Unleash your passion.
You’ve spent countless hours developing the perfect line of cosmetics. Now it’s time to put your passion into action by creating a website to sell makeup online. Whether you’re just starting out or want to expand your current shop, an e-commerce website is a perfect way to make your product stand out. However, because the makeup industry is so big, you need to figure out what makes your brand unique. Why should someone buy your brand over another? Maybe you specialize in organic makeup products, or you love bold colors. Whatever it is that makes your product unique, emphasize it on your site.
One thing to keep in mind: No matter how different your brand may be from others, it’s important to know what your competitors are selling and how they use their websites. Do a few Google searches and take a look at your top competitors. See what they’re doing well, what areas they don’t cover and who their target audience is. Analyzing your competitors will help you create engaging, informed content and appeal to a broader audience.
Label your online store brand.
One of the best ways you can stand out among your audience is with a catchy name. If you haven’t already picked a name for your brand, it’s time to choose one. It should be something that communicates the purpose of your business.
Take NYX Cosmetics for example. The inspiration for the name came from the Greek goddess of night who symbolized beauty and power. NYX Cosmetics enables women to feel beautiful and powerful through high-quality products at an affordable price. The story behind NYX’s name reflects their goals in a subtle way but is still something that stands out from the crowd. Take some time to come up with a few names and logos before you pick one. Find the one that speaks to you and reflects the reasons you got into the makeup and perfume industry.
Provide the best makeup products.
It’s not uncommon for cosmetic retailers to stretch the truth about their products. Some makeup retailers claim that their foundation blends with any skin tone. It’s only until the consumer has purchased and tried the product that they realize the truth. Often, this results in a lost customer and horrible brand reviews from customers.
Avoid falling into this trap by researching the manufacturers you're thinking about doing business with. Be sure that they’ll provide you with high-quality ingredients that fulfill the promises you make to your customers. Take a look at what other buyers have had to say about this particular manufacturer before you make any final decisions. You’ll want to be sure that your manufacturers support the way you do business and will only provide your customers with the best of the best.
Stand out from the crowded makeup industry.
Trying to break into the makeup and cosmetics business can be difficult. Not only do you have to figure out what makes your brand different than thousands of others, but you also have to have a unique marketing strategy.
For selling makeup online, don’t underestimate the power of imagery. You can choose images that portray how people feel when they wear your line. Whether it’s flirty, confident, sexy or mysterious, select pictures that invoke that emotion. The perfect picture can speak a lot louder than a lengthy description of how your makeup will appear. You can try to explain just how much coverage your organic face powder can give, but a before and after shot can do the job a lot more effectively. Use a high-resolution camera to snap images of your makeup; the packaging, and what actual makeup.
Grab some friends or models and take various photos of how the makeup looks on different complexions. Yes, you should embrace diversity because that perfect red may appear different person to person. Show your customers how your makeup will appear on them.
Start crafting your makeup site.
Once you’ve got your purpose, site name, manufacturers and marketing strategy figured out, it’s time to choose a website hosting service. You’ll want to pick a service that supports online shopping and provides your shoppers with an incredible experience. Do a few Google searches to see which platforms other online retailers have had success with before you make your choice.
Once you’ve found the perfect web hosting service, it’s time to start writing product descriptions. Your shoppers want to know what your product is and why they should purchase your product over another brand. Creating impactful product descriptions is critical. For example, convey how your organic makeup goes on so smoothly that they’ll feel like they’re not wearing makeup at all.
Along with having strong product descriptions, your online store should also include:
Shipping and handling options
A fair return policy
Listing your store’s policies provides shoppers with all the information they need about your store. Now, shoppers can spend more time shopping while you spend more time selling makeup and perfume online.
You’ve launched your site: now what?
Check out these helpful resource pages to maximize the impact and reach of your makeup and cosmetics website: