Consider this your invitation to speak your mind.

A blog, or "web log" as it was called in the early years, can take many forms. It can be a daily journal that details a single artist's creative process. Or it can be a twice-a-week update from the CEO of a Fortune 500 company. Unlike the content on a corporate website, blog writing tends to be more casual. It gives the reader a glimpse behind the curtain, rather than the standard corporate-speak.

A .blog domain name that matches your main web address will help cement your name or product in the reader's mind through repetition. It also gives followers a direct path to your latest news or thoughts. And it will lift your search listing nearer to the top by giving search engines more proof that you're a reputable business. Already have a blog? Trade in the generic subdomain that came with it for a custom .blog domain that tells the world who you are.

.blog domains are a strong choice for:

  • Media outlets
  • Writers & poets
  • Broadcasters
  • Filmmakers
  • Politicians
  • Churches & non-profits
  • Anyone who wants to create community

Sell photography services? Blog about the do's and don'ts of hiring a wedding photographer. Make websites? Offer tips on the most cost-effective way to get the best website. Register .blog to tell readers know you're ready to share your advice and know-how.

Bring more people to your business.

Twenty+ years after the first web log launched, there are millions of blogs dedicated to every topic imaginable. Hundreds of millions of people read them on a regular basis. Starting your own dot blog is a good idea for a number of reasons:

It's easy. Free applications like WordPress make starting a blog a 10-minute project. Then you just need to write posts – journal entries – as often as possible. If readers find your thoughts interesting, they'll subscribe and read every post.

It will improve your website's search rankings. This means when people search for products or services like yours, your website will appear higher in the list of websites Google returns to them.

It will help you sell more. HubSpot reports that 60% of businesses who blog gain more customers.

The best blogs combine text, photos, graphics and video to answer questions, entertain and create a connection to your company or cause. Add a custom .blog domain and you'll have one very powerful marketing tool.

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