Appeal to 8.4 million shoppers.

With 60% of the population under the age of 35, Istanbul is one of Europe’s youngest ancient cities. Given this generation’s preference for digital communications, any business that hopes to engage these consumers will need to approach them online. A dot ist domain is a fun, informal way to capture the attention of this large and increasingly affluent audience.

.ist is owned and operated by the Istanbul Metropolitan Municipality. It provides short, engaging web addresses to the local businesses that make this great city what it is:

  • Cafes & restaurants
  • Movie theatres
  • Art galleries
  • Boutiques & department stores
  • Music and sports venues
  • Apartment rental companies

It’s also great for the services needed to run a cosmopolitan city like Istanbul:

  • Grocers & caterers
  • Dry cleaners
  • Tailors
  • Law firms
  • Accountants
  • Auto repair shops
  • Hospitals
  • Pharmacies

By adding .ist to your web address, you let local residents know your shop or office is a proud member of the business community in Istanbul.

The domain of choice for anyone in tourism.

For any business engaged in tourism, there’s no better place to be than Istanbul. The city receives more than 10 million visitors per year – in fact, it’s one of the top five most-visited cities on earth. A wide variety of services could use .ist domains to attract more tourists, including:

  • Travel agents
  • Restaurants, clubs & bars
  • Taxi & tour companies
  • Cruise lines
  • Hotels & hostels
  • Cultural centers
  • Museums & historical sites

Whether you run a rooftop nightclub in Beyoğlu, offer charter boat tours of Bosphorus from Ortakoy or own a luxury boutique in Nisantasi, register .ist to bring customers in your door.

Connect with Turks anywhere in the world.

Some three million Turks live abroad, from Germany to Australia, Russia and the U.S. Whatever your company offers – local news, home goods, traditional foods – .ist is the natural choice for your web address. Those three letters will remind Turks living in other countries of home. You may also use your .ist domain to share Istanbul’s rich culture and history with the world.

.ist domain names are unrestricted, which means anyone may register them.

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