Whether you own an established business or are just starting up, there’s no better way to spread the word about your products or services in China than with a .cn website.
The first step is to register a .cn domain, China’s official domain name, for your website. While anyone may register a .cn domain, using it for email or a website requires the registrant to verify their personal or business identity. So simply having .cn in your web or email address tells everyone you’ve passed the verification process and can be trusted. Since .cn isn’t specific to any particular industry, it works equally well for IT firms as it does for retail stores and manufacturing companies.
The next step is to build a website that can be viewed on mobile devices. With China’s rapid expansion of 3G/4G networks, more and more of your customers are using mobile devices to connect, view websites and shop. Even those in rural areas can get on the web anytime.
With a population of 1.3 billion+, China is already the largest eCommerce market in the world and analysts expect it to grow by double digits for the foreseeable future. Make sure your company is there when consumers search for your products or services on the web – with your own .cn website.
Protect your business interests. If you already have a .com, register the matching .cn domain. This keeps others from registering your .cn and using it to pull traffic away from your website.