Pick the right marketplaces for my products
Step 2 of Expand my Websites + Marketing online store to marketplaces
Different marketplaces attract different buyers and have different rules and setup procedures. The table below summarizes each marketplace and tells you what you need to get started. For further details, read more about each marketplace.
| Marketplace | Best for | What you need |
|---|---|---|
| Amazon (US and Canada) | Broad consumer reach; any physical product with a unique SKU | An Amazon Seller Central account. If you don't have one yet, you can register during setup. |
| eBay (US, Canada, Great Britain and Australia) | Auction-style and fixed-price listings; wide product range | An eBay seller account. If you don't have one yet, you can register during setup. |
| Etsy (US) | Handmade, craft, vintage and unique items | An Etsy shop. If you don't have one yet, you can register during setup. |
| Walmart (US) | US-based sellers with competitive pricing | An approved Walmart Marketplace seller account. If you haven't applied yet, you can start the application during setup. Walmart needs to approve your application before you can connect. |
| Google (US) | Reaching shoppers through Google Shopping and Google Ads | A Google account, a Google Merchant Center account and a published GoDaddy website with a custom domain. Set these up before you start. |
| Facebook (Meta) (US) | Social selling on Facebook and Instagram | A Facebook Business account with Facebook Commerce Manager set up. Set these up before you start. |