Domain Investing

It’s easier than you think to invest in domains.

Get an advantage by partnering with the world’s largest registrar of domain names.


The buy and sell of investing in domains.

If you have unused domains — maybe a project never took flight or you just registered a name on a whim because it sounded cool (at the time)— they could be worth money. Big money. Domain investing (also called domaining) is like regular investing — buy low and sell high — but instead of stocks or mutual funds, it’s domains (which you can get for as low as R16,00/yr). It can be a great revenue stream on the side, and some savvy entrepreneurs even make their living as domainers. It's simple to get started.

Search Domains

How much money are we talking about?

Domain investing can be worth the time — just take a look at GoDaddy Auctions. You’ll see some domains have commanded big money. In fact, over the years there have been some very significant sales:

  • — R1 599 353,80
  • — R888 529,89
  • — R807 786,76
  • — R678 513,74
  • — R503 247,18

Sell Your Domain

Get the tools you need.

With over 84+ million domains under management, we know what it takes to get serious with domain investing. We have the tools that can help you become a successful domainer.

Domain Broker Service

We can negotiate a domain purchase based on your budget.

Domain Transfer

Officially (and simply) move a domain name to a new owner.

Bulk Domain Transfer

Save time (and money) by transferring up to 500 domains at once.


Find key domain data including availability, ownership and expiration.

Domain Value Appraisal

Get a free expert opinion on your domain’s value.


Buy and sell domains on the open market.

Discount Domain Club

Get the web’s lowest prices on every domain, every day.

Domain Backorder

Make sure you’re in line when a domain becomes available.


Get your unused domains earning cash with relevant pay-per-click display ads.

Bulk Domain Search

Search for up to 500 domains at once.

Get up to 60% off on domains, every single day.

With Discount Domain Club, you get industry-low prices on any domain you buy, and more — including CashParking Premium, full access to GoDaddy Auctions® and savings on our Domain Broker Service.
Samantha S.
GoDaddy Guide

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Frequently Asked Questions

How do people make money from domains?

There are a few different ways. One is to simply register a domain that’s memorable or brandable and sell it for a profit. This is called domain investing or domaining. 

You can also “park” a domain, — with services like CashParking —which means placing ads on your domain and earning a percentage of revenue from the sales of visits your site generates. There are companies you can work with to do all the hard work, from finding advertisers to making sure you get paid.  

Some people even lease their domain, use it to generate leads for businesses and more.

How do I sell a domain?

It’s easier than you might think. Just set up an account at a domain aftermarket – there are plenty to choose from, including GoDaddy Auctions. The larger the aftermarket, the more people who see your domain, which will (ideally) drive up the price.  

To create an account, you just need to provide confirmation that you own the domain you want to sell and answer a few other basic questions, like how you’d like to get paid when your domain sells. From there, it’s a lot like most online auctions where you create a listing and people bid on your domain name.

How do I get paid?

When you create an account or listing, you’ll be prompted to provide a payment method. That can be your direct deposit banking info, PayPal account or something else. If you have more than one option, you’ll be asked to pick your preferred method when you list your domain.  

Domain aftermarkets may list your domain in different channels to help you get more exposure (and more money), but most sales are paid out within six to 20 days. And if you have questions, you can always contact your aftermarket's support department.

How much is a domain name worth?

That’s a great question. Every domain is unique – for example, there can only be one – but the value depends on how much someone wants it. Extremely popular domains have sold for millions of dollars. Here are the top-selling domains of all time, according to Wikipedia: 

  • — R5 654 281,10 (2010).
  • — R5 654 281,10 (2007).
  • — R4 875 605,82 (2012).
  • — R2 907 916,00 (2009).
  • — R2 746 365,11 (2015).

What makes a domain valuable?

While there are no concrete rules, length can be a major factor. Shorter domains, because they are easier for potential visitors to remember, are generally worth a lot. If a domain is long and hard to remember (or hard to spell), it’s generally not as valuable. 

Another major piece of the puzzle is potential audience. If you have a domain that’s understood internationally (i.e., it’s more valuable because it has the potential to get visitors from all around the world. On the other hand, if you own, your audience is much smaller – while it may be really valuable to the local pizza place, it has little value outside of that particular town. 

How can I get help if I want to sell a domain?

If you’re looking for insight and advice from people who have been there, the GoDaddy Community is a great resource. Read through existing conversations or post a question of your own and let experienced community members provide real-world answers.  

Of course, if you have a more technical question about your account or listings, you can always call our support or reach out to or, depending on who you’re working with.