Recover abandoned carts
When running a WooCommerce store online, you can generate more revenue by recovering carts that were abandoned at checkout. You can capture a customer's email before they complete the checkout process and send them reminder emails to complete their purchase.
What is cart recovery
The AutomateWoo abandoned cart workflow allows you to send automated email reminders to customers after abandoning a checkout. You can set up multiple workflows to set a series of reminder emails. For example, let's say you want to send three recovery emails:
- The first email sends 1 hour after the cart was abandoned.
- The second email sends 1 day after the cart was abandoned.
- The third email sends 3 days after the cart was abandoned.
Since each cart can only enter a workflow once, you don't have to worry about changes in cart status. Once an order has been completed, the cart will exit any remaining workflows because it's no longer abandoned.
Best practices
You might want to consider incentivizing customers to complete their purchase by offering a limited time coupon. Additionally, invite the customer to reply to you with any questions or concerns to promote a conversation. Perhaps you'll learn more about why someone didn't complete the purchase and optimize your checkout accordingly. Some other things you can include in your recovery emails include social proof or information about your return policy.
Related steps
- Add extensions to eCommerce hosting
- Enable taxes in WooCommerce
- Choosing a payment gateway
- Add a coupon
More info
- Learn more about setting up AutomateWoo to recover abandoned carts in their documentation
- Check out best practices for testing your AutomateWoo email capture function.
