging Email Marketing Content
2m 42s
Lesson 11 (of 16)
Using Design Principles in Email Marketing
1m 58s
Lesson 12 (of 16)
Tracking Email Marketing Metrics
1m 45s
Lesson 13 (of 16)
Using Email Marketing in Website Builder
2m 15s
Lesson 14 (of 16)
How Small Business Can Use Social Media
2m 11s
Lesson 15 (of 16)
Tips for Choosing Social Media Platforms
2m 24s
Lesson 16 (of 16)
Connect to Facebook in Websites + Marketing
1m 42s
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Tracking Email Marketing Metrics
In this lesson, we’ll cover:
- The three primary metrics used to evaluate email marketing success
- How to interpret what each metric is telling you
About the guides

Emily
Hi, I'm Emily. As a GoDaddy Guide, I love being able to give our customers a mix of help, advice, and cheerleading. It's a huge step, starting your own business, and I want our customers to know that we have their back, whatever they need!

Darlene
Hi, I'm Darlene. Being a GoDaddy Guide, l love to offer support that helps customers feel empowered to build their own websites and online stores. When they realize that they can build a beautiful site they’re super proud of – that’s an incredible feeling!