When it comes to succeeding online, small business owners know it takes more than a website to grow. They need to be where their customers are – whether that be on social media or in their inboxes. But being everywhere takes time, especially when trying to manage and maintain multiple platforms in addition to running a business.
With over one billion users and counting, Instagram is one the most impactful platforms for small business owners to connect with new and existing customers. No online marketing plan is complete without it. You can learn more about creating a social media marketing strategy in this guide.
We’re excited to announce that Websites + Marketing now supports scheduling and publishing posts directly to Instagram – making it easier and faster for small business owners to be everywhere that matters online.
This new feature makes GoDaddy among the few all-in-one website and marketing platforms to support posting directly to Instagram. Entrepreneurs and small business owners can now create effective eye-catching content using Over by GoDaddy and post it everywhere that matters – all from Websites + Marketing.
Connect and post to Instagram
Before we get started, you’ll need a Websites + Marketing account.
To post to Instagram, you’ll need an Instagram business account that’s connected to your Facebook business page.
Log into your GoDaddy account and select your Websites + Marketing site. From your dashboard, select Marketing > Social.
Select Start from Scratch if you want to use your own image or graphic or Browse Templates if you’d like to select from our vast library of hand-curated, professionally designed templates and layouts.
Online sellers can go even further by choosing to feature a product from their product catalogue by selecting the shopping cart icon at the bottom of the Create a Social Post screen.
Once you’ve selected and customized your image and added the caption, select preview post to select the platforms you want to post to – which is where you’ll now see Instagram!
If you haven’t connected your Instagram page to Websites + Marketing yet, you’ll be able to do so here as well. If you’re all set, it will automatically be toggled on and you’ll be able to see a preview of what the post will look like on each platform.
Customize your content for Instagram
On the preview page, you’ll be able to make customize the post for each platform.
For Instagram, you might want to add relevant and popular hashtags to increase its exposure or add more photos to the post.
Each platform is unique and so making small adjustments to adopt best practices for the platforms you’re posting to will make your posts more effective.
Publish immediately or schedule in advance
From there, decide if you’d like to publish the post immediately or schedule for later. If you choose to publish immediately, you’ll see the links to each live post on the confirmation screen. If you choose to schedule for later, you’ll see the posts show up under the Scheduled tab upon returning to the Social dashboard.
Instagram posting and scheduling is now available to all Websites + Marketing customers in all markets.